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Staples inc. 
Office Supplies 
Rawafed Private School 
Department Stores Project 
12B, Haroun El Mir, Mr. Rabih 
11-9-2014
 Staples is clipping along as the #1 office supply superstore operator in the US 
and as a worldwide leader in the office...
Staples invented the office superstore concept in 1986 and today is the worlds largest 
office products company. 
With aro...
About the Office Superstore 
 Each Staples superstore carries over 7,000 brand name products for 
businesses and home off...
A Brief History 
 1986 – Staples launches its first store in Brighton, Massachusetts 
 1990 – Western U.S. expansion 
 ...
Staples Solutions & Programs (Services) 
 Easy Tech 
 Which they have certified PC pros can handle any technology needs ...
Staples Solutions & Programs ( also services) 
 Was created to make it easy for everyday inventors to share their 
new pr...
Products 
 Staples sells supplies, office machines, promotional products, furniture, 
technology, and business services b...
Advertising/Promotions 
 “That Was Easy” Campaign 
 Illustrates Staples long term 
strategy to truly buying office 
prod...
Store Layout Improved in 2002 
 They refused to be part of the crowd. 
 They did a study to understand consumer behavior...
Layout Features 
 A race-track layout that incorporates shorter 
aisles and lower fixture heights, improving 
customer si...
Total Revenue, Assets, and Profit of the Company 
Fiscal Year End: January 
Revenue (2014): 23114.30 M 
Revenue Growth (1 ...
Number of Locations Internationally: 
Asia Pacific 
Australia - Corporate Express 
China - Staples 
India 
New Zealand - C...
Canada
Massachusetts:
Australia
Thank You.
Staples inc
Staples inc
Staples inc
Staples inc
Staples inc
Staples inc
Staples inc
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Staples inc

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Staples inc

  1. 1. Staples inc. Office Supplies Rawafed Private School Department Stores Project 12B, Haroun El Mir, Mr. Rabih 11-9-2014
  2. 2.  Staples is clipping along as the #1 office supply superstore operator in the US and as a worldwide leader in the office category. It sells office products, furniture, computers, and other supplies through more than 2,150 Staples stores in the Americas, Europe, Asia, and Australia. In addition to its retail outlets, Staples sells office products via the Internet and through its catalog and direct sales operations, including subsidiary Quill Corp. Staples also provides document management and copying services at its stores. After expanding in Europe, Staples is growing in Asia and South America. The office-supply company will face increasing competition from newly-merged Office Depot and OfficeMax.
  3. 3. Staples invented the office superstore concept in 1986 and today is the worlds largest office products company. With around 74,000 employees, the company is committed to making it easy to buy a wide range of office products, including supplies, technology, furniture, and business services. Number of stores: 1,884 Number of Employees: 83,008 (in 2014) Founder: Tom Stemberg First store: Opened May 1, 1986 in Boston Massachusetts The Company HeadQuarters: Framingham, Massachusetts, U.S. ( The company is public) Address: 500 Staples Drive Framingham, Massachusetts 01702-4478 U.S.A. Telephone: (508) 253-5000 Toll Free: 800-813-1588 Fax: (508) 253-8989 Overview
  4. 4. About the Office Superstore  Each Staples superstore carries over 7,000 brand name products for businesses and home offices, including supplies, furniture, small business machines, computers and peripherals all at guaranteed low prices.  Each store also features a full service copy center and UPS authorized shipping outlet. It is the one stop solution to all your office supply needs.  Families also take advantage of Staples everyday low prices on school supplies, as well as products to help with finances, tax preparation, computing and organizing.  While sales of online and catalog channels have continued to grow, their retail stores still represent nearly 75% of total revenues. Part of their mission, "to slash the cost and hassle of running your office," means they need to be where the customers are.
  5. 5. A Brief History  1986 – Staples launches its first store in Brighton, Massachusetts  1990 – Western U.S. expansion  1991 – Helps found Canada's first office superstore  1992 – Enters the European marketplace (Germany)  1993 – Opens first store in the United Kingdom  1995 – Announces remodeling of stores in North America, Increases store size from 17,000 square feet to 20,000 square feet  1996 – Staples turn 10 and opens 500th store in Vero Beach, Florida  1998 – Launches staples.com  1999 – Opens 1000th store in Georgia  2000 – Sales top $10 billion  2001 – Becomes the first office supply superstore to integrate its e-commerce site into its retail locations nationwide  2002 – Becomes the world’s largest seller of office supplies, with revenues topping $11 billion  2006 – Celebrates 20th Anniversary and begins operations in Taiwan
  6. 6. Staples Solutions & Programs (Services)  Easy Tech  Which they have certified PC pros can handle any technology needs right at your office or at any Staples store.  Ink Guarantee  Promise to have your ink or toner cartridge in stock. If they don’t, they will get it for you with free delivery and $10 off.  Have a 110% price match guarantee  Easy Rebates a partial refund to someone who has paid too much for tax, rent, or a utility.  Now you can submit most rebates online  Receive rebates sooner within 4-6 weeks, instead of 10-12 weeks  Staples Business Delivery  Free delivery on orders of $50 or more  Invention Quest
  7. 7. Staples Solutions & Programs ( also services)  Was created to make it easy for everyday inventors to share their new product ideas.  As the world’s leading retailer of office products it gives Staples the ability to search for new innovative office product ideas to add to its growing line of brand products.  Award the top winner $25,000 with the chance to earn royalties should Staples develop and sell the product.  Staples Invention Quest gives our customers the opportunity to bring their own office product innovations to life,” said Mike Miles, chief operating officer for Staples.
  8. 8. Products  Staples sells supplies, office machines, promotional products, furniture, technology, and business services both in stores and online.  They literally have everything from desks and unniforms to sport machines(treadmills etc.) to ipads and cameras to books and pencils.  They also sell coca cola products.  It looks very similar to the Carrefour 2nd floor in airport road.  You can compare it to jareer bookstore (united) in the mina co-op.
  9. 9. Advertising/Promotions  “That Was Easy” Campaign  Illustrates Staples long term strategy to truly buying office products easy.  Staples new Mail Mate shredder was cast in a supporting role in the Nov. 16th episode of the NBC sitcom “The Office.”  More than a product placement  Has been integrated into the show  "This TiVo-proofs our advertising," said Staples vice president Todd Peters.  Since people with video recorders are becoming adept at skipping commercials
  10. 10. Store Layout Improved in 2002  They refused to be part of the crowd.  They did a study to understand consumer behavior at Staples stores.  Though the research, they learned the Staple customers no longer liked the warehouse look and feel.  They came up with a new store layout called the Dover.
  11. 11. Layout Features  A race-track layout that incorporates shorter aisles and lower fixture heights, improving customer sight lines and traffic flow  Improved signage that clearly marks each category, as well as enhanced product descriptions that allow customers to compare and contrast products within the same category  Emphasis on cross merchandising, featuring logical product adjacencies that increase the “shopability” of the store (e.g. fax paper with the fax machines; ink cartridges and paper with printers)
  12. 12. Total Revenue, Assets, and Profit of the Company Fiscal Year End: January Revenue (2014): 23114.30 M Revenue Growth (1 yr): (-5.20%) Employees (2014): 83,008 Employee Growth (1 yr): (-2.40%)
  13. 13. Number of Locations Internationally: Asia Pacific Australia - Corporate Express China - Staples India New Zealand - Corporate Express Taiwan - UB Staples  South America  Argentina - Staples  Brazil - Staples European Contract Austria Belgium Denmark Finland France Germany Ireland Italy Luxembourg Netherlands Norway Poland Spain Sweden United Kingdom
  14. 14. Canada
  15. 15. Massachusetts:
  16. 16. Australia
  17. 17. Thank You.

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