Bringing the Purple Cow to the Market: Tapping Into the Experience Economy by Lara Bazant

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"Bringing the Purple Cow to the Market: Tapping Into the Experience Economy" has been moved to YouTube at: http://youtu.be/wi7wGDsGx7c, This presentation has been moved because SlideShare no longer supports the audio for this presentation.

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BRINGING THE PURPLE COW TO MARKET:BRINGING THE PURPLE COW TO MARKET:
TAPPING INTO THE EXPERIENCE ECONOMYTAPPING INTO THE EXPERIENCE ECONOMY
BRINGING THE PURPLE COW TO MARKET:BRINGING THE PURPLE COW TO MARKET:
TAPPING INTO THE EXPERIENCE ECONOMYTAPPING INTO THE EXPERIENCE ECONOMY
Sacred Cow, Purple Cow, Cash CowCow, Purple Cow, Cash Cow

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This ppt. was used to present the paper in the Regional Studies Association conference on the 27th -29th May 2008 Prague, Czech Republic. This working paper is the first step to study the entrepreneurs within the experience economy in the provincial municipality of Frederikshavn, Denmark. The research assumes that the "experience economy" could change a city/region's competitive advantage. Some of the challenges of understand the concept of the experience economy and the effect of the current economic slowdown on it are discussed. The author suggests that smart businesses and cities should be aware that products, services and experiences coexist in the marketplace. The paper affirms that the public sector can play a crucial role in offering experience activities through intrapreneurship. The author proposes that the experience economy is quite related to innovation. Finally, the paper considers the innovation system concept and a matrix is proposed to analyze the entrepreneurial dynamics in a region.

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It is now the norm that products, and the services they provide, will be expected to be available everywhere. Your customer’s experience with your product will occur in many contexts on a wide array of devices. Understanding these touch points, and the particular devices involved, will help your team outline their strategy for feature delivery and find innovative ways to deliver a more holistic user experience. Using a blend of Lean UX practices and Agile iteration planning we will take a product through the user journey, identify key touch points and their contexts, and gain insights into the integration points for each device. Attendees will learn a framework for mapping services across situations. They will also leave with techniques to take the resulting map and translate it into an actionable and testable release plan for multiple devices. These exercises and resulting conversations create shared understanding between the entire product team on features needed within each component of the overall product architecture. The resulting map and iteration plan keeps everyone in alignment on how to deliver a consistent user experience across all devices.

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