Using Shareablee to look at Kylie Cosmetic hashtags

1. Kylie Cosmetics
&
Shareablee

2. Background

3. Kylie Cosmetics
Created by Kylie Jenner
Online store and have experimented with pop-up shops
Products sold:
Lipsticks, Lip Kits
Eyeshadow, Eyeliner
Concealer, Blushes, Highlighter
Brushes
Instagram following as of May 29,2018: 16.1 Million

4. Shareablee
World’s largest online data performance system
Collects brand data from social networks
Gives companies opportunity to see what content is most successful
through
Likes
Comments
Overall actions

5. Question...
Does using a
hashtag increase
engagement?

6. 1
Metrics
2 3Likes
Total Actions
Comments

7. Content
Content posted on the @KylieCosmetics Instagram
All posts from March 1, 2018 through March 31, 2018
Anaylzed close to 200 total data entries
Posts that included a hashtag
Posts that did not include a hashtag

8. Sample Content

9. Method
1. Export data from Shareablee
2. Code all data in Excel
4. ANOVA in SPSS
6. Anaylze data to see findings

10. Findings
Overall, posts that included a hashtag had on average more
engagement with:
Likes
Comments
Total Actions

11. Total Actions

12. Mean Likes

13. Mean Comments

14. No Significance.
But...

15. Significance
Likes Comments Total Actions
p=.114 p=.114 p=.332
While graphs show hashtags to be benefical on average the significance is...

16. Question...
Does using a
hashtag increase
engagement?
NO

17. What hashtags had
most engagement
during month of
March?

18. Hashtags
#lipkits had average total actions over 100,000
#weathercollection had average total actions over 150,000
#repost and #throwback had average total actions under 100,000

19. Limitations
I only anaylzed month of March data
No way to know if hashtag engagement are users already following
Instagram account or people searching for the hashtag
&

20. Suggestions
Continue using hashtags despite not having significant impact.
Use hashtags that include specific collection names and general
product titles such as:
#lipkits
#wintercollection

21. Future Research
Look at an entire year worth of posting to get a more accurate look
at what hastags are most effective.
Compare Kylie Cosmetics to other brands using hastags on their
posts.

22. Thank You
Heather Barkee

23. Works Cited
https://www.kyliecosmetics.com/
https://www.shareablee.com/about/