2. Copy: Like many adverts, there isn’t really much
copy on this poster. However, the copy used on
this poster is short making it easily remembered.
The designers have also included a rhetorical
question, making the main text even more
catchy and easy to remember. The advert
comes across as very informal, relaxed and fun
with the slang terms used such as ‘dozy’. I feel
like the copy alone would appeal to young
adults.
Font: The font used is very big and bold so
that the text stands out from the white
background but doesn’t get pulled in with
the colourful image. Also, another thing I
noticed is that the font isn’t just black or
something normal, it matches the rest of the
poster, even the outlines of each letter.
Colours: The colours
featuring in this advert are
very bright and fun. This is
very different to typical
energy drink
advertisements which are
dark and serious. The
orange and blue also
feature on the product that
is being advertised. They
are also the main colour of
the company that is
advertising (Irn Bru).
Image: The image used is a
Man in a bird suit, holding a
tin of Irn Bru 32 (the product
Being advertised). The man
in the suit looks very angry
and demanding. This could possibly so
that people will seemingly be forced to
buy the drink. Also, that fact that the
bird’s beak is wide open with cartoon
lines coming from it and the words
‘WakeyWakey’ between the lines
suggests that the bird is shouting it.
Other: The target audience of this advert could be
young people (aged 18-30 at a guess). I think this
because it’s very informal and mainly younger people
drink energy drinks. I can see this being an advert that
displeases elderly people but very appealing to
younger people.
Layout: The poster’s
layout has everything
crammed into a
corner to start with
but then it all spreads
out towards the right
hand of the advert.
There is a lot of white
space in the poster
however, I don’t think
that it would look any
better if things were
moved around and
played with. The
image works well in
the corner of the page
and then the text fills
the space round it. If
the image was placed
to be central then all
of the text would
either not fit or just
not look
great, meaning the
advert would lose its
effectiveness.
3. Copy: The copy used in this advert is extremely
different from normal adverts. This is because it
contains the word ‘Bitches’ (in reference to the
mans dogs). However, this could be viewed as
offensive in some peoples eyes, making them
complain. In other people’s opinions this term
would be funny and would stick in heads more.
The actual copy is presented as a quote, as if
the guy in the picture has given the review
himself.
Colours: The
advert is split in
two halves. One
being a black and
white picture, the
other being
where the copy
Is. The black and
white image gives
some class to the
advert, only to be
immediately
lowered again by
the copy. The
copy itself is
featured in the
colours of Irn Bru so
as soon as people see
the blue and orange
they will think of Irn
Bru.
Font: The font used looks very much
like hand writing, which gives the
impression that the man in the picture
wrote and then Irn Bru put it straight on
the advert. Also, the hand written
element makes the advert come across
as even more informal. This makes it
stand out more from other adverts as it
is not a ‘normal’ font.
Image: The image used would be quite
controversial now as the man featured is
smoking. However, it relates to the copy
with the person giving the quote and his
‘bitches’. It also adds a serious element to
the poster with it being black and
white, also the pose of the man suggests
he is powerful and means business. This
is then contradicted by the copy.
Layout: The
layout is different
from the first Irn
Bru poster that I
looked at but it is
also a very
popular style for
Irn Bru print
adverts. The
page is split into
2 thirds for the
image and a
third for the copy.
There is a small
picture of the
product being
advertised
underneath the
copy so that it is
clear what is
being advertised.
Other: Again, I think the target audience of
this poster would be young people aged
18-30. I think this because it’s very informal
and mainly younger people drink energy
drinks. I can see this being an advert that
displeases elderly people with it’s choice of
words but very appealing to younger
people as it is funny.
4. Copy: The copy used in this poster works well
with theimageand creates a sense of irony as
well as being a popular slang phrase for
someone really wanting something (mainly
something that the person can consume). The
fact that the text itself is in quotation marks
makes it seem like the guy in the image has
actually said that.
Colours: The advert is
split in two halves.
One being a black
and white picture, the
other being where the
copy is. The black
and white image
(mug shot) of the man
creates a feeling that
the image is old and
so is Irn Bru. It could
also suggest that the
man is very
dangerous and that’s
why Irn Bru have
used it alongside the
‘I could murder an Irn
Bru’ to add emphasis to
the ‘murder’ The copy
itself is featured in the
colours of Irn Bru so as
soon as people see the
blue and orange they
will think of Irn Bru.
Font: The font used looks very much like hand
writing, which gives the impression that the
man in the picture wrote and then Irn Bru put it
straight on the advert. Also, the hand written
element makes the advert come across as
even more informal. This makes it stand out
more from other adverts as it is not a ‘normal’
font.
Image: The image is the mug shot of a
man who is suggested to be a murderer
by the copy. Also the fact that it’s black
and white and looks like it’s fading a bit
suggests that it is quite an old picture.
The man in the image looks intimidating
and scary, reinforcing the ‘I could
murder an Irn Bru’. The coding at the
bottom of the image gives further
evidence that this is a mug shot.
Layout: The
layout, again, is
different from the first
Irn Bru poster that I
looked at (the Irn Bru
32) but it is also a
very popular style for
Irn Bru print adverts
for regular Irn Bru.
The page is split into
a third for the image
and 2 thirds for the
copy. There is a small
picture of the product
being advertised
underneath the copy
so that it is clear what
is being advertised.
Other: Similar to the other Irn Bru
posters that I have looked at, I think the
target audience of this poster would be
young people aged 18-30. I think this
because it’s very informal and mainly
younger people drink energy drinks. I
can see this being an advert that
displeases elderly people with it’s
choice of phrase and general
advertising style but very appealing to
younger people as it is funny and ironic.
5. Copy: In this advert for Diet Irn Bru, the first bit
of text that the audience will see is the ‘Spot the
difference’ bit. This hooks the reader in straight
away. The final bit of copy featured on the poster
tells the audience what they are advertising and
what the product essentially is. There is a bit of
copy featured in the image but it is more image
than actual text.
Font: The font used in this poster differs
massively from the font used in regular Irn
Bru adverts. This font that has been used is
more sophisticated and formal. Looking at
the advert in a whole, it seems that it is more
calm than regular Irn Bru adverts suggesting
that they have taken all the sugar out (just
like the drink) and it’s more friendly for
everyone.
Colours: The colours
used are mainly
white, blue and
orange as there are
the main colours as
regular Irn Bru.
However, because it
is Diet Irn Bru, there
is more white, as if it
is more toned down
than usual. In
respect, this makes
the advert simple
and widens their
target audience
appeal.
Image: There are two images used in this poster. They are
essentially the same but the one on the right has been edited to
suit the copy ‘Spot the difference’. The images used are general
images that could appeal to anyone, unlike the past few that I
have looked at. The images take up most of the poster so they
are the first thing you really see. The poster is generally positive
and inoffensive so Irn Bru will have received very few
complaints, if any, about this poster. Another image featured on
the poster is the product itself. It is placed to the bottom right
hand corner so it is the last thing that the audience sees.
Layout: The
layout of this
poster is pretty
simple and
straight forward.
There is a bit of
copy at the top
to match the
pictures, which
hooks the reader
in. The reader
then see’s the
‘Sugar free’
written on the
giraffe’s neck in
the right picture.
This gives a hint
to what is being
advertised.
Finally, at the
very bottom, you
see what is
actually being
advertised, alon
gside the image
of the product.
Other: The audience for the poster
could be anyone as the poster is a
generally friendly and inoffensive. It
will appeal to children as it has a
giraffe on it and it will also appeal to
elderly people as there is nothing
really offensive on the poster, unlike
the regular Irn Bru posters and
general advertisements.
6. Copy: There isn’t really much text on the
packaging of Irn Bru 32. It gives the essentials
of what the audience needs to know about the
product. It has the name of the drink and
brand, the fact that the tin is bigger so you will
get more for your money and finally a tag line at
the very bottom, underneath the name of the
product. This makes the packaging very simple
however, people only need to know what the
brand is and what they are actually buying.
Font: The font used is the traditional font that Irn
Bru use. It is a San Serif which is popular for
most products as it comes across as less formal
than Serif fonts. Also, the font style is bold and
stands out massively and draws peoples eye
because it is just in your face, just like the Irn
Bru advertising style is. The ‘32’ is in the same
font but the light behind it suggests that the
power from the drink is burning through the ’32’
as is appears to be disintegrating and eroding
away.
Colours: The colours featured on the tin
are the general colours of Irn Bru;
blue, orange and white. This is so that it
carries on the general stereotype for Irn
Bru products. Also, from the colours used
I get a 90’s kind of vibe. Another thing
that I have noticed is that other energy
drink packaging is generally dark and
contain a lot of black, whereas this
packaging is very bright and colourful.
Layout: The layout of the packaging for Irn
Bru 32 is pretty simple and straight forward.
There is a sort of promotion at the top so
people will be more willing to buy it as they
get more for their money, then the actual
product/company lines the majority of the
length of the tin and finally at the bottom
there is a small tag line. It is placed there
almost as if it’s just filling the space between
the ‘32’ and the end of the tin.
Image: There are no images used as
there is no real room to place one as it
would take away from the simplicity of
the tin’s design. Also, what would
actually be used on it? Maybe the Barr
logo as they are the company that own
Irn Bru and it appears on the other Irn
Bru packaging (Irn Bru and Diet Irn
Bru).
Other: I’d say the product is aimed at people
aged 16 years of age and older. Also the fact
that energy drinks have become very popular
amongst people aged 16-24 will make the
drink easy to sell however, it will have a lot of
competition from companies such as Monster
and Rockstar.
7. Copy: There isn’t really any copy on this poster
as it is just simply one big image. I’d say that the
only bits of text on this advert are found on the
product that you can just make out from the
background. It simply states the product’s name
‘Monster Energy’.
Font: Yet again, there is no copy, so no
real font to focus on. However, the logo
of Monster energy, the ‘M’, isn’t a
standard font and actually looks like
claw scratches, possibly from a
monster, adding to the effect of the
name.
Colours: The
advert is
extremely dark
and pretty
negative. The
bright green that
does feature is
the main colour of
the actual energy
drink so people
see the black and
green together
and instantly
know what will be
advertised. The
bright green in the
woman’s eye
suggests that she
has been
energised by
consuming the
energy drink.
Image: The image used is of a woman with a bright green eye,
suggesting that she has been energised by consuming the energy drink,
as I said before. Only half of her face is visible, the side facing the tin of
monster. This could suggest that the drink is so full of power that it’s
actually capable of lighting up an area. The final image on the poster is
of the actual product so that anyone that didn’t already know what was
being advertised, knows now.
Layout: The
design of the
poster is pretty
simple and
straight forward.
You have your
two images side
by side. That’s
about it really.
The black
background
seems to
consume the two
images so that
they look like
they’re emerging
out of the
darkness.
Other: I’d say that the target
audience of this advert is 18-30 year
olds, especially males. This is
because it’s pretty dark and
negative. Also the fact that the girl is
there will appeal to males more than
females.
8. Copy: There is more text on this poster than the
monster one. ‘Enjoy your jet without the lag’
suggests that if you drink Red Bull you can enjoy
your flight without feeling the effects of it later
on. At the very bottom of the poster is where the
tagline is placed; ‘Red Bull Gives You Wiiings’.
This suggests a couple of things. One being the
use of extra ‘I’s’ suggesting that the person has
received the lift half way through talking. It also
suggests to me that it ‘gives you wings’ because
it gives your energy levels a boost, it lifts them.
Colours: The colour scheme on this
poster is very simple and mainly white.
However, the text is in black and the
general illustration used on the poster is
the most colourful thing on there, drawing
the audience in.
Image: There is a couple of images
used, the main one being a pink cow
that is flying through the air in a pilots
outfit while holding a tin of Red Bull.
This represents the lift that Red Bull
supposedly gives you. Also the fact that
the cow is meant to be a pilot ties in
with the first bit of copy ‘Enjoy the jet
without the lag’. The final image is of the
product, which is located in the bottom
right hand corner of the poster.
Font: The font used is the
traditional font that Irn Bru
use. It is a San Serif which
is popular for most products
as it comes across as less
formal than Serif fonts.
Also, the font style is bold
and stands out massively
and draws peoples eye
because it is just in your
face. This way the audience
is immediately hooked. Also
the general style of the
poster (especially the
image) is easily
recognisable as a Red Bull
poster.
Layout: The design is
very simple and
straight forward.
There is the first part
of the copy used,
placed right at the top
to draw the audience
in straight away. Then
your eye drops to the
colourful illustration
underneath the copy.
Finally, you see the
tagline and a picture
of the actual product.
Other: I’d say the target audience for this advert is
people aged 16 and over. This is because it’s not as
serious or offensive as others and it is more colourful
and relaxed.
9. Copy: There isn’t really much copy on
this advert. The only bit of text reads ‘feel
it’. The suggests that you can feel the
power and energy of the drink when it is
consumed. However, if I was the
designers, I would have put a capital ‘f’
on the ‘feel it’ so that it would have come
across with more power. I like the use of
the full stop at the end as it makes the
phrase short and snappy. It gives off a
demanding vibe.
Colours: Like the Monster energy
advert, this advert is very dark but with
the occasional bright colour used on it.
This effect brings a more powerful vibe to
the poster and reinforces the fact that
they are advertising an energy drink and
it is something powerful enough to wake
you up. The yellow of the lightening
matches the yellow of the words ‘Energy
Drink’ on the tin.
Image: There is only one image used on
the poster. This is an image of the
product with lightning coming in/going
out of the tin. Either way, this is a
suggestion of the amount of power in
the drink. The power is so much that it’s
fuelled by lightening or that there is so
much power that the drink is expelling
lightening.
Font: The font used is a Serif font.
This is unusual for an
advertisement as it gives an air of
formalness. However, I feel that it
works well as it makes the words
seem even more demanding and
powerful. It is also very bold and
stands out against the very busy
background.
Layout: Yet again, the layout is
rather simple as it contains mainly
an image and there is only really
one set of copy placed on the
poster. The actual product is
placed centrally so that it is the
main focus of the advert. The
lightening coming from the tin
gives more direction toward the
product, leading the audience’s
eye to the product. Finally, the text
used is just above the tin so so it
directs you to what you are meant
to be feeling.
Other: Again, I’d say that the
target audience of this advert is
18-30 year olds. This is
because it’s pretty dark and
negative. It also looks pretty
dangerous with the lightening
and I feel that it just wouldn’t
appeal to younger people.
10. Copy: The text on this advert seems
to be aiming the company’s rivalry at
Red Bull as it says ‘Nothing artificial
not even wings’, which is what Red
Bull’s tag line aims at. The poster
then goes on to say ‘crap free’
suggesting that other energy drinks
are full of bad things and that this
one is pure. However, if I was going
to have a little thing against my rivals
(Nothing artificial not even wings) I
would have use the right grammar
(Nothing artificial, not even wings).
This is because I would want my
advertisement to be taken seriously.
Colours: There is a red vibe going on
in this poster. The red filter placed
over the background image makes it
fit in with the colour scheme of the
brand’s logo. It is very red, white and
blue based as a whole. This is
probably because then it matches
the product’s tin designs.
Image: The image used for the
background has a very energetic vibe
which is appropriate since it is
advertising a product which will boost
your energy. The red filter over the
image makes the colour pallet limited to
the colours of the actual product making
it fit well with the rest of the poster.
Font: The font used is the traditional
font that Irn Bru use. It is a San Serif
which is popular for most products
as it comes across as less formal
than Serif fonts. Also, the font style is
bold and stands out massively and
draws peoples eye because it is just
in your face. This way the audience
is immediately hooked. The font
used for the ‘crap free’ looks like it
has just been stamped due to the
fact that it’s not solid.
Layout: It’s a pretty simple layout
again. All the writing is place around
the sides and bottom of the poster so
that we have a clear view of the
energetic atmosphere that is
featured in the image. There is an
image in the bottom right hand
corner of the product being
advertised so that people will know
what’s been advertised and what it
looks like. Across from that is the
company’s name and web address
just incase people want to find out
more.
Other: This poster is pretty positive
compared with the Monster and
Surge adverts. However, I still feel
like this advert is aimed at 18-30
year olds as they will have more
freedom to do the kind of things in
the image.
11. Copy: The copy on the Rockstar Energy
packaging is limited and simple but still rather
informative. It says the brand, the type of
Rockstar and then the flavour. It also lists some
ingredients and how much energy drink is stored
in a tin of Rockstar.
Colours:
There is a
range of
colours
used on
each tin.
Colours that
appear on
every single
tin are
black, white
and yellow.
On the
‘juiced’ tins,
the
background
is a lot more
colourful
and stand
out more on
the shelves
against their
competitors.
Image: There isn’t really any images on
the packaging, there is just the Rockstar
logo lining the side of the tin.
However, on the ‘juiced’ tins, there is a
background to give the tin more texture
and make it unique to other energy
drinks.
Font: The font featured on the packaging is a mix of
Serif’s and Sans Serifs but the tins still look fun and
appealing to younger people. On each can, the
colours of the font change to fit the other colours on
the tin. This is also so that the writing will stand out
no matter what. A final thing I have noticed is that
none of the font on the tins are used twice.
Other: I feel that the target
audience of this packaging
could be people age 18 and
over. I think this because they
are quite big tins but the name
will appeal more to younger
people and so will the colours
used.
Layout: The
layout is pretty
busy, for a
change. There
is a lot to look
at and there is
hardly any
blank space on
the tins. Some
of the
ingredients line
the top, then
there is the
brands name
and what the
drink is. Going
down
further, there is
the logo and
some additional
information and
finally the
amount of liquid
in the tin.
