Here, I am sharing with you short and simple and understandable social media marketing powerpoint presentation. Hasmukh Makawana- Digital Marketing executive Emxcel Travel Solution Pvt Ltd.

1. Social Media Marketing
Created by: Hasmukh Makawana

2. What is social media marketing?
 Social media marketing is
the process of gaining
website traffic or attention
through social media sites.

3. Social Media Facts
 Social networks are one of the fastest growing industries
in the world.
 The internet has 4.2 billion users
 There are 3.03 billion active social media users
 81% of all small and medium businesses use some kind of
social platform
 Social media users grew by 121 million between Q2 2017
and Q3 2017.

4.  Followers aren’t the only ones talking. 96 percent of
social media users that talk about a brand online, don’t
even follow the brand’s profile.
 49 percent of social media users share product
information with the hopes of improving the lives of
others.
 In 2019, it is estimated that there will be around 258.27
million social network users in India, up from close to 168
million in 2016.
 Social media’s worldwide ad spend was $35 billion in
2017, accounting for 16 percent of all digital ads.

5. Why Social Media?
 Social media posts drive targeted traffic.
 Using social media for business boosts your site’s SEO.
 Social media marketing helps you understand your
audience.
 An active social media presence builds relationships with
your audience.
 Social media ads allow targeting and retargeting.

6.  A strong social media presence builds brand loyalty.
 Social media marketing will get you more sales.
 You can find potential customers who don’t know your
brand.
 This is why social media is such a powerful marketing and
advertising tool for small and medium-sized businesses.
You need to build brand awareness, generate traffic and
all that other good stuff.

7. Facebook Marketing
 Facebook for digital marketing
is one of the best ways to
connect and grow a social
following online.
 Using Facebook generate high
quality leads, sales enquiries
and traffic to website.

8. Facebook stats:
 Facebook is the biggest and arguably most powerful social
network in the world with 1.55 billion active monthly
users.
 India has world’s largest number of Facebook Users with
over 195 million users, overtaking US by over 4 million
subscribers
 8 billion videos are viewed daily on Facebook.
 If that weren’t enough, Facebook drives 23% of all traffic
across the entire internet.
 There are 60 million active business pages on Facebook

9.  Almost one-quarter – 23% – of Facebook users check the
site FIVE TIMES or more per day.
 77% of B2C companies have acquired new customers
through their Facebook presence.
 While approximately 55% of Small and Medium Business
have a Facebook page.
 The average user spends 35 minutes on Facebook a day

10. 3 Ways for Facebook Marketing
 Facebook Pages
 Groups
 Ads

11. Following types of Facebook pages that you can create:
 Local business or place
 Company, organization or institution
 Brand or product
 Artist, band or public figure
 Entertainment
 Cause or community

13. Coca-Cola Facebook page

14. Facebook Ad
There is a lot of flexibility when it comes to choosing the
types of ads you want to produce for your Facebook page.
This will depend on what you are offering for the campaign
and the type of audience you want to promote.
 Generate traffic to your website.
 Boost likes and engagement for your page.
 Install and promote your mobile and desktop applications.
 Direct people to your business, ecommerce platform or
event.

16.  93% of social media advertisers use Facebook Ads.

17. Facebook Groups
 Groups are just like discussion forums where people of
same interest meet and discuss about related
interests/issues.
 By answering in Groups build trust . You may offer useful
advice and tips that will let you become valued member
of the group.

18. Facebook group type:

19. Instagram Marketing
 Instagram is one of the fastest
growing social platforms with 800
million monthly active users.
 Instagram is most popular marketing
channels for brand awareness.

20.  80 percent of Instagram users follow at least one business
profile, and 200 million of those users are consistently
checking in to see what their favorite brands are up to.
 Top brands love Instagram, which is demonstrated by the 85
percent of them that hang out on the network.
 Over 95 million photos are uploaded each day
 There are 4.2 billion Instagram Likes per day
Stats:

21.  More than 40 billion photos have been shared so far
 The average Instagram user spends 15 minutes a day on
the app
 90 percent of Instagram users are younger than 35
 When Instagram introduced videos, more than 5 million
were shared in 24 hours

22.  You can invite more users to window shop
 You can promote your brand
 You can attract fans and boost sales
Advantages of Instagram Marketing

23. Different Types of Instagram Ads
 Photo Adverts

24.  Carousel Adverts

25.  Video ads

26. Twitter Marketing
 Twitter has a great potential
to market products or services
if one understands the nerves
of marketing along with the
features of Twitter.

27.  There is a total of 1.3 billion accounts, but only 328
million are active
 Of those, 44% made an account and left before ever
sending a Tweet.
 The average Twitter user has 707 followers.
 But 391 million accounts have no followers at all.
 There are 500 million Tweets sent each day. That’s 6,000
Tweets every second.
Stats:

28.  Twitter currently limits tweets to 140 characters, but has
doubled that to 280 characters for a small group of users.
 45% of Americans use Twitter.
 65.8% of US companies with 100+ employees use Twitter
for marketing.
 77% of Twitter users feel more positive about a brand
when their Tweet has been replied to.

29. How Twitter Help in Business
 Generate leads
 Build awareness
 Create a positive opinion
 Build a community
 Provide support
 Build thought leadership

30. LinkedIn Marketing
 LinkedIn is a professional social
network at its core. It is about
industry discussions, career
development, and other types
of business-related activities.

31. LinkedIn Stats:
 LinkedIn has 500 million members.
 Two new users join LinkedIn every second.
 106 million of those access the site on a monthly basis.
 More than 1 million members have published content on
LinkedIn

32.  The average CEO has 930 LinkedIn connections
 Over 3 million companies have created LinkedIn accounts
 There are more than 39 million students or recent
graduates on LinkedIn.
 LinkedIn is available in 20 different languages.
 Approximately 41% of millionaires use LinkedIn.

33. How LinkedIn Help in Business
 Build a robust business page that displays your products
and services in a compelling format.
 Invite clients and vendors to follow and recommend your
page.
 Launch a group that is related to your business. It can
attract significant traffic.
 Reach your audience through targeted advertising.

34. LinkedIn Campaign Manager

36. Social Media Best Practice
Adjacent content:
 Share content that's tangentially relevant to your business
or something involving common interests of your
audience.
Keep it simple:
 Always share simple content on social media.

37. Responses:
 Social media relies on conversations, so jump in and be a
part of them.
Job openings:
 Social channels can be an incredibly fruitful place to find
new talent. Job seekers are increasingly using social
media as a way of learning about companies and their
open positions.

38. Tips and tricks:
 Add value to the conversation by sharing content that will
make your customers' lives easier.
Monitor and listen:
 Monitor social channels as frequently as you can. Utilize
services that will help push notifications to you so you can
ensure you're not missing meaningful conversations across the
web.

39. Thank You!