Human beings have too much information to process and we use heuristics to filter information and make decisions quickly; policymakers process evidence and the environment in which they operate in exactly the same way. The world of intellectual property is complex; analysis of IP databases is inherently full of caveats, assumptions and ambiguities. There is a natural disconnect between the two meaning effective communication to support evidence-based decision making is key. In recent years the digital age has given us increasingly beautiful and dynamic visualisations; when these are thrown in to the mix, do these help or hinder the art of effective communication?

1. IP analytics and data visualizations:
the art of effective communication
Chris Harrison, Head of IP Analytics and Data Science

4. Informatics
IPO business
intelligence
Management
information
Modelling and
forecasting
Official
statistics
IP analytics
Technology
landscaping
Industrial
strategy
Government
funding
Research
Inventor gender
profiling
Emerging
technologies
Improved
examiner tools
IPO Informatics - what do we do?

5. Why evidence-based policymaking
is important?
Policymaking environment
Data
Opinion-
based
Evidence-
influenced
Evidence-
influenced
Evidence-
based

6. Why evidence-based decision making
is important?
Decision making environment
Data
Opinion-
based
Evidence-
influenced
Evidence-
influenced
Evidence-
based

7. Why the problem exists?
Alpha Stock Images – CC BY-SA 3.0
Analysis of IP data is full of caveats, assumptions and ambiguities

8. The science behind it

9. The science behind it

10. The science behind it

11. The science behind it

12. ➢The importance of IP education
➢The question behind the question
➢The power of advanced analytics software
➢The role that visualisations play
➢The feedback loop
How do we try to communicate effectively?
Policymakers want to engage with the decision
… not necessarily the data

13. Emotion
Time
Methodical Humanistic
Competitive Spontaneous
HighLow
DeliberateFast
Effective decision making

14. 0 100 200 300 400 500 600
Samsung (Korea)
Ocean's King Lighting (China)
KoreaAdvanced Institute of Science and Technology (Korea)
IBM (USA)
Shanghai Jiao Tong University (China)
Sungkyunkwan University (Korea)
Zhejiang University (China)
Yonsei University (China)
Qinghua University (China)
Harbin Institute of Technology (China)
Haiyangwang Lighting Technology (China)
University of Electronic Science and Technology of China (China)
Southeast University (China)
Xidian University (China)
Nanjing University of Science and Technology (China)
Jiangsu University (China)
Seoul National University (Korea)
Fudan University (China)
Peking University (China)
Hon Hai Precision Industry (Taiwan)
Patentfamilies
Singapore
China
Korea
USA
Finland
Taiwan
Belgium
Japan
UK
Canada
France
Netherlands
Germany
Switzerland
-0.8 -0.6 -0.4 -0.2 0 0.2 0.4 0.6 0.8
Some with more success than others…

15. 0 100 200 300 400 500 600
Samsung (Korea)
Ocean's King Lighting (China)
KoreaAdvanced Institute of Science and Technology (Korea)
IBM (USA)
Shanghai Jiao Tong University (China)
Sungkyunkwan University (Korea)
Zhejiang University (China)
Yonsei University (China)
Qinghua University (China)
Harbin Institute of Technology (China)
Haiyangwang Lighting Technology (China)
University of Electronic Science and Technology of China (China)
Southeast University (China)
Xidian University (China)
Nanjing University of Science and Technology (China)
Jiangsu University (China)
Seoul National University (Korea)
Fudan University (China)
Peking University (China)
Hon Hai Precision Industry (Taiwan)
Patentfamilies
Singapore
China
Korea
USA
Finland
Taiwan
Belgium
Japan
UK
Canada
France
Netherlands
Germany
Switzerland
-0.8 -0.6 -0.4 -0.2 0 0.2 0.4 0.6 0.8

16. Data storytelling

17. Data storytelling
People hear statistics, but feel stories

18. In summary…

19. February 2015 March 2019

20. In summary…

21. The problem remains unsolved
➢What more can we do?
➢What more should we do?
➢Are we trying to achieve the unachievable?
My final thoughts

22. Chris Harrison
christopher.harrison@ipo.gov.uk