A short power point to review some keys ideas about new and old media.

1. New Media
vs. Old Media
Examination On How
New Media Has
Affected Traditional
Media Methods
By Heather Cherry

2. New Media
The Impact It Has On Traditional Press

3. Tapping Into Online Networks
 News today is increasingly a shared, social experience.
 ½ of Americans say they rely on the people around them
to find out at least some of the news they need to know.
Accessing News
Online
Resources
Other
Reference 2

4.  While most original reporting still comes
from traditional journalists, technology
makes it increasingly possible for the
actions of citizens to influence a story’s
total impact.
Reference 2

5. Gaining Social Traction
 Information that gains traction in social
media differ substantially from those that
lead in the mainstream press.
 In a 29 week span three social platforms,
blogs, Twitter and YouTube shared the
same top story just once.
Reference 2

6. Of the three social media
platforms studied, news-
oriented blogs share the
most similarities with the
mainstream press.
Blogs
Blogs &
Traditional
Press
YouTube Twitter
Reference 2

7. Blog vs.
Traditional Press
The top news agenda in the
blogosphere coincides with
that of the traditional press.
Reference 2

8.  Twitter, allows News Coverage
users to share
messages of up to on Twitter
140 characters
 Consumers using
Twitter focused
more on
technology and
Web issues than
anything else.
 Some instances of
using the medium
to promote
activism and
involvement, but
they tended to be
special
circumstances.
Reference 2

9. YouTube
Over 3 million people are connected and auto-sharing
to at least one social network
Priorities are not as
much the most
important or
pressing topic of
the week, but
rather what image
or video was the
most interesting to
view.
Reference 2

10. Old Media
Examination On The Diminishing Trend

11. Internet Usage Increases
Advertisers
More than ½
looking into
Internet users of all users
other means
rise search at least
of
once a day
advertisement
Reference 5

12. Advertising Avenues Change
Internet, Online Newspapers,
Internet Radio, YouTube
Newspapers, Radio, TV, Billboards
Reference 5

13. Print Sales Decline
Newsweek Subscriptions (millions)
3.5
3
2.5
2
Newsweek
1.5
Subscriptions
1
0.5
0
2007 2008 2010
Reference 4

14. Negative Effects Of New Media
 New media affects the  Difficult to understand
human attention or interpret what a
span, specifically when person's intentions or
individuals engage in messages are.
multitasking.  Promotes bullies
because they are
 Rampant use of unable to read the
electronic media has a victims non-verbal cues
negative impact on and the behavior will
memory & reasoning. continue since they are
 Face-to-face interaction unaware of the
consequences.
is becoming less and
causing attention
deficits.
Reference 1,3

15. Promotes
Greater
Attention
Spans
Meet
Maintains
Better Old Better
Retention
New
People &
Connect
Media
Judge of
Rate With Old
Reality
Better
Verbal &
Good
Way To
New Help
Public i.e.
Media
Non- Reduce
verbal Find Jobs Crime
Skills
Create
A World
Virtually
Reference 3

16. Not
Always
Available
Old
More Likely
Longer Used At To Defy
Publishing A Slower Ethics &
Media
Morals
Times Rate
More
Often
Develops
Misguided
New Memory &
Reasoning
Costly Sense Of
Reality Media Diminish
Lack Of
Verbal
Contact
Reference 3

17. Evolving Into The Future
As social media sites and tools evolve, so
too will their impact on news information
and citizens’ relationship to the news. The
interplay among new and traditional media
will also almost certainly evolve. Even
now, new partnerships and content sharing
are being developed across platforms and
outlets.
Reference 2

19. Works Cited
1. Garner, Ryan. "Old media trumps new media." Gfk Tech Talk. Gfk, 05 May
2010. Web. 6 Dec 2011. <http://www.gfktechtalk.com/2010/05/05/old-
media-trumps-new-media-on-influencing-the-uk-electorate/>.
2. "New Media, Old Media." Journalism.org. Project for Excellence in
Journalism, 23 May 2010. Web. 6 Dec 2011.
http://www.journalism.org/analysis_report/new_media_old_media
3. "New Media & Social Change." . Baruch New Media, 05 Dec 2011. Web. 7
Dec 2011.
<http://baruchnewmedia.com/wiki/New_Media_&_Social_Change>.
4. Sciullo, Maria. "On the media: old vs. new, who wins?." Pittsburgh Post-
Gazette [Pittsburgh] 12 Mar 2011, n. pag. Web. 6 Dec. 2011.
<http://www.post-gazette.com/pg/11072/1131173-51.stm>.
5. "The decline of old media and its effect on advertising." Media Works
Online Marketing. Media Work, 2011. Web. 7 Dec 2011.
<http://www.mediaworks.co.uk/blog/decline-old-media-and-its-effect-
advertising>.
6. Video url: http://www.youtube.com/watch?v=x0EnhXn5boM