1.
1.3 – ENTERPRISE, BUSINESS
GROWTH AND SIZE

2.
Entrepreneurship
◦ An entrepreneur is a person who organizes, operates and takes risks for a new business venture. The
entrepreneur brings together the various factors of production to produce goods or
services.
• Risk taker
• Creative
• Optimistic
• Self-confident
• Innovative
• Independent
• Effective communicator
• Hard working

3.
Business plan
◦ A business plan is a document containing the business objectives and important
details about the operations, finance and owners of the new business.
◦ It provides a complete description of a business and its plans for the first few
years; explains what the business does, who will buy the product or service and why;
provides financial forecasts demonstrating overall viability; indicates the finance
available and explains the financial requirements to start and operate the business.
A bank will almost certainly ask an entrepreneur for a business plan before agreeing to a loan or overdraft to
help finance the new business
◦ Making a business plan before actually starting the business can be very helpful. By
documenting the various details about the business, the owners will find it much
easier to run it. There is a lesser chance of losing sight of the mission and vision
of the business as the objectives have been written down. Moreover, having the
objectives of the business set down clearly will help motivate the employees. A new
entrepreneur will find it easier to get a loan or overdraft from the bank if they have
a business plan.

4.
Business plan
◦ By completing a business the entrepreneur is forced to think ahead and plan carefully for the first few years. The
entrepreneur will have to consider the following:
◦ • What products or services do I intend to provide and which consumers am I ‘aiming at’?
◦ • What will be my main costs and will enough products be sold to pay for them?
◦ • Where will the firm be located?
◦ • What machinery and how many people will be required in the business?

5.
Some of the content of a regular business plan
are:
• 1 Description of the business
• 2 Products and services
• 3 The market.
• There should also be a marketing strategy .
• 4 Business location and how products will reach customers
• 5 Organisation structure and management
• 6 Financial information Includes

6.
◦ • sources of capital, for example, owners’ capital, revenue, bank loans and any other funding
sources • predicted costs – fixed costs and variable costs • forecast cash flow and working capital •
projections of profitability and liquidity ratios.
◦ 7 Business strategy
◦ Explains how the business intends to satisfy customer needs and gain brand loyalty.

7.
Government support for business
startups
◦ According to startup.com, “a startup is a company typically in the early stages of its
development. These entrepreneurial ventures are typically started by 1-3 founders who
focus on capitalizing upon a perceived market demand by developing a viable product,
service, or platform”.
◦ Why do governments want to help new start-ups?
• They provide employment to a lot of people
• To increase competition – new businesses give consumers more choice and compete with
already established businesses.
• They contribute to the growth of the economy
• They can also, if they grow to be successful, contribute to the exports of the
country
• Start-ups often introduce fresh ideas and technologies into business and industry
To increase output – the economy benefits from increased output of goods and
services.
To benefit society – entrepreneurs may create social enterprises which offer benefits
to society other than jobs and profit (for example, supporting disadvantaged groups in
society).
Can grow further – all large businesses were small once! By supporting today’s new firms the
government may be helping some firms that grow to become very large and important in the future

8.
How do governments support businesses?
• Organise advice: provide business advice to potential entrepreneurs, giving them information useful in
staring a venture, including legal and bureaucratic ones
• Provide low cost premises: provide land at low cost or low rent for new firms
• Provide loans at low interest rates
• Give grants for capital: provide financial aid to new firms for investment
• Give grants for training: provide financial aid for workforce training
• Give tax breaks/ holidays: high taxes are a disincentive for new firms to set up. Governments can thus
withdraw or lower taxation for new firms for a certain period of time

9.
Measuring business size
◦ Businesses come in many sizes. They can be owned by a single individual or have up to
50 shareholders. They can employ thousands of workers or have a mere handful. But how
can we classify a business as big or small?
◦ Business size can be measured in the following ways:
• Number of employees: larger firms have larger workforce employed
• Value of output: larger firms are likely to produce more than smaller ones
• Value of capital employed: larger businesses are likely to employ much more capital than smaller ones
◦ However, these methods have their limitations and are not always accurate. Example:
When using the ‘number of employees’ method to compare business size is not accurate
as a capital intensive firm ( one that employs a large amount of capital equipment)
can produce large output by employing very little labour (workers). Similarly, value
of capital employed is not a reliable measure when comparing a capital-intensive firm
with a labour-intensive firm. Output value is also unreliable because some different
types of products are valued differently, and the size of the firm doesn’t depend on
this.
◦

10.
Number of people employed
◦ This method is easy to calculate and compare with other businesses.
◦ Limitations:
◦ Some firms use production methods which employ very few people but produce high output
levels.
◦ This is true for automated factories which use the latest computer-controlled equipment.
◦ These firms are called capital-intensive firms – they use a great deal of capital (high-cost)
equipment to produce their output.
◦ Therefore, a company with high output levels could employ fewer people than a business which
produced less output.
◦ Another problem is: should two part-time workers, who work half of a working week each, be
counted as one employee – or two?

11.
Value of Output
◦ Calculating the value of output is a common way of comparing business size in the same
industry – especially in manufacturing industries.
◦ Limitations:
◦ A high level of output does not mean that a business is large when using the other methods of
measurement.
◦ A firm employing few people might produce several very expensive computers each year. This
might give higher output figures than a firm selling cheaper products but employing more
workers.
◦ The value of output in any time period might not be the same as the value of sales if some
goods are not sold.

12.
Why the owners of a business may want to expand
the business
◦ The owners of businesses often want their business to expand.
◦ What advantages will a business and its owners gain from expansion? Here are some likely benefits: • The
possibility of higher profits for the owners.
◦ • More status and prestige for the owners and managers – higher salaries are often paid to managers who
control bigger businesses.
◦ • Lower average costs.
◦ • Larger share of its market – the proportion of total market sales it makes is greater.
This gives a business more influence when dealing with suppliers and distributors, and consumers are often
attracted to the ‘big names’ in an industry.

13.
Business growth
◦ Businesses want to grow because growth helps reduce their average costs in the long-
run, help develop increased market share, and helps them produce and sell to them to
new markets.
◦ There are two ways in which a business can grow- internally and externally.
◦ Internal growth
◦ This occurs when a business expands its existing operations. For example, when a fast food
chain opens a new branch in another country. This is a slow means of growth but
easier to manage than external growth.
◦ External growth
◦ This is when a business takes over or merges with another business. It is sometimes
called integration as one firm is ‘integrated’ into the other.
◦ A merger is when the owner of two businesses agree to join their firms together to
make one business.
◦ A takeover occurs when one business buys out the owners of another business , which
then becomes a part of the ‘predator’ business.

14.
External growth can largely be classified
into three types:
• Horizontal merger/integration: This is when one firm merges with or takes
over another one in the same industry at the same stage of production. For
example, when a firm that manufactures furniture merges with another firm that
also manufacturers furniture.
Benefits:
• Reduces number of competitors in the market, since two firms become one.
• Opportunities of economies of scale.
• Merging will allow the businesses to have a bigger share of the total market.

15.
• Vertical merger/integration: This is when one firm merges with or takes
over
another firm in the same industry but at a different stage of production.
Therefore, vertical integration can be of two types:
• Backward vertical integration: When one firm merges with or takes
over another firm in the same industry but at a stage of production that
is behind the ‘predator’ firm. For example, when a firm that
manufactures furniture merges with a firm that supplies wood for
manufacturing furniture.
Benefits:
• Merger gives assured supply of essential components.
• The profit margin of the supplying firm is now absorbed by the
expanded firm.
• The supplying firm can be prevented from supplying to competitors.

16.
• Forward vertical integration: When one firm merges with or takes over another
firm in the same industry but at a stage of production that is ahead of the
‘predator’ firm. For example, when a firm that manufactures furniture merges with a
furniture retail store.
Benefits:
• Merger gives assured outlet for their product.
• The profit margin of the retailer is now absorbed by the expanded firm.
• The retailer can be prevented from selling the goods of competitors.

17.
• Conglomerate merger/integration: This is when one firm merges with or takes
over a firm in a completely different industry. This is also known as
‘diversification’. For example, when a firm that manufactures furniture merges
with a firm that produces clothing.
Benefits:
• Conglomerate integration allows businesses to have activities in more than
one country. This allows the firms to spread its risks.
◦ There could be a transfer of ideas between the two businesses even though
they are in different industries. This transfer o ideas could help improve the
quality and demand for the two products.

18.
The likely benefits of integration
Horizontal integration
• The merger reduces the number of competitors in the industry.
• There are opportunities for economies of scale.
• The combined business will have a bigger share of the total market than either business before the
integration
Forward vertical integration
For example, a car manufacturer takes over a car retailing business.
• The merger gives an assured outlet for its product.
• The profit margin made by the retailer is absorbed by the expanded business.
• The retailer could be prevented from selling competing models of car.
• Information about consumer needs and preferences can now be obtained directly by the
manufacturer.

19.
Backward vertical integration : For example, a car manufacturer takes over a business supplying car
body panels.
• The merger gives an assured supply of important components.
• The profit margin of the supplier is absorbed by the expanded business.
• The supplier could be prevented from supplying other manufacturers.
• Costs of components and supplies for the manufacturer could be controlled.

20.
Conglomerate integration
◦ • The business now has activities in more than one industry. This means that the business has diversified its
activities and this will spread the risks taken by the business.
◦ For example, suppose that a newspaper business took over a social networking company. If sales of newspapers
fell due to changing consumer demand, sales from advertising on social network sites could be rising at the
same time due to increased interest in this form of communication.
◦ • There might be a transfer of ideas between the different sections of the business even though they operate in
different industries.
◦ For example, an insurance company buying an advertising agency could benefit from better promotion of its
insurance activities as a result of the agency’s new ideas.

21.
Drawbacks of growth
• Difficult to control staff: as a business grows, the business organisation in terms of
departments and divisions will grow, along with the number of employees, making it
harder to control, co-ordinate and communicate with everyone
• Lack of funds: growth requires a lot of capital.
• Lack of expertise: growth is a long and difficult process that will require people with
expertise in the field to manage and coordinate activities
• Diseconomies of scale: this is the term used to describe how average costs of a firm
tends to increase as it grows beyond a point, reducing profitability.
◦

22.
Problems linked to business growth and how these
might be overcome

23.
◦ Why businesses stay small
◦ Not all businesses grow.Some stay small, employ a handful of workers
and have little output. Here are the reasons why.
• Type of industry: some firms remain small due to the industry they operate in. Examples of
these are hairdressers, car repairs, catering, etc, which give personal services and therefore
cannot grow.
• Market size: if the firm operates in areas where the total number of customers is small, such as
in rural areas, there is no need for the firm to grow and thus stays small.
• Owners’ objectives: not all owners want to increase the size of their firms and profits. Some of
them prefer keeping their businesses small and having a personal contact with all of their
employees and customers, having flexibility in controlling and running the business,
having more control over decision-making, and to keep it less stressful.

24.
Why businesses fail
◦ Not all businesses are successful. The main reasons why they fail are:
• Poor management: this is a common cause of business failure for new firms. The main reason
is lack of experience and planning which could lead to bad decision making. New entrepreneurs
could make mistakes when choosing the location of the firm, the raw materials to be used for
production, etc, all resulting in failure
• Over-expansion: this could lead to diseconomies of scale and greatly increase costs, if a firms
expands too quickly or over their optimum level
• Failure to plan for change: the demands of customers keep changing with change in tastes and
fashion. Due to this, firms must always be ready to change their products to meet the demand of
their customers. Failure to do so could result in losing customers and loss. They also won’t be
ready to quickly keep up with changes the competitors are making, and changes in laws and
regulations
• Poor financial management: if the owner of the firm does not manage his finances properly, it could
result in cash shortages. This will mean that the employees cannot be paid and enough goods
cannot be produced. Poor cash flow can therefore also cause businesses to fail

25.
Why some businesses remain small
◦ Not all businesses grow.
◦ Some stay small, employing few people and using relatively little capital.
◦ There are several reasons why many businesses remain small, including: • the type of industry the business
operates in • the market size • the owners’ objectives.
The type of industry the business operates in
◦ Here are some examples of industries where most businesses remain small: hairdressing, car repairs, window
cleaning, convenience stores, plumbers, catering. Businesses in these industries offer personal services or
specialised products. If they were to grow too large, they would find it difficult to offer the close and personal
service demanded by consumers. In these industries, it is often very easy for new businesses to be set up and
this creates new competition. This helps to keep existing businesses relatively small.

26.
◦ Market size If the market – that is, the total number of customers – is small, the businesses are likely to remain
small. This is true for businesses, such as shops, which operate in rural areas far away from cities. It is also why
businesses which produce goods or services of a specialised kind, which appeal only to a limited number of
consumers, such as very luxurious cars or expensive fashion clothing, remain small.
◦ Owners’ objectives: Some business owners prefer to keep their business small. They could be more interested
in keeping control of a small business, knowing all their staff and customers, than running a much larger
business. Owners sometimes wish to avoid the stress and worry of running a large business.

27.
Why new businesses are at a greater
risk of failure
• Less experience: a lack of experience in the market or in business gets a lot of firms easily
pushed out of the market
• New to the market: they may still not understand the nuances and trends of the market, that
existing competitors will have mastered
• Don’t a lot of sales yet: only by increasing sales, can new firms grow and find their foothold in
the market. At a stage when they’re not selling much, they are at a greater risk of failing
• Don’t have a lot of money to support the business yet: financial issues can quickly get the
better of new firms if they aren’t very careful with their cash flows. It is only after they make
considerable sales and start making a profit, can they reinvest in the business and support it
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