Keeping up with the deluge of health reform regulations and requirements makes it easy to overlook a fundamental fact: Health reform directly impacts your plan enrollees, and how they react directly impacts your plan. Do you know what your enrollees are planning to do? Do they know what you are planning to do? If health reform confuses you, imagine how your enrollees must feel. They are about to be bombarded by messages from private exchanges, public exchanges, navigators, and brokers. What are they hearing from you? In this webinar, we will explain how to establish two-way communication with your enrollees; what you want to communicate; and what you want to learn from them. Don’t overlook this key facet of health reform planning and preparation. For more information, please visit: http://www.healthdecisions.com

1. Presenter:
Si Nahra, Ph.D., President
April 25, 2013
The Most Overlooked Part of Health Reform:
Enrollee Communications

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About Health Decisions, Inc.
Pioneering Specialists inPioneering Specialists in
Group Health CareGroup Health Care
Post-Payment AdministrationPost-Payment Administration
For Over 25 YearsFor Over 25 Years
RespectRespect for Existing Proceduresfor Existing Procedures
EmphasisEmphasis on Customizationon Customization
FocusFocus on Solutionson Solutions
Customer Philosophy

3. Individual Involvement
From Passive Patient to Focal Point
•Voluntary Benefits, Wellness, and Prevention
•Open Enrollment Choices
•Cost Sharing Now the Norm
•Spending Accounts
•HIPAA Data Ownership
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4. Individual Involvement
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4/2013
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Individual Mandate and Exchanges
Play or Pay Testing based on individual
1. 50 FTE test based on individuals
2. Offer test made to individuals
3. Minimum Value tests cost sharing to individual
4. Affordability tests premium costs to individual
Communications to Individuals
W-2 every January
Summary of Benefits
Notice of Exchanges
IRS filing in 2015
More to come…
Obamacare is built around the individual

5. Individual Involvement
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Ignore Individual at your own risk.
Others will not.
Rumors will abound.
Private Exchanges Public Exchanges
Navigators Brokers
Media Reports
Communication Avoids Confusion
Making it Routine Maximizes Value

6. Enrollee Communications
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1 2 3 4 5 6 7 8 9 10 11 12
W-2
Reports
Open Enrollment
Summary of Benefits
Plan Year Status Quo

7. Enrollee Communications
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4/2013
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1 2 3 4 5 6 7 8 9 10 11 12
W-2
Reports
Open Enrollment
Summary of Benefits
Verification,
Correction, COB
Other?
Satisfaction Survey
Provider Survey
Other?
Plan Year Possibilities

8. Enrollee Communications
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4/2013
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1 2 3 4 5 6 7 8 9 10 11 12
W-2
Reports
Open Enrollment
Summary of Benefits
Verification,
Correction, COB
Other?
What we are planning.
What are you thinking?
Satisfaction Survey
Provider Survey
Other?
Plan Year Possibilities
2013 2014 2015
Planning Pay or Play? Options Billing/Payment
Comparison
Thinking Exchange Election Reactions Data sharing

9. Enrollee Communications
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How?
•Personalized communications
•Multiple response options
• Mail
• E-mail
• Fax
• On-line
•Staffed call center (not IVR)
•Outbound calls
•Follow-up mailings and reminders
Have a plan.

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Past Webinars Available
Recordings of past webinars are available upon request, including:
• March 2013– Why Cost Sharing is not Working
• February 2013 – Loss of Fiduciary Control
• January 2013 – Top 10 Do’s and Don'ts of Data Warehousing
• December 2012 – Union Trusts: Health Reforms Most Overlooked Winner?
• November 2012 -- Year-end Renewal and Bidding: Opportunities for Control and Savings
• October 2012 – The 5 Most Important Things an Effective Dependent Audit Should Include
• September 2012 - Old Question, New Twist: Is Self-funding Right for Your Group Health Plan?
• August 2012 - Are You Ready to Manage Your Health Plan Costs?
• June 2012 - Group Health Brokers’ Future: Disintermediation or Re-intermediation
• May 2012 – Five Levers of Management Control
• April 2012 – How the AMA Can Help You with Plan Oversight
• March 2012 – Health Data Control
• February 2012 – Health Reform: A Contrarian’s Perspective
• January 2012 – The Road to 100% Transparency
• December 2011 – 2012: What Does it Hold for Self-funded Health Plans?
For more information, please visit www.healthdecisions.com

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For More Information
Contact
si@healthdecisions.com
734-451-2230
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