2. WOW Presentation 6 Minutes
// Pitch Deck
Let's say you landed a meeting with a VC or angel investor, you’re attending a startup competition or Demo Day. This is
your chance to "wow" people by putting together a persuasive investor deck design that will raise your company money.
A pitch deck is a short presentation, normally in a PowerPoint format. It's used to provide an overview of your business
plan. Mostly, it's done face-to-face but there are instances where it's presented online.
// What’s the problem?
// What proof do you have that this problem exists? What evidence do you have?
// What does this problem solve?
// What is the need / market pull?
// Who is the customer
// What ‘job’ is the customer doing
// What goal are they trying to achieve
// What ‘pain’ do they experience
// What is your technology?
// How are you fixing the problem you just described?
// What are some alternative solutions that people are using, and why is it not working?
// Why should people buy what you have to offer?
// What makes it a necessity?
// How does it alleviate the ‘pain’?
// How does it help achieve their goal?
// Why is it effective?
// Include photos/video of the product at work
// Who’s on your team, and what about their background sets them apart from
// How did you meet the co-founders, and what examples prove your ability to work well
// Something about advisors?
// How will the product reach the customer?
// What are the main channels of focus, and how are you sure that those channels are
the most effective given your resources?
// How will you acquire and retain customers?
// How many paying users/customers do you have, and how much are you growing by
// What revenue do you generate monthly/annually?
// Are you making a profit?
// What partnerships do you have in place?
24. YOUR PITCH DECK IS READY ?
➢ A picture is worth a thousand words.
➢ That’s just as true in a presentation too.
➢ Focus on your core message.
➢ Avoid paragraphs of texts, no more than 15 words per slide.
➢ Practice makes perfect! Own the room, showing that you're confident will reflect well.
➢ The fewer bullets and words, the better!
On average, investors spend just over 3 minutes and 30 seconds on a deck. And the slides that get
most of the attention are the financials, the team, and the competition.
Peer to peer lenders
In the startup ecosystem, you’ll be pitching to different groups. Whether it’s your FRIEND,
BOSS, that person you met at HIS COMPANY one night, or a venture capital (VC) firm, the
funding can come from a lot of places.
28. GET EDUCATION NOW
29. More about
Hany Sewilam is the CEO of ITEX. He has extensive strategy, operations and marketing
experience across the technology, media, SMEs, products and services sectors.
He was most recently the Founding Partner and Business Development Head of AJA Ventures, working closely with
leading global and regional companies, as well as, the startup and VC ecosystem. He has advised Fortune 500
companies as a senior consultant with AJA Ventures and led teams at Creative Sense, Pulse Group, Jobardo,
SuperLady, Eduneer and Orkanza while working in the U.S., Middle East, and Africa.
Hany holds an MBA and two bachelor's degrees in business administration and finance. He is a board member of ENTR
in SiliconeValley andThe SuperLady Enterprise Forum.
Hany is a regular speaker at major regional events on Sales, Marketing, eCommerce, Technology, Business,
Entrepreneurship and startup's issues.