Augmented Reality - the next big thing in mobile
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Why the sudden hype around AR? What is AR? AR types AR use cases AR toolkits
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Augmented Reality - the next big thing in mobile
- 1. The Next Big Thing in Mobile - AR @HariGottipati #phxmobiPhoenix Mobile Festival 2016
- 2. Profession Architect Software Engineer Open Source Advocate Speaker, Freelance writer, blogger Internet Scaling, Big Data, AI, Mobile ( IoT, Augmented Reality) Who Am I? Hari Gottipati
- 3. Image credits : Google Images
- 4. Agenda • Why the sudden hype? • What is AR? • AR types • AR use cases • AR toolkits
- 5. Are you familiar with this?
- 9. Within couple of weeks it has around 21 million daily active us
- 10. 100M global users in 6 days - Candy Crush took 1 year 3 months to reach 100M $10M daily revenue $500M revenue in 63 days >$1B in 6 months 500M downloads
- 11. AR wasn’t going to fully take off until 5 to 10 years, well, PokemonGo has shown they were wrong
- 12. Everybody said AR couldn’t be a success unless VR headsets or Google glass takes off, but Nintendo and Ninatic disproved by tapping into the 5 billion smartphones
- 13. What is AR?
- 14. Augmented Reality is a term for a live direct or indirect view of a physical real world environment whose elements are augmented by the virtual computer generated imagery.
- 15. A concept of overlaying a live video stream, such as one from the camera on a mobile phone, with a layer of data.
- 16. Combines real and virtual - a composite view with the combination of the real scene viewed by the user and a virtual scene generated by the computer that augments the scene with additional information.
- 17. It’s interactive in real time - the virtual scene generated by the computer is designed to enhance the user's sensory perception of the physical world they are seeing.
- 18. It’s registered in 3D - the goal of augmented reality is to create a system in which the user cannot tell* the difference between the real world and the virtual augmentation of it.
- 19. It’s the future of how we will interact with digital information
- 20. It’s not VR (or second life) - Like VR, AR is not going to immerse the wearer in a 360-degree, 3D- environment. It just overlays virtual content on to the wearer’s view of the real-world environment
- 21. AR VR Augments real world with digital content Totally immerse virtual environment User remains engaged in the real world User is transported into a different world User maintains a sense of presence Visual sense are under system control AR almost always requires user to be present at the place User can be anywhere Mobile Phones, Google Glass, Microsoft Holo Lens, Sony smart eyes glass Google Cardboard, Oculus, Samsung Gear, HTC Vive
- 22. VR is not new - Star Wars (1977) 1960 to 1980 - Early experimentation - military and academic labs 1980 to 1990 - Basic research - tracking, displays 1995 to 2005 - tools/applications - interaction, usability 2005 to 2015 - commercial applications - games, medical, mobile 2016 to - main stream
- 24. How it works
- 25. Location - GPS Live video - camera Poi - based on current location Direction - compass Orientation/rotation - accelerometer/gyrometer AR software - add virtual data on top of real world
- 26. AR Types
- 31. Detect position relative to the world around without using GPS or other external signals Uses Intel RealSense camera Create user experiences that include indoor navigation, 3D mapping, physical space measurement and environmental recognition Project Tango
- 33. Bring WayfairView’s showroom to you and see how their furniture looks in your home without all the heavy lifting.
- 34. Project Tango - Lenovo Phab 2 pro
- 35. GPS based
- 36. GPS, digital compass and accelerometer and predicting where the user is looking; then adding related information on screen about the objects that can be seen from the camera
- 38. Outline AR
- 39. Outlining the road can help in foggy weather
- 40. 110 stories app
- 41. Projection AR
- 44. Projection ads - spatial AR
- 45. Holograms
- 46. Michael Jackson via Hologram
- 47. AR use cases
- 65. aiMirror
- 77. Theodolite app
- 80. Robust tracking - scanning*, GPS, sensors Display - mobile, head mount displays, projection Input devices - Kinect, Sixth Sense Developer toolkits - ARToolkit, Vuforia, Wikitude, Metaio Studios - Layar, Aurasma, Blippar AR today
- 82. Often AR requires an app (multiple apps) to download. This is a barrier for consumer. GPS is mature, but only works within 30 feet, doesn’t work indoors Visual recognition is still catching up Privacy Limitations
- 83. Points to remember while building AR app* Point Pokemon GO implementation Simplicity Just over lay on Google maps Engagement Cool characters Competition Battling to take over gyms Sharebility Facebook Longevity Different levels