Retail continues to grow and evolve. The Hershey Company's retail experts provide predictions on 2017 and three trends they see emerging.

1. PREDICTING
2017 RETAIL TRENDS

2. MEETOUR
EXPERTS
BRIAN
KAVANAGH
Senior Director of
Retail Evolution
THE HERSHEY COMPANY
LINA
YANG
Director of
The Hershey Lab
THE HERSHEY COMPANY

3. THECOMMONTHEME
FOR RETAIL IN 2017
FRICTIONLESS
SHOPPING
WILL BE IMPERATIVE
TO SHOPPERS

4. MEAL
INSPIRATION
CONSUMERS WILL
SHOP FOR MEALS
instead of purchasing
ingredients to make
a meal
TREND1

5. MEAL
INSPIRATION
I expect to see more grocery
stores getting away from the
drudgery of ingredient
shopping, and, instead,
presenting shopping as meal
inspiration, either through
cooking demonstrations or by
offering their own meal kits
for consumers to grab and go.
– BRIAN KAVANAGH
TREND1
“
“

6. CONSUMERS WILL
SHOP ONLINE
and pick up their
order in store
TREND2
CLICK AND
COLLECT

7. TREND2
CLICK AND
COLLECT
Click and collect grew
exponentially fast in
2016, and I think it’s
going to be prevalent
throughout the
marketplace in 2017.
– BRIAN KAVANAGH
“
“

8. EVERYDAY
CONVERSATIONS
TREND3
CONVERSATIONAL
COMMERCE
Brands are
becoming a part of
NEED A PIZZA?
NO NEED TO CALL YOUR LOCAL DOMINO’S PIZZA
YOU CAN ORDER THROUGH FACEBOOK MESSENGER

9. TREND3
CONVERSATIONAL
COMMERCE
Conversational
Commerce is a way
that brands can
seamlessly enter
into consumers’
conversations.
– LINA YANG
“
“

10. PREDICTING
2017 RETAIL
TRENDS
CONNECT
WITH OUR
EXPERTS
BRIAN
KAVANAGH
Senior Director of Retail
Evolution, The Hershey
Company
LINA
YANG
Director of The Hershey
Lab, The Hershey
Company
LinkedIn
Email
LinkedIn
Email