5. 創新設計年會
2004 J102 mobilephone
The core theme explored in the ASUS J102
design is “Tactile memory” - emphasizing the
user’s experience of handling the phone. The
soft form, metal body and delicate surface
treatment result in a phone that is a pleasure
to hold and to use.
6. 創新設計年會
2006 W1 carbon
As demand for ultra light weight electronic
products grows, we need to look for
materials with superior mechanical
qualities by reduced weight. Carbon fiber
offers a great opportunity for improving
these applications.
7. 創新設計年會
2006 ASUS mobile phone taskforce
Desgn direction/ user scenario/ design strategy/ guideline
Led 12 designers working on 5 segments and applications
8. 創新設計年會
asus innovation lab (demo or die)
2006-2007
Successfully launched brand new location based service for asus mobile device and developed the
new material research methodology which resulted in the following bamboo and ecology material
design.
focusing on expanding company's future product portfolio and extending product's life cycle
through implement innovative product solutions.
10. 創新設計年會
Team builder and China design
2007-
Came to Shanghai alone as a first-timer to setup and led a totally new international multi-
disciplinary design & research center in 3 months. Now a group of 30 designers including design,
research, material, interaction and user interface capabilites.
21. 創新設計年會
Reliable
Can I trust it to do what I want?
Functional
Does it fit user needs?
Usable
Do I unsderstand how to use it?
Joyful
How do I feel when
I use it?
Why do I use it?
Engage
29. 創新設計年會
A study of worker exit
6/2013-7/2014 250,000人次
7000+ survey,入职前到离职后三个月
2台 Mac Pro 没日没夜的跑数据
LRUC methods
User centered data mining
30. 創新設計年會
QUALITATIVE
Focus on Why and How
Describing
Words
Natural language of participants
Helps develop ideas
Insight
Qualitative vs. Quantitative Research
QUANTITATIVE
Focus on What and How much
Measuring things
Numbers
Language of statistical analysis
States facts
Conclusions
34. 創新設計年會
Key wishes:
职业梦想计划
How to…:
Mentor Mentee Program
Build your iPhone
优化Hiring:
Self referral Program
Gender hiring cost
Service enhancement:
员工一站式服务中心
Station 优化
…
17% attrition rate drop!
4.2亿 saving!
Best Practice
User Centered(Why)
理性与逻辑(What)
感性与创造(How)
35. 創新設計年會
Insight based foresight
LRUC methods
why product categories change and evolve?
Will we find these same patterns of change and evolution
in people’s lives
People have their own experience innovation strategies
as they seek to make their lives better
36. 創新設計年會
How product categories change and evolve?
Functional benefits Aspirational benefits
Core benefit More advance
of core benefit
Fusion of core
benefit
Fusion of core
+secondary benefit
New categories or
segments
37. 創新設計年會
How product categories change and evolve?
Functional benefits Aspirational benefits
Core benefit More advance
of core benefit
Fusion of core
benefit
Fusion of core
+secondary benefit
New categories or
segments
破坏式创新
Game changer?体制内创新
38. 創新設計年會
Innovation Strategies
Functional benefits Aspirational benefits
Improve
Fuse
Enhance
Transform
Learning about the new
benefit
Fitting into their lives
Evaluating compelling
options
Migrate benefit delivery
options under one
wining experience
Aware of redundancy
and overlap between
solutions.
Try to extend use of
benefit into situations it
wasnt designed for
Wanting to use the
proposition to increase
meaning and connection
in life.
Strong sense that two
different categories have
so much in common that
can be combined
42. 創新設計年會
RELIABLE
Can I trust it to do what I want?
FUNCTIONAL
Does it fit user needs?
USABLE
Do I unsderstand how to use it?
ENJOY
How do I feel when
I use it?
Why do I use it?
ENGAGE
Left Brain+Right Brain+ User Center
• 左右脑并用!
• 永远记得用户为什么要用你
• 每个用户都是UX专家
• 只有不断提供无与伦比的体验,
才能满足这些UX专家的需求