Learn more at: https://www.hibox.co/blog/marketing-trends/ The digital marketing space is changing far too quickly for any one team to keep on top of. You’d have to cover every corner of the internet to keep up on all the trendy ways companies and startups are targeting and pulling in new customers. Luckily, the Hibox marketing team has done a little research, and we’ve identified some of the hottest marketing trends any company can put to use (including ours!) Sources: https://www.hibox.co/blog/productivity-game-plan-7-vital-steps-to-reaching-your-goals-91a01d374a00/ https://www.hibox.co/blog/the-millienials/

1. 5 TOP
UPCOMING MARKETING TRENDS
YOUR TEAM SHOULD KNOW ABOUT

2. • The digital marketing space is changing far too quickly for any one
team to keep on top of
• You’d have to cover every corner of the internet to keep up on all the
trendy ways companies and startups are targeting and pulling in new
customers
• Luckily, the Hibox marketing team has done a little research, and
we’ve identified some of the hottest marketing trends any company
can put to use (including ours!)
à FIND OUT NOW!

3. #1
LIVE VIDEO STREAMING VIA
SOCIAL MEDIA

4. • Thanks to the takeover of mobile, everything is live and on the go
• Sports, news, and our own personal lives are broadcasted with the
touch of a button
• Now, so is advertising. And it can be incredibly effective if done
right
• “Live” video streaming on platforms such as Facebook means that
your audience feels immediately connected

5. • Additionally, there’s an exclusivity and scarcity to it that draws
and keeps viewers longer than adspace
• If you can use a platform like Facebook Live to bring your target
audience content that’s interesting and informative, you’ll have
their attention much longer than a pay-per-click ad
• At Hibox, we’re about to do our first webinar

6. #2
CHATTING DIRECTLY WITH
POTENTIAL CUSTOMERS

7. • With other platforms like Facebook messenger opening up to
private companies, having discussions with your customer base is
easier than ever
• The benefit of having a company chat or chat bot ready to talk to
your potential customers is that any questions they may have (that
are preventing them from following your CTA), you’re “there” to
answer right away
• Plus, you can gather information on what your customers actually
want
• It’s soon to move from a marketing trend to necessity

8. #3
INTERACTIVE CONTENT

9. • More and more companies are learning to capture their target
audience’s attention with interactive content
• Cosmo and Buzzfeed have done a brilliant job of creating popular
and frequently shared interactive quizzes
• But interactive content isn’t just for gossip and clickbait sites
• Use interactive content to provide valuable information to your
audience to build credibility

10. #4
SOCIAL BUYING

11. • Some of the most followed and shared social accounts are those of
large corporations that have carefully curated their content to
capture the attention of their target audience around the world,
and get them to their site
• Now that last step isn’t even necessary, as many social media
platforms like Pinterest and Instagram have introduced a “click to
buy”, so that customers can purchase your product as soon as they’ve
found you
• Now obviously, this makes perfect sense for consumer goods like
fashion and homeware, but it will be interesting to see how B2B and
tech uses this trend

12. #5
EXPIRING CONTENT

13. • As you probably know from their insane IPO this year, Snapchat is
addicting for one reason only: expiring content
• There’s something hugely intriguing about visual content that you’ll
miss out on if you’re not in time
• It plays brilliantly on the millennial FOMO (fear of missing out)
disposition

14. • People love “top 10” lists and “tips” on platforms like Snapchat
• If you can provide interesting and useful content to your target
audience, no matter what age and industry – and then make it
disappear – you’ll have your customers cyberstalking you and then
telling their friends to do the same
• It’s an interesting turning of the tables thanks to this new trend

15. LEARN MORE AT OUR BLOG!
https://www.hibox.co/blog/marketing-trends/