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Digital innovation in the insurance sector

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Here are some of the latest digital marketing trends in the insurance sector.
If you would like to hear more or book an innovation workshop, please contact kelly.harris@heathwallace.com

Publié dans : Marketing
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Digital innovation in the insurance sector

  1. 1. Insurance, what’s next? June 2015
  2. 2. Agenda 1. Introduction 2. Move to digital 3. Broker social 4. The challenges 5. More than price 6. Innovation 7. Roadmap 2
  3. 3. 3 Introduction
  4. 4. 4 HeathWallace Creative and user centric cross channel solutions Effective use of technology to empower clients Highly scalable and robust delivery methods Expertise in financial services ______________________ Founded in 2001 Create solutions that offer their customers an immersive, rich and rewarding experience Joined WPP in 2008 150 people, 8 offices, £12.5million annual turnover 4
  5. 5. 5 Move to digital
  6. 6. Share of individuals who purchased insurance policies or shares online in Great Britain in 2014, by age and gender Source: Office for National Statistics (UK) 25% 18% 13% 28% 29% 28% 21% 9% 0.0% 10.0% 20.0% 30.0% 40.0% Men Women 16-24 25-34 35-44 45-54 55-64 65+ Share of respondents 6
  7. 7. 7 Move to digital • By 2020 Millennials will be the majority generation in the workforce. • They are incredibly digital averaging 96 hours per week online. • “Why can’t I just do this online.” • The challenge will be moving them from the research phase (browsing) into purchase. • Millennials are prepared to be involved and make an experience work better for them.
  8. 8. 8 Leading Sources that Influence Insurance Purchasing Decisions Among UK Millennial Internet Users, March 2015 Note: ages 18-34 who have purchased or plan to purchase insurance Source: Pegasystems and Capgemini, ‘’Born Yesterday: Will Millennials Disrupt the Insurance Industry?’’ conducted by Decode, May 14, 2015 51% 48% 27% 24% Comparison website Searching online Word-of-mouth from friends Parents' recommendations % of respondents
  9. 9. 9 Important Factors When Selecting Insurance Among UK Millennial Internet Users, March 2015 Note: ages 18-34 who have purchased or plan to purchase insurance Source: Pegasystems and Capgemini, ‘’Born Yesterday: Will Milennials Disrupt the Insurance Industry?’’ conducted by Decode, May 14, 2015 70% 46% 40% 25% 21% 19% Cost Reputation Ease of purchase Availability of real people to talk to at an Insurer Brand Quality of digital services % of respondents
  10. 10. To hear more, please contact marketing at Kelly.harris@heathwallace.com 10
  11. 11. Thank you www.heathwallace.comp @heathwallace

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