2. SoV M2 Retaileri
SoV SNUxM2 PO SNU SKU
MAXI GROUP 31.80% 4 8 8
TEMPO GROUP 15.20% 3 8 10
RODA GROUP 11.20% 3 4 4
METRO 10.30% 3 6 9
4 10 10
DIS 6.30%
IDEA GROUP 6.00% 2 4 4
UNIVEREXPORT GROUP 3.80%
4 7 7
Druge trgovine 15.40%
30 51 52
3. SoV M2 PROIZVOĐAČA U KATEGORIJI
SoV SNU x M2 Evol. Feb 2013 vs Feb 2012
28.20%
CARNEX AD 16.3
YUHOR 24.20% 8.6
DROGA KOLINSKA DD 16.80% -3.5
NEOPLANTA AD 13.30% -22.7
Robne marke izvan selekcije 17.50%
1.4
4. SoV M2(SNU) ProizvoĎača po trgovinama
100%
90% 20.50% 16.60% 20.00%
23.70% 25.00%
80% 39.30% 43.40%
50.00% 16.60%
70% 20.00%
29.50%
60% 29.00%
50% 33.20% 17.80% 12.60%
Robne marke izvan selekcije 40% 11.80%
75.00%
CARNEX AD 30% 22.90%
60.00%
50.00% 50.00%
DROGA KOLINSKA DD 20% 42.90% 4.30%
35.50% 33.70%
YUHOR 10% 16.90%
NEOPLANTA AD 0%
5. SNU ProizvoĎača po trgovcima
1
2
2 1 1
3 18
1
3
2
2 1
2 1 8
Robne marke izvan selekcije 1
10
CARNEX AD 3
DROGA KOLINSKA DD 6
3 2 4 3
YUHOR
3
3
NEOPLANTA AD
12
6. feb.12
11% Brend vs Private Labels
feb.13
89% 5%
Privatna robna marka Nacionalna robna marka
95%
Privatna robna marka Nacionalna robna marka
