Health Datapalooza IV: June 3rd-4th, 2013
Sanofi US Data Design Diabetes Demo Day
The “2013 Sanofi US Data Design Diabetes Innovation Challenge – Prove It!” invites innovators to develop solutions that use or produce data for decision-making to help improve health outcomes for people living with diabetes. Through baseline knowledge models, evidence-based practice, or predictive analysis, Prove It! asks innovators to think creatively about how to effectively harness data to address diabetes in the United States. During this hour, the final teams will live pitch their product to a panel of judges on the Main Stage with one winner to be presented with $100,000 on Tuesday, June 4.
Presenter: Sara Holoubek, Chief Executive Officer, Luminary Labs
Health Datapalooza 2013: Cooperation Without Coordination
Health Datapalooza 2013: Data Design Diabetes Demo Day Nuduro
1.
2. Nutrition has severe consequences and
tremendous potential
244People are
killed by diabetes
120People experience kidney failure
due to diabetes
1ppt = 40%
Blood glucose Microvascular
complications
10mmHg = 50%
Diastolic blood Major cardio-
pressure vascular events
Blood Glucose Control
Blood Pressure Control
Source: CDC 2011 National Diabetes Fact Sheet, Clock attributed to Randolph Novino, The Noun Project
3. There are a few key things that prevent
good nutrition
Theory to practice One ideal diet Fighting alone
Source: Jim Lears, The Noun Project, Andrew J. Young, The Noun Project
14. What is your current
blood glucose level?
Nuduro
15.
16.
17. How are we really different?
• Recommend and track meals
• Proactive, personalized change
• Network of people like you
• Track meals already eaten
• Reactive measurement
• Limited to no community
Diabetes
Competitors
18. How are we really different?
• Recommend and track meals
• Specific, personalized change
• Network of people like you
• Recommend meals
• General health change
• General community
Nutrition
Competitors
19. People
with
Diabetes
Doctors
Dieticians
Gov’t,
Corps &
Insurers
Health
Systems
Research
Enable a new wave of
nutrition research
Close the loop on
health outcomes
Provide a tool for
health outcomes
Establish a
‘sales network’
Improve health and
lifestyle outcomes
We are focused on serving many stakeholders in
the diabetes community
Reduce costs with
preventative care
$180B
$60B
$5 per
month
20. PartnersKyle Simmons, Founder & CEO
MBA Candidate, Darden Business School
Bain & Company
BS Systems Engineering
Najib Ben Brahim, Technical Advisor
PHD Candidate, Systems Engineering
Research Assistant, Center for Diabetes Technology
Masters IT & Health
Stacey Simmons, Designer
CEO, Stacey Simmons Design
Advanced Web Design & Development Certificate
BFA Graphic Design
Advisors
Team
Rick Kulow Business Strategy
Dr. Mohan Nadkarni Diabetes
Kathryne Sharpe Algorithms
Laura Barnes Technology
Jeremy Hutchison-
Krupat
Product Development
23. Our strategy establishes a variety of revenue
sources
Model I
$5/month
Model II
Customized
packages
Model III
Customized
packages
Customers
18.8M
Diabetes patients
79M+
Pre-diabetes/weight loss
15M
Endurance athletes
$1B+
NIH diabetes funding
$176B
Direct medical cost of diabetes
$60B
Preventable cost to employers
Market Size
Source: Journal of the American Medical Association (JAMA), ADA
Notes de l'éditeur
Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.