This document provides tips for copywriting that appeals to emotions and addresses criticisms or concerns. It discusses researching the market to understand pains and desires, then writing content that appeals to emotions like fear, love, and happiness. The copy should address any negative thoughts by presenting a step-by-step training and responding to concerns about scams or support. It should attract an audience willing to work hard rather than seeking a get-rich-quick scheme. The hook headline needs to create curiosity while the conclusion reliably delivers the product.

2. 3 Curious Copy Writing
Foundation Tips That
Can Get Your Heart’s
Desire – First Dose

3. What Is Your Pain?

4. What Is Your Pain?
Issues Or Problems Face By
Your Audience Or Prospect.

6. Gold Mining

7. Gold Mining
Research The Market For
Issues And Problems They
Are Having.

8. Gold Mining
Forums Like Warrior Forum,
JV Zoo Or Clickbank Are Good
Mining Ground.

9. Gold Mining - Criticism

10. Gold Mining - Criticism
• Doubts Over Product Or
Coaching Programme.

11. Gold Mining - Criticism
• Doubts Over Product Or
Coaching Programme.
• Lack Of Confidence In Their
Abilities To Use Product.

12. Gold Mining - Criticism
• Doubts Over Product Or
Coaching Programme.
• Lack Of Confidence In Their
Abilities To Use Product.
• Concerns Over Technical
Support.

13. Gold Mining - Criticism
Use Testimonials To Clarify Doubts.

14. Gold Mining - Criticism
Use Testimonials To Clarify Doubts.
In General Prospects Could Have
Been Scam Before.

15. Solution To Criticism

16. Solution To Criticism
The Use Of Content Strategy.

17. The Use Of Content
Strategy
• First Give Valuable Content –
Free Training Or Education.

18. The Use Of Content
Strategy
• First Give Valuable Content –
Free Training Or Education.
• Pitch A Product Or Programme At
The End.

19. The Use Of Content
Strategy
• First Give Valuable Content –
Free Training Or Education.
• Pitch A Product Or Programme At
The End.
• Training And Product Must Be
Align.

20. Sample Sales Copy
“Now That You Have Learn These
Methods Of Traffic Generation,
Would You Not Want To Drive
Traffic Into This Sales Funnel
Where You Could Earn Some
Income?”

21. Compare With A
Straight Copy

22. Sample Sales Copy
“This Sales Funnel (Give Name)
Will Make You Money, By Simply
Driving Traffic Into It.”
Or

23. Sample Sales Copy
“You Can Make Up To $500 A Day
Simply By Driving Traffic Into This
Sales Funnel (Give Name).”

24. You Decide Which Is
Better

26. Foundational Desire

27. Foundational Desire
• In Forums Pains Were
Raised.

28. Foundational Desire
• In Forums Pains Were
Raised.
• Desires Are Also
Highlighted.

29. Foundational Desire
• In Forums Pains Were
Raised.
• Desires Are Also
Highlighted.
• The “Why” Are Revealed.

30. Sample “Why”
“Why Do You Want To Go Into
Internet Marketing?”

31. Sample “Why”
“Why Do You Want To Go Into
Internet Marketing?”
Answer
I Want More Time And
Freedom.

32. Sample “Why”
“Why Do You Want To Loose
Weight?”

33. Sample “Why”
“Why Do You Want To Loose
Weight?”
Answer
I Don’t Want To Be Laughed
At By My Friends.

34. Emotional Appeal

35. Emotional Appeal
Our Audience Or Prospects
Are The One That Make Up
The Market. They All Have
Emotions.

36. Emotional Appeal
We Must Appeal To Their
Emotions In Our Copy
Writing. Humans Are Emotion
Driven Creatures As Well As
Thoughts.

38. Emotional Appeal
Firstly, The Emotion Of Being
Afraid Or Fear.

39. Emotional Appeal
Firstly, The Emotion Of Being
Afraid Or Fear.
What Are They Afraid Of?

40. Emotional Appeal
Firstly, The Emotion Of Being
Afraid Or Fear.
What Are They Afraid Of?
Afraid Of Failure Or Loosing
Their Job.

42. Emotional Appeal
Secondly, The Emotion Of
Fondness Or Love.

43. Emotional Appeal
Secondly, The Emotion Of
Fondness Or Love.
What Do They Love Or Fond
Of?

44. Emotional Appeal
Secondly, The Emotion Of
Fondness Or Love.
What Do They Love Or Fond
Of?
Love To See Success In Their
Online Business.

46. Emotional Appeal
Thirdly, The Emotion Of Joy
Or Happiness.

47. Emotional Appeal
Thirdly, The Emotion Of Joy
Or Happiness.
What Are They Happy Or
Joyful About?

48. Emotional Appeal
Thirdly, The Emotion Of Joy
Or Happiness.
What Are They Happy Or
Joyful About?
Ability To Pay For Expenses.
The “Feel Good” Feeling.

50. Address All Possible
Negative Thoughts

51. Address All Possible
Negative Thoughts
Going Through Some Thought
Process Is Very Normal.

52. Address All Possible
Negative Thoughts
Going Through Some Thought
Process Is Very Normal.
Negative Thoughts And
Doubts Are Always Present.

53. What Negative
Thoughts?
• I Hope This Stuff Works.
• I Hope This Is Of Value To
Me.

54. What Negative
Thoughts?
• Guess I Need This
Programme.
• I Am A Newbie, Hopefully
This Is Easy To Use.

55. What Negative
Thoughts?
• Hopefully, I Can Get
Product Support.
• Hopefully, I Get The Result
I Have Longed For.

56. What Negative
Thoughts?
• I Hope The Training Is A
Step-By-Step One And
Easy To Follow.
• Will I Get Scam Again? Will
I Get The Complete
Course?

57. What Negative
Thoughts?
Your Job Now

58. What Negative
Thoughts?
Your Job Now
Like A Doctor Kill All Negative
Thoughts And Criticism.

60. Get Rich Quick Prospect

61. Get Rich Quick Prospect
Many Out There Think The
Internet Is Some Cash
Machine.

62. Get Rich Quick Prospect
Your Job Now
Weed These Out And Deflect Them.
Let Them Know This Is Not What
They Are Looking For.

63. Get Rich Quick Prospect
Your Job Now
Appeal Or Attract Those Who Are
Willing To Take Action And Hard
Work.

64. Get Rich Quick Prospect
Your Job Now
Research On Thoughts That May
Run Through Your Leads Mind.
Address These In Your Copy
Writing.

65. Get Rich Quick Prospect
Your Job Now
Attract The Right People To Your
Product Or Programme Through
Your Copy Writing.

67. What To Avoid In Copy
Writing

68. What To Avoid In Copy
Writing
• Leave Out Anything Not
Related To Your Content.

69. What To Avoid In Copy
Writing
• Leave Out Anything Not Related
To Your Content.
• Exclude Anything That Don’t
Contribute To Relationship
Building And Your Pitch.

70. Product Knowledge

71. Product Knowledge
Know What You Are Selling. You
Need To Have An Inside Out
Knowledge Of Your Product.

72. Next Step

73. Next Step
After You Have Finished From
Research To Deflecting The “Not
Right” Prospect You Will Now
Develop Your Hook.

75. The Hook

76. The Hook
• This Is Your Headline And Most
Important.

77. The Hook
• This Is Your Headline And Most
Important.
• From The First Impression It’s
Make Or Break.

78. The Hook
• This Is Your Headline And Most
Important.
• From The First Impression It’s
Make Or Break.
• Curiosity, Outrageous And Gives
Value Are The Best Ones!

79. The Hook
Sample For You
“Traffic Jam Helps To Find 2 Free
Traffic Methods”

80. The Hook
Sample For You
Curiosity & Outrageous = Traffic
Jam Helps

81. The Hook
Sample For You
Curiosity & Outrageous = Traffic
Jam Helps
Content = 2 Free Traffic Methods

82. Conclusion
At The End, Your Advertisement
Must Contain A Reliable And
Reasonable Delivery Of Your
Product Or Service.

83. You Want The Details?
Head Over To My Blog Site
www.haroldho.com For A Detailed
Blog Post.