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[Sydney Designers] Lorenzo Bocchi on "How side projects can advance your career"

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Lorenzo Bocchi (Judge at CSS Design Awards and Product Designer at Airtasker) shares his thoughts on how side projects can advance your career at a Sydney Designers event, hosted at Atlassian.

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[Sydney Designers] Lorenzo Bocchi on "How side projects can advance your career"

  1. 1. Lorenzo Bocchi !" Product Designer @Airtasker Self Taught since 2011 Europe ⟶ United States ⟶ Australia
  2. 2. Awards 🏆 UI Designer of the Year ⎯⎯⎯⎯⎯ CSS Design Awards 2016 Finalist ⎯⎯⎯⎯⎯ Digital Design Awards 2016 12x CSS Design Awards 9x Awwwards 5x Behance
  3. 3. Side Projects
  4. 4. Pros 😎 No limitations No clients No deadlines
  5. 5. Cons 😫 It’s not actually real work You need more for your Portfolio It doesn’t represent how you normally work
  6. 6. Should be stupid?! 😵 Not necessarily
  7. 7. How to get started 👊 Compare where you are with where you want to be Identify your path Define your strategy
  8. 8. What are the upsides? 🙃 Countless new possibilities Get new clients to come to you Build your personal brand and reputation Win Awards Climb the company ladder
  9. 9. Quality vs Quantity 😏 Quantity matters Consistency matters Learn from your mistakes Not all projects succeed
  10. 10. Work for free? 🤑 NO
  11. 11. Not for others ⎯⎯⎯ do it for yourself Your time is your biggest investment Your market value is defined by the value of your work Keep hold of the quality control Remove the limitations Working for free 🤑
  12. 12. 2016 in Review ~ My Goals 🔍 Grow as a UI Designer Learn SketchApp Build my brand Move forward in my career Up my social media game Win Awards
  13. 13. 2016 in Review ~ How 🔍 Redesign 5 famous brands Publish everything on Behance Download SketchApp Sources Pay with a Tweet
  14. 14. Results 👌 5x Behance Features 175k+ views on Behance Ran Sketch Workshops in Australia & Italy 5 new clients Art Director ⟶ Creative Director Product Designer @Airtasker
  15. 15. Then, do it 👊 Define your goals Identify your path Don’t give up Keep it up!
  16. 16. Thank you! 🙏
  17. 17. Keep in touch! 🤙 fb.com/LorenzoBocchiArtDirector
  18. 18. UX Researcher Wanted @Airtasker