HAVAS HEALTH TOP 10 TRENDS @ CES 2016

1. CES 2016
10TOP TRENDS
JAN 2016

2. 10TOP TRENDS
JAN 2016
The focus at CES 2016 was one of evolution.
Evolution of sensors, wearables, products and
ideas. Every major manufacturer evolved their
product and service offering in 2015 – but new
products are only as meaningful as the
connected, frictionless experiences they provide.
We saw a renewed interest and commitment in
the health and wellness space to push the needle
forward and make 2016 the year of connecting
the disconnected.

3. 01
BEAUTY
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CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 01 BEAUTY

4. 10TOP TRENDS
CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 01 BEAUTY
01
BEAUTY
From improving skincare with the
JeNu Infuser to the $795 FDA-
approved HairMax LaserBand
headpiece that stimulates hair
growth, there was no shortage of
new products at CES 2016 to help
us improve the way we look and
feel about ourselves.

5. 02
FASHION
CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 02 FASHION
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6. CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 02 FASHION
02
FASHION
Fashion took center stage at CES 2016.
From smart jewelry maker WISEWEAR to
the new men’s clothing line by Samsung,
everyone is looking to capitalize on the
quantified self trend. Most data being
captured continues to revolve around
personal health and fitness goals – with a
handful of devices adding GPS tracking to
their product lines for personal security
monitoring. There was recognition that
any wearable device needs to look good
to have a chance of widespread adoption.
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7. 03
FITNESS
CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 03 FITNESS
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8. CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 03 FITNESS
03
FITNESS
Fitness trackers continue to be a hot
item in the consumer marketplace.
The $199 Fitbit Blaze is hoping to
take some market share away from
the $349 Apple Watch while Under
Armour is launching a 5 in 1 bundle of
products called HEALTHBOX. By
creating a self-contained ecosystem,
Under Armour has developed a
proprietary dashboard called UA
Record that provides its community
of users a continuous feedback loop,
machine learning, personal targets,
recommendations, and of course
brand loyalty.
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9. 04
HOME
CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 04 HOME
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10. 04
HOME
Home Health technologies took off in
2015. Industry leader Withings
announced the new Thermo device and
accompanying mobile app providing
simple one-click access to send
relevant data to ones physician. Remote
monitoring has garnered considerable
attention due to the increased number
of individuals identifying themselves as
primary caregivers for their elderly
parents and other loved ones.
10TOP TRENDS
CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 04 HOME

11. 05
HEALTH
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CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 05 HEALTH

12. CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 05 MOBILE HEALTH
10TOP TRENDS
05
HEALTH
There was no shortage of health
specific sensors and medical
monitoring devices at CES 2016. From
sleep aids like the new it bed by Sleep
Number to devices that manage
chronic pain like Quell to wearable
medical alerts that announce when
someone has “fallen and they can’t get
u.” We’ve reached an mHealth tipping
point. To be successful, these devices
need to connect to a larger ecosytem.
The critical question to ask now is “will
my users use it” and not simply “can
they use it”

13. 06
3D PRINTING
CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 06 3D PRINTING
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14. 06
3D PRINTING
3D printers of all shapes and sizes
were pumping out objects of all
shapes and sizes. The focus was
on manufacturing, but these
machines are already being used in
healthcare - e.g., printing
replacement body parts, tissue
and medicines. The future could
involve printing your own
medicines at home and cutting the
pharmacist out of the equation.
CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 06 3D PRINTING
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15. CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 07 DRONES
07
DRONES
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16. CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 07 DRONES
07
DRONES
The drones took flight at CES this
year. Halls were buzzing with the
assorted sounds from tiny Nano
Drones to large quadcopters.
The focus was mainly around
recreation, aerial video and
photography. There are also
powerful healthcare use cases
such as emergency response,
medicine & device delivery and
Nano Drones to assist the elderly
at home. This space is literally
taking off…
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17. CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 08 AR & VR
08
AUGMENTED &
VIRTUAL REALITY
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18. CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 08 AR & VR
08
AUGMENTED &
VIRTUAL REALITY
VR booths dominated the exhibits with
attendees waiting over an hour in line to get a
chance to experience the latest innovations
from Samsung Gear and Oculus Rift. This
space continues to promise disruption in
nearly every category; social, gaming,
entertainment and health. VR was discussed
at length during the Digital Health Summit
where applications included chronic pain
management, PTSD relief, mindfulness, as
well as gamification for children with ADHD.
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19. 09
ROBOTICS
CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 09 ROBOTICS
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20. CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 09 ROBOTICS
09
ROBOTICS
Robotics of every kind were on display
and demonstrated a plethora of ways to
utilize robotic assistants in the future for
convenience or entertainment, but
there’s no shortage of healthcare
opportunities. One example was an
exoskeleton designed by Genworth
called the R70i Aging Suit T which was
designed to raise awareness for various
age-related conditions
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21. CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 10 AUTOMOTIVE
10
AUTOMOTIVE
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22. 10
AUTOMOTIVE
Autonomous driving was all the rage in the
automotive exhibits and there were more
than a few health-related use cases being
discussed. From the visually impaired to
the elderly to epileptic patients prone to
seizures, the possibilities are endless in
terms of offering newfound freedom and
independence for countless individuals.
The healthcare industry will certainly be
watching this industry with keen interest
as these incredible new vehicles begin to
pop up at a car dealer near you.
CES 2016 > TOP 10 TRENDS IN HEALTH & TECHNOLOGY > 10 AUTOMOTIVE
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23. JAN 2016
Each category featured in our TOP 10 TRENDS list
introduced us to new opportunities in the Health &
Wellness space. From obvious categories such as
health and fitness to the connected home and
automotive industry; significant investment and
focus continues to be made in healthcare. It’s an
exciting time for those of us at Havas Health to
already be so firmly entrenched in this industry.
There are endless opportunities, partnerships and
applications for us to work together and improve the
lives of our loved ones.
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24. Yossi Speiser
Yossi Speiser has worked in
healthcare advertising for over 15
years. Coupled with his drive to
help others and his background in
technology, he’s produced
hundreds of applications that
have helped HCPs and patients
around the globe. Yossi spent the
first half of his career
coding websites and developing
applications for
convention exhibits. He is currently
the SVP, Director of Technology at
Havas Life Metro, a division of the
Havas Health network.
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Gary Monk
Gary Monk is a healthcare guy
who has lived many guises. From
pharmaceutical researcher, award
winning pharma marketer, digital
consultant through to his current
focus on healthcare innovation.
His core mission in all of these
roles has been consistent, to
ensure technology & innovation
deliver meaningful benefits to
those who matter, the healthcare
consumers and those who care for
and treat them. He is currently the
SVP of Innovation at H4B, a
division of the Havas Health
network.
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Michael Konin
Approaching his 6th year with
Health4Brands, Michael brings over
15+ years of digital pharmaceutical
marketing experience, having
developed and lead successful
multi-channel brand campaigns
across diverse consumer and
professional categories, Rx & OTC.
Michael’s focus is on precision
digital driven programs, strategies,
and tactical thinking that serve
clients in their effort to build great
brands. He is currently the SVP,
Digital Client Services, H4B, a
division of the Havas Health
network.
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CONTRIBUTORS
JAN 2016
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