detailed analysis of csr activities of Coca-Cola India

1. AUDIT AND CORPORATE
GOVERNANCE
MADE BY: HIMANSHU SINGH (192296
ISHANT LAMBA (192293)

2. CORPORATE SOCIAL RESPONSIBILITY
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“Corporate Social Responsibility”
means and includes:
Where a companies integrate
social and other useful concerns
in their business operations for
the betterment of their
stakeholders & society in general
in a voluntary way
Projects & program relating to
activities mentioned in Schedule
VII of companies act 2013 or
activities undertaken by Board of
Directors as per CSR policy or
recommended by CSR
committee

3. REASON FOR SELECTING
COCA-COLA
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There are two reasons for selecting this
company for their CSR efforts :
Coca-Cola has a market capitalization
of $244.88 billion and has 60% market
share in corbonated soft drinks , so
with market leadership there is a huge
expectation in terms of their efforts
toward CSR activities
While doing my research for the
companies I observed that Coca-Cola
has increased its CSR spendings from
64cr in 2016 to 100cr in 2020 due to
health awareness & negative effects
of carbonated drinks on body in recent
years

4. CSR PROJECTS OF COCA-COLA INDIA
A.
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1. ENVIRONMENT SUSTAINABILITY ( Schedule VII)
WATER STEWARDSHIP PROGRAMME (2016-17)
Initiative: Started the Anandana Project by Coca-Cola foundation with
the objective of sustainable availability of water for the businesses and
communities with the help of 4R strategy i.e Reduce, Reuse, Recycle and
Replenish.
Impact :
Replenishment of groundwater & infrastructure needs in Dhanora village, Dholpur
district, Rajasthan in association with eco needs foundation with a cost of 50.6
lakhs benefitting around 2000 community members
Implementation of water conservation projects & devlopment support centers in
Dewas district of MP & 3 district of rajasthan at a cost of Rs178.28lakhs and
119.25 lakhs benefitting 12000 peoples

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Since 2009 it has created 13.3 billion water replenishment potential across 600
villages benefitting 800000 community members and successfully executed projects
worth more than inr 660 million
Under the water Stewardship programme coca-cola has reduced its water use ratio
from 3.38l in 2008 to 1.74l in 2019 per bottle

6. B.
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Initiative : Started the Sukhrali Lake Rejuvenation project and protection of flaura
& fauna in Aravali biodiversity park in Gurgaon with the objective of preservation
and ownership of biodiversity engaging with the local community
Impact :
The lake project revives the groundwater recharge potential benefitting 30000
residents of Sukhrali village with a total cost of 8.95 lakhs out of its total
budget of 14.89lakhs
Planted 130000 saplings in 2016 with collaboration of municipal corporation
in which 130 rare plants are back which was endangered in 2011 with a total
cost of approx. Rs 13.50lakh

7. Anandana has been also actively working on WASH initiatives to ensure that
communities and children have access to clean drinking water and facilities
in India with a total cost of 4.95 lakh for the year 2019-20

8. 2 . PROMOTION OF EDUCATION AND SOCIAL
BUSNIESS PROJECTS (SCHEDULE VII)
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A. SUPPORT MY SCHOOL (2017-18)
INITIATIVE: CCIPL in partnership with NDTV started “Support My School” (SMS)
programme in 2011 with an objective of providing basic amenties, better education and
sanitization in rural schools across the country. This project is also funded by several
individuals and corporates
IMPACT:
Nearly 197 schools have been revitalized in 2017 in more than 25 states in India
Total number of children positively impacted is 2,40,000 and a total of 142 school
renovated under this campaign with a total expenditure of Rs 72 lakh in 2017-18

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B. WASTE MANAGEMENT SYSTEM
Initiative: “ALAG KARO” in line with CCIPL focus on
recycling, segregation at source and better waste
management system launched this project in Jan 2017 in
Gurugram city in partnership with GIZ, Tetra Pak and
NGO Saahas with a total budget of 25 lakh for the year
2017-18
IMPACT:
9000 households in 60 selected RWAs segregate waste
at source
525 waste pickers are trained to handle segregated
waste in Gurugram city
Engaged with 50 schools on environmental
awareness& waste management
Engaged with 50 commercial establishment on waste
segregation and recycling
2 recommended policy on waste management given by
municipal corporation adopted by every residential

10. INITIATIVE : Started “Project Prithvi” which
aims for better waste handling mechanisms ,
economic upliftment of poor women and
ragpickers across the country in partnership
with UNDP, ICPE , Stree-Mukti Sangathana
and Mindtree with a total budget of 24lakh
for the year 2017-18
IMPACT:

12. 3. COMBATING DISEASES AND
ERADICATING HUNGER & POVERTY
(SCHDULE VII)
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A. COVID CRISIS (2019-20)
INITIATIVE: Coca-Cola India pledged Rs 100 crores towards Covid-19 response, with
the help of its implementation partner United way Mumbai it has provided N-95masks,
surgical caps & goggles, sanitizers dispensers , PPE kits, ICU beds, thermometers to
public hospitals which boosted the healthcare infrastructure in the country
IMPACT:
Inaugurated 60 public hospitals across Maharashtra, Delhi, Tamil Nadu, Punjab and
Haryana
Positively impacted over 60376 sanitization workers, 16000 police staffs, and 14000
community health workers
An estimated 10 lakh patients benefitted from the healthcare intervention and
medical support

13. B.FOOD SECURITY AND HYGIENE
(2019-20)
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INITIATIVE: By joining hands with CARE INDIA they started the “Parivartan project” in
which they intend to provide dry ration kits and hydrating beverages to migrant workers ,
daily wage workers, front -line warriors and train farmers and women with a total budget
of Rs50 lakh . Ration kits included many essentials like wheat flour, rice, cooking-oil,
pulses, sugar ,salt soap bars etc.
IMPACT:
Approx 1.8 lakh people benefitted through the three-month ration kits long programme
beginning June 2020 costing 8.5lakh in areas like DELHI NCR, Uttar Pradesh, Odisha,
Andhra Pradesh, Haryana, Bihar and West Bengal
Provided hydration beverages and rare medication to 11000 HIV patients costing
15lakh in areas like Delhi , Haryana, UP, MP, West Bengal , Maharashtra, Andhra
Pradesh and Odisha
Through their fund raiser campaign in partnership with Give India they distributed
food & hygiene essentials to support 18000 waste workers across the country
Aligning with global 5by20 initiative with focus on training of women entrepreneur it

14. C . FRUIT CIRCULAR ECONOMY
INITIATIVE: Started “Project Unnati” in 2011 with an objective of improvement in
farm level productivity in mango, lichi, grapes and apple by using demo farms for high
density fruit plantation which aim to benefit around 2,00,000 farmers across the
country by 2022 with a total budget of around $1.7 billion
Component
s of the
project
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IMPACT:
Under this project 80,000 acres of land is covered,46360 farmers trained which
resulted in 21% increase in their incomes and 52% rise in rural entrepreneurs (Agri
Tech Service Providers)

15.  Total expenditure for launching and funding this project for the year 2019-20 is Rs12,
92,5000 and areas impacted include Madhya Pradesh, Bihar, and Tamil Nadu
Feedback for Unnati
Apple

17. PROVISION FOR CSR SPENDING
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As per Companies Act 2013 eligible companies for CSR activities should fall in one of these:
2% of the average net profit of preceding three years, also net profit should be before tax
as per books of accounts and should not include profits arising from branches outside
India
Companies with net worth Rs500cr or more or Turnover Rs1000cr or more or Net profit of
Rs 5cr or more
Note: Before 22 Jan 2021, the provision was COMPLY or EXPLAIN, now after 22 Jan 2021
Non- compliance is penalized

18. AWARDS AND RECOGNITION

19. CONTRIBUTION IN THE PROJECT
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BY HIMANSHU
Water Stewardship
Waste Management system
Provision for CSR spending
Introduction, video and ppt preparation
BY ISHANT
Support my school programme
Fruit Circular Economy & Food Security
Award and Recognition
All the Information, images and graphs

20. BIBLIOGRAPHY
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https://www.hccb.in/en/blog/news-and-events/hindustan-
cocacola-beverages-wins-the-national-water-mission-award-for-
water-management-practices-at-its-factory-atmakuru-guntur-
district
www.CSR-Activities-Proposed-2017-18.com
www.thecsrjournal.in
www.coca-colaindia/about-us/awards.com
www.csrworld.in
www.slideshare.net.in
www.avinashchandra.com
https://thecsrjournal.in/cocacola-india-csr-corporate-social-
responsibility-activities-report/.in