A presentation describing the store in every way possible.

1. Staples inc.
Office Supplies
Rawafed Private School
Department Stores Project
12B, Haroun El Mir, Mr. Rabih
11-9-2014

2.  Staples is clipping along as the #1 office supply superstore operator in the US
and as a worldwide leader in the office category. It sells office products,
furniture, computers, and other supplies through more than 2,150 Staples
stores in the Americas, Europe, Asia, and Australia. In addition to its retail
outlets, Staples sells office products via the Internet and through its catalog
and direct sales operations, including subsidiary Quill Corp. Staples also
provides document management and copying services at its stores. After
expanding in Europe, Staples is growing in Asia and South America. The office-supply
company will face increasing competition from newly-merged Office
Depot and OfficeMax.

3. Staples invented the office superstore concept in 1986 and today is the worlds largest
office products company.
With around 74,000 employees, the company is committed to making it easy to buy a
wide range of office products, including supplies, technology, furniture, and business
services.
Number of stores: 1,884
Number of Employees: 83,008 (in 2014)
Founder: Tom Stemberg
First store: Opened May 1, 1986 in Boston Massachusetts
The Company HeadQuarters: Framingham, Massachusetts, U.S. ( The company is public)
Address:
500 Staples Drive
Framingham, Massachusetts 01702-4478
U.S.A.
Telephone: (508) 253-5000
Toll Free: 800-813-1588
Fax: (508) 253-8989
Overview

4. About the Office Superstore
 Each Staples superstore carries over 7,000 brand name products for
businesses and home offices, including supplies, furniture, small business
machines, computers and peripherals all at guaranteed low prices.
 Each store also features a full service copy center and UPS authorized
shipping outlet. It is the one stop solution to all your office supply needs.
 Families also take advantage of Staples everyday low prices on school
supplies, as well as products to help with finances, tax preparation,
computing and organizing.
 While sales of online and catalog channels have continued to grow, their retail
stores still represent nearly 75% of total revenues. Part of their mission, "to
slash the cost and hassle of running your office," means they need to be
where the customers are.

5. A Brief History
 1986 – Staples launches its first store in Brighton, Massachusetts
 1990 – Western U.S. expansion
 1991 – Helps found Canada's first office superstore
 1992 – Enters the European marketplace (Germany)
 1993 – Opens first store in the United Kingdom
 1995 – Announces remodeling of stores in North America, Increases store size from
17,000 square feet to 20,000 square feet
 1996 – Staples turn 10 and opens 500th store in Vero Beach, Florida
 1998 – Launches staples.com
 1999 – Opens 1000th store in Georgia
 2000 – Sales top $10 billion
 2001 – Becomes the first office supply superstore to integrate its e-commerce site
into its retail locations nationwide
 2002 – Becomes the world’s largest seller of office supplies, with revenues
topping $11 billion
 2006 – Celebrates 20th Anniversary and begins operations in Taiwan

6. Staples Solutions & Programs (Services)
 Easy Tech
 Which they have certified PC pros can handle any technology needs right at your office
or at any Staples store.
 Ink Guarantee
 Promise to have your ink or toner cartridge in stock. If they don’t, they will get it for
you with free delivery and $10 off.
 Have a 110% price match guarantee
 Easy Rebates
a partial refund to someone who has paid too much for tax, rent,
or a utility.
 Now you can submit most rebates online
 Receive rebates sooner within 4-6 weeks, instead of 10-12 weeks
 Staples Business Delivery
 Free delivery on orders of $50 or more
 Invention Quest

7. Staples Solutions & Programs ( also services)
 Was created to make it easy for everyday inventors to share their
new product ideas.
 As the world’s leading retailer of office products it gives Staples
the ability to search for new innovative office product ideas to add
to its growing line of brand products.
 Award the top winner $25,000 with the chance to earn royalties
should Staples develop and sell the product.
 Staples Invention Quest gives our customers the opportunity to
bring their own office product innovations to life,” said Mike Miles,
chief operating officer for Staples.

8. Products
 Staples sells supplies, office machines, promotional products, furniture,
technology, and business services both in stores and online.
 They literally have everything from desks and unniforms to sport
machines(treadmills etc.) to ipads and cameras to books and pencils.
 They also sell coca cola products.
 It looks very similar to the Carrefour 2nd floor in airport road.
 You can compare it to jareer bookstore (united) in the mina co-op.

10. Advertising/Promotions
 “That Was Easy” Campaign
 Illustrates Staples long term
strategy to truly buying office
products easy.
 Staples new Mail Mate shredder was cast in a
supporting role in the Nov. 16th episode of the
NBC sitcom “The Office.”
 More than a product placement
 Has been integrated into the show
 "This TiVo-proofs our advertising," said Staples
vice president Todd Peters.
 Since people with video recorders are
becoming adept at skipping commercials

11. Store Layout Improved in 2002
 They refused to be part of the crowd.
 They did a study to understand consumer behavior at
Staples stores.
 Though the research, they learned the Staple customers
no longer liked the warehouse look and feel.
 They came up with a new store layout called the Dover.

12. Layout Features
 A race-track layout that incorporates shorter
aisles and lower fixture heights, improving
customer sight lines and traffic flow
 Improved signage that clearly marks each
category, as well as enhanced product
descriptions that allow customers to compare
and contrast products within the same
category
 Emphasis on cross merchandising, featuring
logical product adjacencies that increase the
“shopability” of the store (e.g. fax paper with
the fax machines; ink cartridges and paper
with printers)

13. Total Revenue, Assets, and Profit of the Company
Fiscal Year End: January
Revenue (2014): 23114.30 M
Revenue Growth (1 yr): (-5.20%)
Employees (2014): 83,008
Employee Growth (1 yr): (-2.40%)

15. Number of Locations Internationally:
Asia Pacific
Australia - Corporate Express
China - Staples
India
New Zealand - Corporate Express
Taiwan - UB Staples
 South America
 Argentina - Staples
 Brazil - Staples
European Contract
Austria
Belgium
Denmark
Finland
France
Germany
Ireland
Italy
Luxembourg
Netherlands
Norway
Poland
Spain
Sweden
United Kingdom

18. Canada

19. Massachusetts:

21. Australia

24. Thank You.