3. growth
/grōTH/
noun
1. an iterative, repeatable, data-driven process focused on building great products
that add real value to users
growth
Growth is a process
7. The Growth process begins, ends, and is fueled by data
Understand
Identify
Experiment
8.
9. Turn user insights seamlessly into growth actions
Turn user
insights into
marketing
actions
and product
changes
Understand marketing
campaign
performance
Understand how users
behave in your app
Marketing Analytics Product Analytics
13. Machine learning is increasing Marketing’s impact on growth
Action
Install, In-app events,
Google Play Data
Attributes
Device, time of day,
location, search queries,
apps installed
Context
Data1 Machine Learning2 Distribution3
Reach users with the right
channel at the right time
14. Approach growth as a “game of inches”
The process begins and ends with data
Think retention before acquisition