How do you write engaging content so you can start a conversation with readers? How do you boost your authority so people trust your advice? How do you tempt people to join your email list? So you earn an opportunity to sell to them? This SlideShare presentation includes examples of popular posts and tips on boosting your email subscribers, so you can win more business.

1. 7
Tips toTurn
Blog Readers into
BUSINESS

2. Henneke Duistermaat
Author and business blogging coach
“the business blogger’s survival guide”
~ Sean Work, KISSmetrics
“I highly recommend it to anyone who’s
blogging to promote their company” ~ Jon Morrow, CEO, Boost Blog Traffic LLC

3. 1
Start a
conversation

4. 1
Start a
conversation
Nobody is interested in your sales messages.
Your blog is a conversation starter.

5. Address readers with the word you

6. Ask your reader questions
Read the full article on Unbounce:
A 38-Point Blog Optimization Checklist to Jumpstart Your Lead Generation

7. Who wants to contact a corporation? Write conversational content, and you’ll get more comments and more inquiries.
Further reading: How to Write Conversational Content
Click to Tweet

8. 2
Write lip-smackingly good headlines

9. 2
Write lip-smackingly good headlines
Arouse curiosity and be specific

10. Address a specific problem

11. Attract attention with power words

12. Promise a specific benefit
Read the full article on Copyblogger:
No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients

13. Good headlines boost clicks , shares, readers, and business.

14. 3
Write seductive opening paragraphs

15. 3
Write seductive opening paragraphs
Because you need to pull readers into your content

16. Empathize with your reader
Read the full article on Copyblogger:
37 Tips for Writing Emails that Get Opened, Read, and Clicked

17. Empathy gives readers the feeling your post is written to solve their problems. And that’s why they want to read it.
Further reading:
A 3-Step Formula for Captivating Your Audience With a Few Opening Lines

18. Inspire with your final paragraph
4

19. Inspire with your final paragraph
Inspire people to follow your advice. That’s how you become an authority.
4

20. Overcome an objection …

21. And use memorable sound bites…
Read the full article on Boost Blog Traffic:
18 Seductive Writing Tips That’ll Leave Your Readers Begging for More

22. Inspire readers to take action, and you’ll become seriously influential.
Further reading:
A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs
Click to Tweet

23. Use authority enhancers
5

24. Use authority enhancers
Because they boost your credibility
5

25. Use a famous brand for a detailed case study

26. Back your arguments with specific examples

27. Use stats to add substance

28. Use quotes or references to show you know your field
Read the full article on KISSmetrics:
How to Write Seductive Web Copy Like Apple

29. 6
Stop selling.
Be helpful.

30. 6
Stop selling.
Be helpful.
Think about your readers …

31. What problems are your readers struggling with?
And how can you help?

32. E.g. help generate leads …
Click here to read the article on Copyblogger

33. Or help avoid mistakes …
Click here to read the article on Unbounce

34. Become an outstanding problem-solver. And you’ll win business.
Click to Tweet

35. Entice readers to join your email list
7

36. Entice readers to join your email list
Because that’s
how you build relationships,
and earn an opportunity to sell.
7

37. Use sign-up forms I
Plugmatter
Mini Feature Box

38. Use sign-up forms II
Elevatr
end of post form

39. Use sign-up forms III
Elevatr
sidebar form

40. Use sign-up forms IV
LeadBox

41. Have a desirable opt-in bonus I
eBook

42. Have a desirable opt-in bonus II
Content-specific LeadMagnet

43. Looking for
more tips?
So you can win
more business?
© 2014 by Henneke Duistermaat

44. Get your FREE
Snackable Writing
Course
for Busy People
© 2014 by Henneke Duistermaat

45. Get your FREE
Snackable Writing
Course
for Busy People
© 2014 by Henneke Duistermaat
highly desirable
opt-in bonus 

46. Get your FREE
Snackable Writing
Course
for Busy People
© 2014 by Henneke Duistermaat
Click to join
(it’s free!)