Why content management is at the heart of the agile digital business revolution. Digital transformation is not about simply maintaining a digital presence for your company; it is an unavoidable business mandate for any enterprise that is not currently offering its customers the same level of personal, in-depth service online as it does face-to-face. It is not only customers that no longer have patience for poor digital experiences. It is entire industries, who are seeing digital force shifts in their business models, calling for new ways of working and entirely new approaches to communication. At the heart of this transformation lies a deceptively simple task: the management (i.e. creation, contextualized delivery, repurposing and organisation) of content. In this webinar, Robert Rose, Chief Strategy Officer at the Content Marketing Institute will discuss why content is the driver of robust digital experiences, and why finding a content solution is imperative for businesses facing the challenge digital transformation. Hippo's Director of Product Management, Mark Peerdeman, will then discuss some practical examples of how Hippo onDemand, which offers content management services in a revolutionary take on the cloud platform, offers businesses the agile, scalable content management engine that supports the digital transformation process from day zero. Sign up for Hippo.Connect Boston to hear more from Robert and Mark: http://www.onehippo.com/connect/boston Q&A Answers can be found here: https://www.onehippo.com/en/resources/blogs/2016/7/the-secrets-to-digital-transformation-follow-up.html

1. The Secrets of Digital
Transformation
We’ll be with you at the top of the hour.
Get in touch via @oneHippo

2. This webinar is brought to you by

3. Gartner MQ
2012
Quick Facts
10Customers
Top
Offices in Amsterdam, The
Netherlands (HQ),
Oldenburg (Germany) and
Boston (USA)
Bootstrapped growth
Hippo is on a mission to make the digital experience more personable for every visitor. We’re redefining the
CMS space by engineering the world’s most advanced content performance platform, designed to help
businesses understand their visitors – whether they are known or anonymous – and deliver the content they
value at speed, in any context and on any device.
Hippo in Brief
Relevant
Experiences
Channel
Control
Agile
Enterprise
Stack
Open
Integration
Content
Performance

4. Housekeeping
➢ One hour
➢ Two presenters
➢ Recording available afterwards
➢ Please leave a rating from 1 - 5
➢ Q&A after presentation

5. Robert Rose
Senior Contributing Analyst with
Digital Clarity Group
Mark Peerdeman
Director of Product
Management at Hippo
Today's presenters

6. @Robert_Rose

8. @Robert_Rose

9. “Most CEO’s see the value of
appointing an e-business czar – a
senior executive whose full-time job
it is to create and oversee the
execution of the enterprise e-
business strategy. The czar is a
transient figure, typically lasting no
more than 24 months. That’s
because the czar’s job is work
himself or herself out of a job by
institutionalizing e-business
throughout the enterprise.”
Infoworld, January - 2001
Barb Gomolski
Research Director, Gartner
@Robert_Rose

10. “when any new form comes into the
foreground of things, we naturally look at it
through the old stereos… We’re just trying to fit
the old things into the new form, instead of
asking what is the new form going to do to all
the assumptions we had before.”
@Robert_Rose

11. E-BOOKS WHITE PAPERS WEB PAGES
BELOW THE FOLD WEB VISITORS PAGEVIEW
SHOPPING CARTLANDING PAGE
@Robert_Rose

12. It’s not just the output of
content across digital channels
that’s important.
We have to change the
approach of how we actually
differentiate the entire
customer experience.
@Robert_Rose

13. “improving customer
experience and
differentiation are the
top strategic
priorities”.
- Accenture
WHAT DOES A DIGITAL
TRANSFORMATION
LOOK LIKE?
@Robert_Rose

14. Q1 – Have we siloed Digital?
@Robert_Rose

15. Q2 - Are we Orienting Or Transforming?
@Robert_Rose

16. “yay, we get to go through transformational change”
- No Marketing Leader Ever
Q3 – Are we half way in?
@Robert_Rose

17. The need for speed, and agility, and stability, and
scalability, and durability and dependability and
measurability and yeah this is going to be hard…
@Robert_Rose

18. Provide flexible, but grounded
models of data management.
@Robert_Rose

19. How a focus on none, meets the ability to
have massive scale across any interface.
@Robert_Rose

20. Design for both listening
and talking
simultaneously.
@Robert_Rose

21. Deliver content in deep
context and in real-time
@Robert_Rose

22. Provide for new models of smaller data and
meaningful measurement
@Robert_Rose

23. The business case isn’t to try and
convince people that we should do
something new. It’s to convince people
we should STOP doing something old.
@Robert_Rose

24. “Leaders across the business must learn
about and stay abreast of digital trends.
They must know why it’s important and
how to use it. The payoff for such effort is
compelling: Digital Leaders are expanding
into more new markets, growing faster,
and increasing their profit margins over
their competitors.”
- Harvard Business Review
@Robert_Rose

25. THANK YOU!
@Robert_Rose

26. Hippo 11 and your
Digital Transformation
26
dr. ir. Mark Peerdeman
@m43k

27. 27
DIGITAL
TRANSFORMATION
is the changes
associated with
the application of
digital technology
in all aspects of
human society.

28. 28
THE INDUSTRIAL REVOLUTION
IS THE ONLY COMPARABLE TIME
THE DIGITAL REVOLUTION
MOVES EVEN FASTER

29. 1
.
2
.
3
.
4
.
5
.

35. 35

37. 37
THE OLD ‘MARKETING SUITES’ HIPPO

38. 38
Awarene
ss
Conside
r
Purchas
e
Use Support Advocac
y
Feel it

39. 39
Don’t wait any longer. The
time is now. Go do it.
Get Ready
Corporate Websites
Customer
Self-Service
Country Sites
Marketing Control: Consistent
Message, Branding and Experience
Without any dependency on IT, business users control content, design and
experience across every channel. Hippo’s unique way of managing content
separately from how you show it, where and to whom reduces operational
overhead for your digital experience team. The result: Faster time to
market, optimal consistency and the ideal base for targeting,
personalizaton and continuous optimization with Hippo’s actionable
insights.
Don’t wait any longer. The
time is now. Go do it.
Get Ready
Maak je klaar 准备 Auf die Plätze...

40. The Headless Hazard
40

41. Hippo’s Hybrid Content
Platform
41

42. Hybrid Content Architecture
42
Hybrid Content Architecture for
Ubiquitous Channel
Experiences
Hippo is the only hybrid content management platform
supporting traditional digital experience delivery as well as
new “headless” scenarios over open REST APIs, catering for
content delivery to any channel, whether traditional, new, or
not-yet-existing.

43. 43

44. 44

45. Digital Marketing Performance
45
Anonymous
Understand
situation, channel
and context
Engaged
Behaviour, topic
interest and content
type preference
Known
Enrich with buying
history, CRM and
backend data

46. Content Performance
46

47. Continuous development and deployment
47
CLOUD AGILITY
Digital experience in
the cloud
Deploy, run, monitor
and manage Hippo in
the cloud via API or
App.

48. What fish are you?
48

49. 49
Stay in touch
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America
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Boston, MA 02110
USA
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Oosteinde 11
1017 WT Amsterdam
The Netherlands
Call us
+31 20 522 44 66
+44 20 35 14 99 60
+49 69 80 88 40 67
+1 877 414 47 76
Website /
Email
www.onehippo.com
sales@onehippo.co
m

50. Questions
Find out more about Hippo CMS:
@OneHippo
www.onehippo.com