Can you make money through blogging and social media, and if so — how much? And how can you do it without alienating readers or losing credibility?
Katy Widrick (http://katywidrick.om) shows you how to use traditional sources like advertising, sponsorships and affiliate sales and augment them using social media and some other surprising sources of income to make a living out of what you already love to do.
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Monetize Your Blog (Without Selling Out)
1. Monetize Your Blog
{without selling out}
Katy Widrick | KatyWidrick.com | @kwidrick
2. Questions we’ll answer
How to make money
sources, rates, etc.
How to keep your readers
Best practices
Katy Widrick | KatyWidrick.com | @kwidrick
3. "I am not interested in money.
I just want to be wonderful."
By Los Angeles Times [Public domain], via Wikimedia Commons
Katy Widrick | KatyWidrick.com | @kwidrick
7. ad networks
Companies or organizations that organize a group
of bloggers then connect them with a group of
advertisers.
Katy Widrick | KatyWidrick.com | @kwidrick
9. ad networks
Example: $2 per 1,000 page views ($2 CPM)
1,000 page views a day x 30 days X $2 CPM =
$60/month
CPM can range from $.25-$8 CPM (average is in
the low end)
CPC (cost per click) is performance based
Katy Widrick | KatyWidrick.com | @kwidrick
10. privateone blogger
Ads that are arranged for between
ads
(or a few, but not a large group) and one
organization.
Katy Widrick | KatyWidrick.com | @kwidrick
12. Private Ads
Example: $1 per 1,000 page views ($1 CPM)
1,000 page views a day x 30 days X $1CPM X 4
ads = $120/month
Flat fees can range from $10-????
impression guarantees with flexible
timelines
blogger provides analytics
Katy Widrick | KatyWidrick.com | @kwidrick
13. affiliate salesvia
For each product that the blogger sells,
personalized and exclusive tracking code or link,
the blogger gets a percentage of that sale.
Katy Widrick | KatyWidrick.com | @kwidrick
15. Affiliate Sales
Example: 10% of product sales
$200 product x 1 X 10% = $20 for blogger
$10 product x 200 X 10% = $200 for blogger
Earn credits for referrals/sales
Katy Widrick | KatyWidrick.com | @kwidrick
16. Product Sales
Direct sales, usually of e-books, apparel and
services.
Katy Widrick | KatyWidrick.com | @kwidrick
20. event
sponsorships
Brands or organizations contract with a
blogger for representation and/or product
ambassadorship at conferences, travel events,
seminars, etc.
Katy Widrick | KatyWidrick.com | @kwidrick
22. brand ambassadors
Create content
Connect with
customers
Promote through social
media
Be the “Face”
per post, per month
Katy Widrick | KatyWidrick.com | @kwidrick
23. freelance/
contract work
Bloggers are paid for writing posts (or doing
graphics, Web development, etc.) on sites
that are not their own.
Katy Widrick | KatyWidrick.com | @kwidrick
27. best practices
Be open and honest regular roundups/
thank yous
Post your policies
easy-to-find media
Know the law(s) kit
Be selective solicit (and
respond to!)
Go Above and reader feedback
Beyond
Pay it forward
Learn How to
Measure Haters Gonna Hate
Katy Widrick | KatyWidrick.com | @kwidrick
28. how to find (and
keep!) the money
Katy Widrick | KatyWidrick.com | @kwidrick
29. find the money
be visible and accessible
Have Media Kits, Ad Rates, Testimonials
Work hard and keep your pitch short
Katy Widrick | KatyWidrick.com | @kwidrick
30. find the money
Ask for referrals
Follow up with conference contacts
Reach out to blogging friends
Katy Widrick | KatyWidrick.com | @kwidrick
31. Keep the money
Tax laws
Write clear contracts
be open to feedback (and respond
quickly)
Katy Widrick | KatyWidrick.com | @kwidrick
