Executive presentation Henrik Øystein Wolff Helgesen 231115

1. Henrik Øystein Wolff Helgesen Business Executive Experience and qualifications

2. Content Who am I? 02 Introduction 01 Skills and qualifications 03 Highlights 04 References 06 Motivation 05 07 What do I bring

4. Personal characteristics 4 Extrovert Open with great social network Diplomatic Adaptable to cultures, situations and people Fortitude Emotionally robust Responsible High ability to influence events and results. Aware of own responsibility Tolerant Fundamentally positive in assessment of people, cultures and situations

5. Personal characteristics Team Wheel 5 15 % 19 % 16 % 19 % 13 % 18 % Organizer Analyzer Governing Supportive Creative Initiating Copyright: People Test Systems AS

6. Skills and qualiﬁcations 6 • Sales and contracts execution • Results oriented • Entrepreneur • Analytical innovation • Marketing • Operations management

7. 7 • Sales and channel management • Channel development Building partnership • Deployment of sales strategies and implementation • Contract negotiations • International negotiations • Customer relationships • Goal oriented • Direct sales B2B • Consumer sales • Skills and qualiﬁcations Sales and contracts execution

8. Skills and qualiﬁcations Sales and contracts execution 8 Mindset Understanding correlation between solutions and customer needs Understand The market, business model, key drivers and cultural influences Develop Strategic partnership with customers. Understanding local business practices Establish New revenue streams

9. Results oriented 9 • Understands correlation between the drivers in the industry and business • Clear and comprehensive targets everyone can relate to, and implement into sales process • Avoid problem escalation, enabling resources for development • Optimization of the result according to potential • Appropriate decisions in relation to targets and lead forward to desirable result Skills and qualiﬁcations

10. Entrepreneur 10 • Established businesses both local and international • Developed business operations in sales and development of products and services • Obtained venture capital • Monitored and controlled business activity • Developed strategy for organization, services and content • Developed strategy for sustained growth and profitability Skills and qualiﬁcations

11. Analytical innovation 11 • Introduced new effective distribution channels within established industry • Successfully been in the forefront of the digital revolution • Constantly looking for new ideas and opportunities • Analytical development based on numbers, trends, market and local adaptation • A measured approach to innovation: • Idea clarification • Idea development • Market introduction • Growth Skills and qualiﬁcations

12. Marketing 12 • PR - by putting relevant issues on the public agenda • Strong partnership and marketing activities with retail customers and partners. • Direct activities in large projects • Focus on perceived value • CRM activities • Use of efficient market platforms, particularly within digital, and social network arena • Local activities and presence Skills and qualiﬁcations

13. Activity process 13 Goals What will we achieve? Which KPI´s? Analyze Target reached? What was done correctly? What errors? Within KPI and cost target? What did we learn? What to be changed? What can we learn about people cooperation between company and its customers Planning When? Budget Project plan Conceptualize and develop Which instruments? Which platforms? Present all involved persons / departments / partners Revision Check list Carry out According to plan and check list

14. 14 • Senior executive positions leading organizations, for more than 25 years • Willingness to change organization and behavior to meet local and changing conditions • Adaptive towards marked and needs • Carried through ongoing restructure processes • CEO for more than 10 years • Diplomacy and operations Skills and qualiﬁcations Operations management

15. Leadership «Great things in business are never done by one person, they're done by a team of people." 15 William Arthur Ward Inspire People “The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.” Empower People "Leadership is the ability to guide others without force into a direction or decision that leaves them still feeling empowered and accomplished." Lisa Cash Hanson Lead Change “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin Shared Vision"Leadership is having a vision, sharing that vision and inspiring others to support your vision while creating their own." Mindy Gibbins-Klein Leadership

16. Highlights IT - Retail Packard Bell Stockholm Kommune mediabank Country of the year 1999 Homebase

17. Motivation Aspirational companies, have aspirational goals with aspirational offers 17 Goals Role Results Challenger ChangeSize

18. What do I bring? With my experiences from extremely competitive and innovative industries, I seek all the time for change and new opportunities 18 Industry knowledge Through 25 years as a challenger in the distributor and service market, in IT, Telecom & Entertainment, Video production, Broadcast Interest in technology My interest in technology, has always been to see the opportunities created by new technologies, both user- and business-related Business models At any time to challenge existing models to see if these can be done better, easier and more profitably Customer focus Diplomacy in deciding what customers want, and understanding changes that affect the business and provide new opportunities Energetic I am engaged and energetic. I seek to influence my surroundings. I´m engaged and passionate about what I do Possibilities I like working for a company that wants expand its horizons.

19. Recommendations A selection of recommendations 19 « Helgesen was sales manager at Commodore Computers Norway AS when I was CEO of Datatec Office and Data AS. We were at the time, one of the largest IBM and Commodore dealers in Bergen and delivered computer equipment and services to corporate customers in and around Bergen. We worked closely with Øystein for several years and had our biggest growth with Commodore during this period. This is not least the cooperation with Øystein got a good understanding of what were our key business drivers and how our business worked. Commodore was at that time mainly aimed at consumer sales, but Øystein ensured that we as a business to business dealer received the support and follow up, which was necessary for us to deliver these PCs according to the high quality and standards we were known for. Øystein was an active discussion partner, an excellent salesman and not least pleasant person with high ethical standards, which made our work together both prosperous and profitable.» Edgar Tjelle Daglig Leder i Fagdata Bergen AS «I met Oystein , when I was in Packard Bell . I was at the head of the european Product marketing , pricing and business development . Oysten was at the head Of our scandinavian subsidiary . during those years we have made together the best ever revenue at Packard Bell going through the 1 billion US $ revenue barrier . Oystein is a leader , With strong sales and marketing skills, with a high sense of strategy» Jean Michel Luquot Directeur Général Europe / EMEA chez Altierre Jamie Muir IT and Business Consultant «A business executive is a complex being. It requires a range of skills and knowledge. Knowledge is required of product, the market and competition. The skills needed are more subtle and harder to define but no less important. The ability to listen, to motivate, to counsel, to lead, to educate are all needed to be a truly good and effective leader. Blending knowledge and skills defines a professional business executive. As a direct report to me for a number of years I am confident in saying that Oystein Helgesen meets this standard.» Dag Rønsen CTO at TheMoon «I have had the pleasure to work with Øystein in Homebase AS and several other business ventures prior to this. Øystein is a highly energetic and focused business developer. There are several crucial skil sets necessary to take a Great idea to a Commercial success. Market analysis, market positioning, Hands-on sales & marketing and excellent people skills. All highly present with Øystein. All these came together in Homebase, and was crucial to our success. In addition he is not one to give up when the going gets tough, and the going always gets tough. He is a valuable asset to any venture involved in product and market development. And he is also a very very nice guy :-)» «I have had the pleasure of working with Øystein in two companies, Packard Bell NEC and Homebase. I know Øystein to be an enthusiastic and goal oriented manager. He is a salesperson to the bone and can sell sand in the desert! Øystein has an unique ability to see the strengths and abilities of others and challenge them to to reach new goals. Øystein is a sosial person with a great sense of humor» Camilla H. H Gulsett Communications Advisor and Marketing Manager

20. ReferencesSee our work over the years Jamie Muir Vice President and General Manager for Packard Bell UK, Middle East and Nordic Countries. Erik Dahl Chairman of the Board in Homebase aLer GET takeover, and CFO in GET. We planned and carried through a cost eﬃciency plan to reduce cost in Homebase Roger Müller Head of Media and MarkePng in Swiss Football league. Together we planned and carried through the implementaPon of Medibank to all the clubs in Super League and Challenge league Gunlaug Egeland CEO Varanger KraL Utvikling. Homebase was the main partner and supplier of IPTV in Varanger ByneU. Together we developed markePng strategies and acPviPes to increase volume and ARPU Eldar Patrick Soﬁenlund Sales director in Homebase. Eldar and I worked close together during my Pme as partner and business developer, and CEO of homebase.

21. Thank you facebook.com/Henrik Øystein Wolﬀ Helgesen+47 9014 1516 @ henrik.oystein.helgesen@gmail.comHenrik Øystein Wolﬀ Helgesen

Executive presentation Henrik Øystein Wolff Helgesen 231115

Executive presentation Henrik Øystein Wolff Helgesen 231115

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