Analytics is a key enabler for life sciences and healthcare organizations to create better outcomes for patients, customers and other stakeholders across the entire healthcare ecosystem. While almost two-thirds of organizations across the healthcare ecosystem have analytics strategies in place, our research shows that only a fifth are driving analytics adoption across the enterprise. The key barriers are a lack of data management capabilities and skilled analysts, as well as poor organizational change management. To develop and translate insights into actions that enhance outcomes, organizations will need to collaborate across an expanding ecosystem.

1. Analytics across the ecosystem
A prescription for optimizing healthcare outcomes
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2. Benefits from using analytics
Healthcare organizations need to capture, share, integrate and
analyze data across ALL the ecosystem stakeholders for benefits
such as…
Life Sciences
Patient
• Improved outcomes
• Personalized healthcare
•
•
•
•
Select better drug candidates
Select the right people for clinical trials
Ensure patients adhere to treatment regime
Develop drugs faster, cheaper keeping within quality
standards
• Use micro-segmentation to prioritize sales &
marketing to practitioners more accurately
• Verify/refine clinical trial results using real world
evidence
Payers
Providers
• Improve effectiveness and efficiencies for
regulatory reporting and compliance
• Increase operational efficiencies
• Focus on cost of care
• Improve overall effectiveness of utilization
management to improve outcomes
• Reduce readmissions
• Streamline regulatory compliance
• Improve clinical outcomes through personalized
knowledge-based and data-driven analytics
Source: IDC interview with Cynthia Burghard, July 24th 2012; IBM Institute for Business Value „Trusting the science that drives you business‟; IBM Institute for Business Value Analysis
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© 2013 IBM Corporation

3. Current situation of analytics in organizations
To undersand what organizations are doing today with analytics, we
conducted a global survey focusing on ...
Analytics across the Healthcare Ecosystem
Strategy
&
Governance
Data
&
Processes
People
&
Organization
Enabling analytics across the integrated healthcare ecosystem
Source: Institute for Business Value Analysis. Total survey respondents n=555 (Healthcare providers n=228; Healthcare payers n=139; Life sciences n= 188.
Countries surveyed across North America, Europe, India Japan, China, Singapore and Mexico
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© 2013 IBM Corporation

4. Current situation of analytics in organizations > Analytics strategy
One of the key findings from the survey was that two thirds of
organizations consider analytics as a high priority and have an
analytics strategy or road map in place
As well as defining enabling strategies internally, organizations need
to create analytics strategies for future collaborative partnerships
across the healthcare ecosystem
Source: IBM Institute for Business Value, “Analytics across the Ecosystem” n=555
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5. Current situation of analytics in organizations > Analytics maturity
Today two-thirds of organizations still define analytics based on
traditional uses such as standard business reporting
.
Source: IBM Institute for Business Value, “Analytics across the Ecosystem” n=554
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6. Implementation and adoption of analytic projects > Metrics
When we looked at how organizations were measuring the success
of their analytic projects, 62% said they use increased revenue but
other equally vital metrics lagged behind
Source: IBM Institute for Business Value, “Analytics across the Ecosystem” n=555
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7. Current situation of analytics in organizations > Tracking technology
We heard that many organizations are unable to track end-to-end
delivery of a product or service
Source: IBM Institute for Business Value, “Analytics across the Ecosystem” Life Sciences n=190; Healthcare Provider n= 240; Healthcare Payer n=136
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© 2013 IBM Corporation

8. Current situation of analytics in organizations > Process integration
In addition, most organizations said that they struggle with integrating
analytics results into their business processes
74%
33%
of organizations
indicated that they have
had limited success at
integrating analytics
capabilities and results
of organizations did not consider
incorporating analytics insights
into the business process on an
ongoing basis as a driver for
enterprise wide adoption
Source: IBM Institute for Business Value, “Analytics across the Ecosystem” Life Sciences n = 190; Healthcare Provider n= 240; Healthcare Payer n= 136
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9. Current situation of analytics in organizations > People
Organizations also said they were having issues recruiting staff with
the right balance of skills required for implement the results of
analytics projects back into the business
Source: IBM Institute for Business Value, “Analytics across the Ecosystem” Life Sciences n = 190; Healthcare Provider n= 240; Healthcare Payer n= 136
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© 2013 IBM Corporation

10. Framework for maximising competitive advantage from analytics
In conclusion, healthcare organizations need to consider how they
optimize the use of analytics internally and across the healthcare
ecosystem to ultimately improve outcomes for the patient.
Source: IBM Institute for Business Value Analysis
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© 2013 IBM Corporation

11. For more information
To download the study, please visit http://ibm.co/GQ7fVK
Join the conversation
On Twitter: @ibmhealthcare
Heather Fraser
Study Co-Author
Heather Fraser is a pharmacist with over 25 years
of industry experience in pharmaceutical
R&D, consultancy and community pharmacy. She
leads the Healthcare and Life Sciences team at the
IBM Institute for Business Value, where she has
published extensively on the future of the
healthcare and life sciences industry. She has also
developed a set of viewpoints based on interviews
with Life Sciences and Healthcare CxOs. Heather
holds an MBA from Warwich Business School.
She can be contacted at hfraser@uk.ibm.com
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On LinkedIn: Smarter Healthcare Group
On Google Plus: IBM Healthcare
On Blog: Insights on Business/ Healthcare
For queries:
Dr Sumeet Kad (sumeet.kad@in.ibm.com)
© 2013 IBM Corporation

12. ibm.com/healthcare
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4 March 2014
IBM Confidential
© 2013 IBM Corporation