Content. It's a hot word at the moment. Add marketing to the end of it and you have a buzzword. Those of us who have been around the marketing space a while know it's the core of any marketing strategy. Content fuels digital marketing channels. Content that is valuable, educational, entertaining or triggers an emotional response creates engagement. Creating quality content that is focused and targeted is key. A colleague and I were recently invited to speak about content at a Social Media Breakfast event and how it relates to social media. The short answer is content is social and vice versa. Without content, there is no real social media strategy. In the following presentation we will walk you through three very important content phases which will help you develop your content strategy.