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MEDIA KIT 2010




09/08/09
ePark10 - SERVICES
 Digital Marketing
Search Marketing
Pay Per Click                 Email & Mobile            Creative Services
Search Engine Opt (SEO)      Marketing Platform         Web Design &
Social Media Marketing /     Web2Text                   Development
ePR
                             SMS/MMS Promos             Email Marketing Design
Online Display Advertising
                             Auto-Responders            Banner Ad Design
Digital Video & Animation
                             e-Newsletters
Mobile Marketing
                             Postcards-Promotions
 Technology Services        Data Management          Strategic Services
e-Commerce Sites                                     Web Strategy
                             Custom e-Surveys
                                                     Email Marketing Strategy
Intranet & Extranet          Customer Profiles       Lead Management
Development                  Web Forms &             List Brokering / Management
Web Based Data Systems       Information on Demand   Marketing/Communication
Web Application                                      Planning
                             Real-Time Reporting
Development
Web Technology Consulting
ABOUT REACHLOCAL         CONTACT US       REACHLOCAL SITES




        A u t o m o t i v e   G r o u p s




                                                                                 ePark10 Call Ron
                                                                                 ReachLocal Partner Goodman at (228) 243 - 5467
                                                                                                 ePark10  Call (228) 243-5467

Who We Help                                                          Home › Who We Help

 Agencies
 Automotive Groups
                                                                     Local Online Marketing Solutions for Automotive Businesses, in Reach.
                                                                     Whether you’re an OEM, dealer group or single-point auto dealership, you already know how
 Corporate Brands                                                    valuable online advertising is to your business. What you may not know is that a locally-targeted
 Franchise Systems                                                   Internet marketing campaign is the most affordable, effective and easiest way to bring more local
                                                                     consumers into your showrooms. We’ve run thousands of successful digital advertising campaigns
 Manufacturers & Dealers
                                                                     for auto groups with multiple locations. So let us put our experience to work for your
 Multifamily                                                         organization.

                                                                     As a pioneer and leader in the local online advertising industry, we know how to create and
                                                                     manage integrated, multi-level Internet marketing campaigns that address your specific goals and
                                                                     needs. Whether you want national campaigns, regional co-ops or single-dealership strategies,
                                                                     we’ll work with you to find the perfect blend.

                                                                     With ReachLocal, Auto Groups get:

                                                                           Strong Brand Control. Your brand is your most valuable asset. So whether you need
                                                                           brand guidelines, best practices, web solutions or more, we’ll develop a program that
                                                                           delivers and protects your brand message consistently across all the locations you serve.
                                                                           The Broadest Reach Online. We deliver best-in-class online advertising solutions and the
                                                                           deepest publisher relationships that put your brand in front of consumers at every
                                                                           purchase readiness level as they surf, search, and socialize online.
                                                                                ReachSearch™. Our search engine advertising solution that covers 98% of the places 
                                                                                North Americans search online.
                                                                                 *Hitwise 2009

                                                                                 ReachDisplay™. Our display advertising network reaches over 90%* of US Internet 
                                                                                 users across thousands of their favorite national and local news, entertainment,
                                                                                 lifestyle and automotive sites. And whether your potential consumers are spending
                                                                                 time on a site that’s all about autos, or just surfing variety sites (like the local
                                                                                 newspaper), ReachDisplay Behavioral for Auto ensures your ad is seen by
                                                                                 consumers who actually want to hear from you. Reaching the right audience at the
                                                                                 right time has never been easier.
                                                                                 *Estimate based on comScore and ReachLocal proprietary data.




                                                                     l  Performance-Based Optimization. Built into every ReachLocal campaign is conversion-
                                                                     based optimization: technology that learns over time which sites and keywords drive the most
                                                                     conversions, then twice daily it automatically shifts more dollars towards those high-performing
                                                                     elements. The result? Better performance and higher ROI on your advertising spend.
                                                                     l Detailed Reports That Prove Performance. Monitor the ROI of your campaigns with deeply
                                                                     detailed reports that track all web activities and phone calls generated by your ads. See for
                                                                     yourself where your dollars yield more conversions, then apply those key learnings to different
                                                                     regions to turn up the performance for other campaigns.
                                                                     l The Power of Independence. By advertising directly to potential consumers online, you have
                                                                     more control over building your brand name and getting more exposure to stand out from the
                                                                     pack.
                                                                     Only ReachLocal offers automotive businesses like yours a chance to advertise directly to the
                                                                     consumer – not through a third party. Spend less for leads with the most efficient, local-focused
                                                                     marketing strategies available, and get the nitty-gritty breakdown of how your budget is bringing
                                                                     in more phone calls and visits with our detailed online reports.

                                                                     Ready to see what ReachLocal can do?

                                                                     Contact us today for your free customized proposal!            Call Ron Goodman
                                                                                                                                    Digital Media Consultant
Publishers                                              Services                  Performance                Corporate
                                                                                                                                    (228) 243 - 5467
                                                                                                                                      Sites        Recognition
                                                        Consulting                Success Stories            Main                       Auto
                                                        Creative Solutions        Facts and Figures          About ReachLocal           UK
                                                        Display Advertising       Reporting                  Investors                  Australia
                                                        Search Engine             Reverse Proxy              Contact Us                 Canada
                                                        Advertising               Conversion Based           Careers                    Xchange Media
                                                        Tracking                  Optimization               Press                      Xchange Solutions
                                                                                  Remarketing                Team                       Directory




  Follow us:                                          .                  © 2009 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Privacy Policy   Sitemap
ePark10 – Call Ron Goodman Digital Media Consultant at
                              (228) 243-5467
                  VALUE    BRONZE     SILVER        GOLD      PLATINUM
Total 6 Months
Cost
Total Man
                   100       168        300             478     812
Hours
Hourly Rate       $ 29.9    $ 29.1     $ 28.3       $ 28.2      $ 19

                           On-page Optimization
Keyword
                   15         25         52             84      120
Research
Title Tag
Optimization
Robots.txt
Optimization
W3c Validation
Working on
HTML Source
Code
Image &
Hyperlink
Optimization
Header Tag
Optimization
PageRank
Sculpting

                    Local Search Website Optimization
Local Search
Engine
Submission
Customer
Review
Submission
hCard
Integration
Updating
Pages for Local
Search
Website Usability & Conversion
Installing
Usability Tool
on Website
Monthly
Website
Conversions
Tracking

                           Content Optimization
Website
                                         5            10     15
Content Writing
Blog Writing                             3             6      9
Article Writing                          6            12     18
Press Release
                                         1            2      3
Writing
Total                                    15           30     45

                  Web 2.0 and Social Media Optimization
Social
                  20          30         50           75    100
Bookmarking
Blog
Submission
Press Release
                                         10           20     30
Submission
Article
                                         15           25     35
Submission
PowerPoint
Presentation                  10         15           15     15
Submission
Video
                              20         30           40     50
Submission
Photo Sharing                            15           15     15
RSS Feeds




                         Link Development
Manual Link
Requests to       450        600       1140          1475   1625
Related Sites
One Way Links     50          75        100          125    150
from Directory
Submissions

                              Other Activities
Google, Yahoo
& MSN
Sitemap
Creation
Google Base                   Upto 25      Upto 50                        Upto 100
                                                    Upto 75 products
Feeds *                       products     products                       products


                                     Reports
Google
Analytics
(Statistics)
Current
Performance
Monthly SEO
Report

                         Customer Support
Email
Chat
Telephone
  We also provide À la carte service for $20 per hour in which you can decide which
                                  services you want.
Social Media Optimization
Google and other search engines have started including Local search, Press Releases,
Videos, Products, etc in their main search results. Hence the overall SEO strategy
should include some form of Web 2.0 and Social Media optimization. This can be as
simple as submitting your website to select few local directories to a complex task of
creating a video about your business and making it popular on sites like You Tube or
rank the video on Google search for your website keywords. NOTE:
* Google base feeds - If you are offering products.
* Video Optimization - If you have video presentation of your business, we shall submit
to various sites with optimized tags.
ePark10Product Options


                        Video Solutions
                        One size definitely doesn’t fit all, so we’ve created a range of solutions to meet the varying needs
                        and budgets of your customers. In our extensive experience with online marketing firms, we have
                        found that different customers, even in the same industry, require different types of videos. As a
                        result, we have used the knowledge we have gained to simplify the product offerings and our
                        production process to make it simple to sell, easy to buy and fast to produce.


                        Video Styles
                        We recommend offering three styles of videos to your customers in a good, better, best product
                        suite. The products we recommend are the Ready Ads, Montage Style and Original style videos.
                        In our experience, we have found that this set of products will meet the needs of nearly all of your
                        advertisers. However, if we should find the need to create a new video package for your
                        advertisers, we will be happy to work with your team to create a new product.


                        Ready Ads
                        Our Ready Ad product is an online library 15-30 second pre-produced videos ads which could be
                        customized by the advertiser via an online application. The ads include industry specific ads for
                        many of the most common businesses as well as general concept ads. Many of the Ready Ads
                        allow for various degrees of customization to fit the needs of the advertiser including customizing
                        on-screen text, recording customized voiceover and inserting customer-provided images.


                        Montage Style Videos
                        The Montage Style will provide an option for customers who do not want to appear in their video
                        or do not have a need for us to capture original footage. This style combines pre-existing images
                        and/or footage provided by the advertiser or from our extensive library of stock images and
                        footage with a professionally-written script and voiceover narration to create a unique custom
                        video ad. This style eliminates the need for an on-location shoot, significantly reducing costs.


                        Original Style Videos
                        Original combines original footage captured at your customer’s location with a professionally-
                        written script and voiceover narration to create the most effective video ad. This is our most
                        popular solution for directory advertisers.


                        Video Solutions Pricing
                        Below is a snapshot of your pricing for all of the video packages. We have included both 30-
                        second and 60-second pricing options for our Montage and Original packages. Offering all of
                        these packages to a customer would probably confuse them and slow the sales process, so we
                        can work with you to select the most appropriate options. This approach gives you the flexibility
                        to meet the varying needs of your customers.




ePark10. | T 228-243-5467 | F 702-442-6355 | www.epark10.com



                                                                                                                               Page 1 of 4
ePark10 Product Options



                                     Video Style                              Length                                  Cost

                                                                     Customized Text Only                              $249

                                                                    Customized Text and
                                      ReadyAds                        Voiceover                                        $279

                                                                  Customized Text, Voiceover                           $299
                                                                      and Images
                                   Montage Style                            30 Second                                 $649

                                   Montage Style                            60 Second                                 $799

                                   Original Style                           30 Second                                 $1249

                                   Original Style                           60 Second                                 $1399




                        Video Package Assumptions
                        Below are the associated assumptions for the Video packages priced and described above.

                              •    PixelFish will receive orders electronically or via a web interface provided by PixelFish
                              •    Orders will include the following:
                                        o Company name as it will appear in the ad
                                        o Company address, phone number and URL as it will appear in the ad
                                        o Contact name and email address
                                        o Shoot date, time and location for videos requiring a shoot
                                        o Any images or logos provided by the advertiser
                                        o Answers to a few brief questions about the advertiser
                                   PixelFish will provide a single videographer who will be on-location for 1 hour to capture
                              •    video footage for a 30-second video and 2 hours for a 60-second video
                                   PixelFish will contact the advertiser to confirm the shoot date
                                   If a shoot is cancelled less than 24 hours prior to the shoot, a shoot cancellation fee
                              •
                                   of $200 will apply (we are charged this by the shooter as they are unable to fill the time
                              •
                                   with other work with such short notice)
                                   If the advertiser requests additional field production time, either in advance or while our
                                   videographer is on-location, a fee of $200 per hour will apply
                              •    The advertiser will have one review and re-edit of their video
                                   Should the advertiser request any changes to the video beyond what is allowed, a re-edit
                                   fee of $200 will apply
                              •
                              •




ePark10. | T 228-243-5467 | F 702-442-6355 | www.epark10.com



                                                                                                                                 Page 3 of 4
ePark10 Product Options


                    Video Package Details
                    The following are the details for the Montage and Original video packages priced above.


                                                                      Description

                    Montage Style Video
                     • Production of a video up to 30-seconds or 60-seconds in length
                     • Pre-production planning and scheduling
                     • Create original concept design and script development, including voiceover dialogue
                     • Integrate client supplied images and logo as well as our stock footage
                     • Record professional voiceover narration
                     • Post-production required to create your video including editing, graphics, royalty free
                        music and narration
                     • One video review and revision



                    Original Style Video
                      • Production of a video up to 30-seconds or 60-seconds in length
                      • Pre-production planning and scheduling
                      • Create original concept design and script development, including voiceover dialogue
                      • One hour on-location video shoot for a 30-second video (2 hour for 60-second video) by a
                        one person crew
                      • Record professional voiceover narration
                      • Post-production required to create your video including editing, graphics, royalty free
                        music and narration
                      • One video review and revision




ePark10. | T 228-243-5467 | F 702-442-6355 | www.epark10.com
                                                                                                                   Page 4 of 4
Epark10



“Let Us Show You How”
 Call Digital Marketing Consultant
                         243-
 Ron Goodman at (228) 243-5467

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Media Kit 2010

  • 2. ePark10 - SERVICES Digital Marketing Search Marketing Pay Per Click Email & Mobile Creative Services Search Engine Opt (SEO) Marketing Platform Web Design & Social Media Marketing / Web2Text Development ePR SMS/MMS Promos Email Marketing Design Online Display Advertising Auto-Responders Banner Ad Design Digital Video & Animation e-Newsletters Mobile Marketing Postcards-Promotions Technology Services Data Management Strategic Services e-Commerce Sites Web Strategy Custom e-Surveys Email Marketing Strategy Intranet & Extranet Customer Profiles Lead Management Development Web Forms & List Brokering / Management Web Based Data Systems Information on Demand Marketing/Communication Web Application Planning Real-Time Reporting Development Web Technology Consulting
  • 3.
  • 4. ABOUT REACHLOCAL CONTACT US REACHLOCAL SITES A u t o m o t i v e G r o u p s ePark10 Call Ron ReachLocal Partner Goodman at (228) 243 - 5467 ePark10 Call (228) 243-5467 Who We Help Home › Who We Help Agencies Automotive Groups Local Online Marketing Solutions for Automotive Businesses, in Reach. Whether you’re an OEM, dealer group or single-point auto dealership, you already know how Corporate Brands valuable online advertising is to your business. What you may not know is that a locally-targeted Franchise Systems Internet marketing campaign is the most affordable, effective and easiest way to bring more local consumers into your showrooms. We’ve run thousands of successful digital advertising campaigns Manufacturers & Dealers for auto groups with multiple locations. So let us put our experience to work for your Multifamily organization. As a pioneer and leader in the local online advertising industry, we know how to create and manage integrated, multi-level Internet marketing campaigns that address your specific goals and needs. Whether you want national campaigns, regional co-ops or single-dealership strategies, we’ll work with you to find the perfect blend. With ReachLocal, Auto Groups get: Strong Brand Control. Your brand is your most valuable asset. So whether you need brand guidelines, best practices, web solutions or more, we’ll develop a program that delivers and protects your brand message consistently across all the locations you serve. The Broadest Reach Online. We deliver best-in-class online advertising solutions and the deepest publisher relationships that put your brand in front of consumers at every purchase readiness level as they surf, search, and socialize online. ReachSearch™. Our search engine advertising solution that covers 98% of the places  North Americans search online. *Hitwise 2009 ReachDisplay™. Our display advertising network reaches over 90%* of US Internet  users across thousands of their favorite national and local news, entertainment, lifestyle and automotive sites. And whether your potential consumers are spending time on a site that’s all about autos, or just surfing variety sites (like the local newspaper), ReachDisplay Behavioral for Auto ensures your ad is seen by consumers who actually want to hear from you. Reaching the right audience at the right time has never been easier. *Estimate based on comScore and ReachLocal proprietary data. l Performance-Based Optimization. Built into every ReachLocal campaign is conversion- based optimization: technology that learns over time which sites and keywords drive the most conversions, then twice daily it automatically shifts more dollars towards those high-performing elements. The result? Better performance and higher ROI on your advertising spend. l Detailed Reports That Prove Performance. Monitor the ROI of your campaigns with deeply detailed reports that track all web activities and phone calls generated by your ads. See for yourself where your dollars yield more conversions, then apply those key learnings to different regions to turn up the performance for other campaigns. l The Power of Independence. By advertising directly to potential consumers online, you have more control over building your brand name and getting more exposure to stand out from the pack. Only ReachLocal offers automotive businesses like yours a chance to advertise directly to the consumer – not through a third party. Spend less for leads with the most efficient, local-focused marketing strategies available, and get the nitty-gritty breakdown of how your budget is bringing in more phone calls and visits with our detailed online reports. Ready to see what ReachLocal can do? Contact us today for your free customized proposal! Call Ron Goodman Digital Media Consultant Publishers Services Performance Corporate (228) 243 - 5467 Sites Recognition Consulting Success Stories Main Auto Creative Solutions Facts and Figures About ReachLocal UK Display Advertising Reporting Investors Australia Search Engine Reverse Proxy Contact Us Canada Advertising Conversion Based Careers Xchange Media Tracking Optimization Press Xchange Solutions Remarketing Team Directory Follow us:       .                  © 2009 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Privacy Policy   Sitemap
  • 5. ePark10 – Call Ron Goodman Digital Media Consultant at (228) 243-5467 VALUE BRONZE SILVER GOLD PLATINUM Total 6 Months Cost Total Man 100 168 300 478 812 Hours Hourly Rate $ 29.9 $ 29.1 $ 28.3 $ 28.2 $ 19 On-page Optimization Keyword 15 25 52 84 120 Research Title Tag Optimization Robots.txt Optimization W3c Validation Working on HTML Source Code Image & Hyperlink Optimization Header Tag Optimization PageRank Sculpting Local Search Website Optimization Local Search Engine Submission Customer Review Submission hCard Integration Updating Pages for Local Search
  • 6. Website Usability & Conversion Installing Usability Tool on Website Monthly Website Conversions Tracking Content Optimization Website 5 10 15 Content Writing Blog Writing 3 6 9 Article Writing 6 12 18 Press Release 1 2 3 Writing Total 15 30 45 Web 2.0 and Social Media Optimization Social 20 30 50 75 100 Bookmarking Blog Submission Press Release 10 20 30 Submission Article 15 25 35 Submission PowerPoint Presentation 10 15 15 15 Submission Video 20 30 40 50 Submission Photo Sharing 15 15 15 RSS Feeds Link Development Manual Link Requests to 450 600 1140 1475 1625 Related Sites One Way Links 50 75 100 125 150
  • 7. from Directory Submissions Other Activities Google, Yahoo & MSN Sitemap Creation Google Base Upto 25 Upto 50 Upto 100 Upto 75 products Feeds * products products products Reports Google Analytics (Statistics) Current Performance Monthly SEO Report Customer Support Email Chat Telephone We also provide À la carte service for $20 per hour in which you can decide which services you want. Social Media Optimization Google and other search engines have started including Local search, Press Releases, Videos, Products, etc in their main search results. Hence the overall SEO strategy should include some form of Web 2.0 and Social Media optimization. This can be as simple as submitting your website to select few local directories to a complex task of creating a video about your business and making it popular on sites like You Tube or rank the video on Google search for your website keywords. NOTE: * Google base feeds - If you are offering products. * Video Optimization - If you have video presentation of your business, we shall submit to various sites with optimized tags.
  • 8. ePark10Product Options Video Solutions One size definitely doesn’t fit all, so we’ve created a range of solutions to meet the varying needs and budgets of your customers. In our extensive experience with online marketing firms, we have found that different customers, even in the same industry, require different types of videos. As a result, we have used the knowledge we have gained to simplify the product offerings and our production process to make it simple to sell, easy to buy and fast to produce. Video Styles We recommend offering three styles of videos to your customers in a good, better, best product suite. The products we recommend are the Ready Ads, Montage Style and Original style videos. In our experience, we have found that this set of products will meet the needs of nearly all of your advertisers. However, if we should find the need to create a new video package for your advertisers, we will be happy to work with your team to create a new product. Ready Ads Our Ready Ad product is an online library 15-30 second pre-produced videos ads which could be customized by the advertiser via an online application. The ads include industry specific ads for many of the most common businesses as well as general concept ads. Many of the Ready Ads allow for various degrees of customization to fit the needs of the advertiser including customizing on-screen text, recording customized voiceover and inserting customer-provided images. Montage Style Videos The Montage Style will provide an option for customers who do not want to appear in their video or do not have a need for us to capture original footage. This style combines pre-existing images and/or footage provided by the advertiser or from our extensive library of stock images and footage with a professionally-written script and voiceover narration to create a unique custom video ad. This style eliminates the need for an on-location shoot, significantly reducing costs. Original Style Videos Original combines original footage captured at your customer’s location with a professionally- written script and voiceover narration to create the most effective video ad. This is our most popular solution for directory advertisers. Video Solutions Pricing Below is a snapshot of your pricing for all of the video packages. We have included both 30- second and 60-second pricing options for our Montage and Original packages. Offering all of these packages to a customer would probably confuse them and slow the sales process, so we can work with you to select the most appropriate options. This approach gives you the flexibility to meet the varying needs of your customers. ePark10. | T 228-243-5467 | F 702-442-6355 | www.epark10.com Page 1 of 4
  • 9. ePark10 Product Options Video Style Length Cost Customized Text Only $249 Customized Text and ReadyAds Voiceover $279 Customized Text, Voiceover $299 and Images Montage Style 30 Second $649 Montage Style 60 Second $799 Original Style 30 Second $1249 Original Style 60 Second $1399 Video Package Assumptions Below are the associated assumptions for the Video packages priced and described above. • PixelFish will receive orders electronically or via a web interface provided by PixelFish • Orders will include the following: o Company name as it will appear in the ad o Company address, phone number and URL as it will appear in the ad o Contact name and email address o Shoot date, time and location for videos requiring a shoot o Any images or logos provided by the advertiser o Answers to a few brief questions about the advertiser PixelFish will provide a single videographer who will be on-location for 1 hour to capture • video footage for a 30-second video and 2 hours for a 60-second video PixelFish will contact the advertiser to confirm the shoot date If a shoot is cancelled less than 24 hours prior to the shoot, a shoot cancellation fee • of $200 will apply (we are charged this by the shooter as they are unable to fill the time • with other work with such short notice) If the advertiser requests additional field production time, either in advance or while our videographer is on-location, a fee of $200 per hour will apply • The advertiser will have one review and re-edit of their video Should the advertiser request any changes to the video beyond what is allowed, a re-edit fee of $200 will apply • • ePark10. | T 228-243-5467 | F 702-442-6355 | www.epark10.com Page 3 of 4
  • 10. ePark10 Product Options Video Package Details The following are the details for the Montage and Original video packages priced above. Description Montage Style Video • Production of a video up to 30-seconds or 60-seconds in length • Pre-production planning and scheduling • Create original concept design and script development, including voiceover dialogue • Integrate client supplied images and logo as well as our stock footage • Record professional voiceover narration • Post-production required to create your video including editing, graphics, royalty free music and narration • One video review and revision Original Style Video • Production of a video up to 30-seconds or 60-seconds in length • Pre-production planning and scheduling • Create original concept design and script development, including voiceover dialogue • One hour on-location video shoot for a 30-second video (2 hour for 60-second video) by a one person crew • Record professional voiceover narration • Post-production required to create your video including editing, graphics, royalty free music and narration • One video review and revision ePark10. | T 228-243-5467 | F 702-442-6355 | www.epark10.com Page 4 of 4
  • 11. Epark10 “Let Us Show You How” Call Digital Marketing Consultant 243- Ron Goodman at (228) 243-5467