3. WHO WE ARE
We are:
Experienced in providing marketing communications
solutions to clients nationwide (for more than 9 years)
Strategic planners and providers of tailored quality services
Goal oriented, reliable and dedicated
Strong team of highly experienced and professional people
working in diverse industries
Active in both economic hubs: Hanoi and HCMC
4. LEADERSHIP
TEAM
DO HOAI ANH
PHAM THANH HOA
LE THUY
Founder
Managing Director
Associate Account Director
Associate Account Director
Hoai Anh has had a 15-year career in public
relations. A former Vietnam Investment
Review
journalist
and
corporate
communications manager for Ford Motor
Company and British American Tobacco,
Hoai Anh holds a Diploma in Business
Management from Henley Management
College, UK, and a B.A from the Hanoi
University for Foreign Studies
Hoa has 10 years experience in the PR
business. She is a former reporter of Hanoi
Radio & Television (HTV) and Public
Relations Executive of Vietnam Overseas
Business Club. An accomplished PR
tactician, Hoa has contributed to the
success of a large number of PR campaigns
for major corporate clients, such as
Microsoft,
Vietnamobile,
Huawei,
Ericsson, Citibank, TNT Express, MTS
Group, Abbott, ACCA, ACE Life, among
others
Thuy has six years marketing communications
experience. Her client service covers wellknown enterprises such as Unilever, Adidas,
Isuzu Vietnam, Martell Pernod Ricard, MJ
Group etc. With an MBA from the University of
Wales, and ample knowledge of IMC practice in
Vietnam, Thuy has helped her clients to
develop and implement effective PR and Digital
Marketing campaigns to build emotional
connections between brands and target
audiences.
5. PIONEER
TEAM
DAVE LEMKE
NGUYEN HUYEN TRANG
PHAN THANH BINH
Account Manager
Editor
Account Manager
Experienced and skilled PR/marketing and
customer service management. Trang has
handled successfully many public relations and
below-the-line marketing programs for both
international and local organizations such as
HSBC, IBM, Toyota, Lien Viet Bank, FPT. Notable
campaigns include Toyota Go Green, IBM Tech
Expo, HSBC Year End Party, FPT & SAP Asia Pacific
& Japan Quarter Business Review (QBR). Trang
gained a Bachelor’s Degree in Foreign Economics
from Hanoi Foreign Trade University and is
following an CFVG MBA English,
With more than 13 years experience as a
journalist and communications professional,
Binh has a wealth of talent, a contact book of
more than 250 news reporters nation-wide,
and an in-depth knowledge of the local media
landscape. This has enabled her to successfully
manage communication campaigns for
prominent corporations such as VNPT, Tinhvan
Group, Mobifone and FFI Vietnam Program.
Dave Lemke graduated, with honors, from
Carleton University in Ottawa, Canada, with a
degree in English Literature. Besides his 4 years
editing TV and film scripts at VTV4, Dave has
been contracted as a language editor by PVEP,
PetroVietnam, TH True Milk, VIN Group etc.
7. OUR
APPROACH
TO PR
Centred on
stakeholders
Proactive in building
a national network
with the mass media
Help companies
and products reach
customers on an
emotional level
Enhance value of
clients’ brands and
relationships with
key stakeholders
Ensure credibility
and reputation
remain foundation
of corporate
success
Communications are all about building a long-term relationship
with company stakeholders
11. CASE STUDY
Abbott Nutrition’s acquisition
of 3A Nutrition
Background
In August 2012, after 18 years of trusted partnership, Abbott Nutrition decided
to acquire 3A Nutrition, its exclusive distributor in Vietnam. This process was
strategically planned and communicated to AN’s stakeholders in Vietnam.
Strategic consultancy
Position the acquisition as a mutual agreement/partnership between Abbott
Nutrition & 3A
This is the right time for the acquisition to take place
+ For Abbott: Emerging market presence; Vietnam a key market.
+ For 3A: Opportunity to take the business to the next level
Deliverables
Exclusive interviews with top executives of Abbott Nutrition
International and 3A
In-depth feature articles by leading economic and business
media
Follow-up news reports after the acquisition
12. CASE STUDY
Corporate brand building
The challenge
When ACCA first established its presence in
Vietnam in 2003, ACCA brand name was little
known.
Strategic consultancy
To position ACCA as a strategic partner of
Vietnam’s Accounting and Audit Industry
Deliverables
An ACCA degree is now regarded as a “musthave” qualification for auditors and accounting
professionals. ACCA has become closely
associated with the development of Vietnam’s
accounting industry
13. CASE STUDY
The Issue
Strategic Solutions
MICROSOFT - Fighting software piracy
Ever since Microsoft established its presence in Vietnam in 1997, software piracy has been
identified as the biggest industry and market challenge to growth. Starting in 2004, Microsoft
began to work more proactively with the VN Government to increase awareness of software
piracy & lower the software piracy rate – the highest in the world at 92 %
• Strategic media relations campaigns aimed at policy-makers, IPR law
enforcement authorities, IT channels and end-users
• Garner support from Government, policy-makers & IT professionals
Deliverables
• Leveraged media coverage on numerous inspections by software copyright enforcement
authorities ; indirectly contributed to building a more effective legal framework
• More effective piracy enforcement and awareness lead to a much more successful business
14. CASE STUDY
Corporate brand building
The challenge
•
•
•
•
New network that was working hard to earn the trust of its target: young consumers
Market dominated by Vinaphone, Mobifone and Viettel
Negative impression from the HT Mobile era
Goal to position V// as dynamic, young, creative and customer-focused
Strategic consultancy
• Improve the relationship of V// with media: Media Day, Thank You Parties, New Year
• Build V// Brand as dynamic, young, creative and customer-oriented with integrated
marketing solutions (traditional PR, Digital, Activation)
• Manage negative articles on V//, engage media in affecting policy change
Deliverables
• V// is now the 4th largest mobile operator
• Closed the gap between V// and the 3 giants in consumers and media perception
• Strengthened the position of V// as the best on-net mobile operator
15. CASE STUDY
Background
The challenge
Objectives
Corporate Brand Building
GreenFeed (GF) is ranked fourth among animal feed companies in Vietnam. Starting its
operation in 2003, GF has expanded to 5 branches in Vietnam & Cambodia.
GF had no strategic communications plan to support their business objectives. The
company brand name was barely known in the public arena.
• To increase awareness of the GreenFeed brand among key stakeholders, ranging from
investors and business partners to farmers, the public, media and employees.
• To raise GreenFeed’s position in the animal feed market
Strategic Solutions
Putting CSR at the center of
brand building and using
PR as the primary tool
External
communications
+
CSR Program
+
Internal
Internal
communications
Communicati
ons
16. CASE STUDY
Tactics
Corporate Brand Building
Initiating and implementing CSR program
“Funding needy farmers to help their children go to school”
In partnership with Tuoi Tre newspaper
•
Event: GALA for fundraising
•
CSR film broadcast on national and provincial TV channels
•
Featured articles in print and online media
•
Granting scholarships to good students
Topics for external communications:
•
GF and its active role in creating a clean, safe and
sustainable food chain
•
High quality PIC pig semen and tra fish breeding and
their benefits to farmers
•
GF aims at sustainable growth in Vietnam, with a
strategic vision and mission
•
GF is always a reliable partner, accompanying the
local community
Internal communications
In-house newsletter: “GreenFeed news”
•
External communications
•
•
Print & Online media
Corporate video
17. CASE STUDY:
The Issue
Multi-Pronged
Strategy
Software copyright education & enforcement
Inadequate legal frameworks on IPR coupled with weak enforcement are some of the key
issues identified by BSA|The Software Alliance in the interest of industry development and its
members
•
•
•
•
•
Deliverables
Leverage media coverage of newly introduced legislation in
regards to IPR
Use PR to leverage enforcement activities
Promote Software license compliance
Emphasize to the export sector that compliance is an
imperative, especially for exporters to the U.S. market
Continuous public and stakeholder-focused education
Strengthen IPR law enforcement
Leverage enactment of Government Decree No. 47 and
impose maximum administrative fines of up to VND500 million ($25,000)
Vietnam’s piracy rate is on an obvious downward trend, dropping from 92% in 2004 to 81% in
2011
•
•
18. CASE STUDY
European Trade Policy & Investment
Support
Background
• Euro16 million project contributed by the EU and VN Government
• Aim to further Vietnam’s integration into the global, ASEAN and
sub-regional trading systems and enhance EU-Vietnam trade and
investment relations for Vietnam’s economic development
• Designed to support MOIT in facilitating sustainable international
trade and investment through improved capacity for policy
making, policy consultation
Deliverables
80 news & feature articles in leading print & online media
10 news items and documentaries on VTV1, VTV9
19. CASE STUDY
Background
Golden Opportunities for Strategic
Partners
• The largest-ever Italian business mission to Vietnam over
the past 20 years occurred in 2008. Over 1800 businessmatching meetings (B2B) were held between Italian and
Vietnamese companies, in both Hanoi and HCMC.
• Pioneer was the exclusive PR agency and contact
point for Government relations
Deputy Prime Minister
Pham Gia Khiem
20. CASE STUDY
Golden Opportunities for Strategic
Partners
Deliverables
• Multi communication channels: Print media, TV, Radio, Webcast,
advertising
• Over 80 news stories and feature articles and exclusive interviews in all
leading publications
• 8 TV reports
• 20 advertorials in 14 major print newspapers
21. CASE STUDY
Joint Venture between Alstom
and EVN
Background
Alstom is a global leader in power generation, power transmission
and rail infrastructure, setting benchmarks for innovative and
environmentally friendly technologies.
Alstom and EVN signed a JV with Phu My Thermal Power
Company on 18 May 2012. The signing ceremony was attended
by Vice Prime Minister Hoang Trung Hai.
Deliverables
52 news and feature articles in leading print and online media
2 TV items
22. CASE STUDY
CitiGroup’s direct custody services
Objectives
Positioning Citigroup as a world leading financial
institution
• Highlighting Citigroup’s world-class services to
corporate clients in Vietnam
23. CASE STUDY
CitiGroup’s direct investment
online
• Highlight the two Internet Banking channels to serve
customers in Vietnam : Citibank® Online Investments and
CitiConnectSM web-enabled Financial Services.
• Communicate Citi’s commitment to improving
Vietnam’s financial and banking infrastructure and
services
24. CASE STUDY
CORPORATE
level
TH Milk’s True Story
Position TH as a pioneering local company in
producing high quality fresh milk for local consumers
• Raise the bar in the liquid milk industry
• Appeal to the government for policy change and
market transparency and to issue industry standards
in the interest of local consumers
TRUE FARM, TRUE COWS,
TRULY FRESH MILK
Launching of an entirely new product
category of fresh milk
PRODUCT
level
25. CASE STUDY
TH true MILK - Launching new product
categories
Background
In October 2012, TH True Milk launched three new products with
Collagen, Calcium and Phytosterol supplements.
These are considered pioneering products in the market of fresh milk.
The launch was an important page in TH’s true story: true farm, true
cows, truly fresh milk.
Deliverables
47 news reports and
56 feature articles in
leading print and online media
27. CASE STUDY
Discover 7 Kinds of SMART for Kid
Background
Mixxo whey is
imported from
Federal Republic of
Germany by Nhat
Lam Company
Message
Discover 7 Kinds
of SMART
Execution Channel
Created Facebook fan page
FB Hot Profiles
FB Game Application
Forum Seeding
SEO
PR Articles
Results
PR Views – 1.500.000
Fan – 30.000
FB Fan Page: 28.810 likes
& 2,890 interactions
28. CASE STUDY
Digital PR campaign
Background
GOODYEAR is a US manufacturer of car tires with 114 years of experience
worldwide. It is the leading tire brand in the US.
However in Vietnam, the perception of GOODYEAR is negative, especially on
forums.
In 2012, Pioneer proposed a comprehensive digital marketing plan for
GOODYEAR, to highlight its innovation values, change customer perceptions
and, eventually, strengthen the corporate brand.
Deliverables
•
•
•
Broadcast news about GOODYEAR & products in print & online media
Social networking: build influencer teams on forums to improve the
public’s perception of GOODYEAR products
GOODYEAR fanpage, online contests on Facebook & forums
29. CASE STUDY
Digital PR campaign
Forum
KPI
Print and Online
• Otofun, Otosaigon, Otoxuyenviet
• 8 key influencers
• 1534 comments & 90,034 views
KPI
Facebook
KPI
•More than 14,000 fans like GOOYEAR
VN Fanpage
•Fan category: Male (70%) & Female
(30%) aged from 25 living in big cities
• 3 online contests
•News in 15 leading
print and online media
SEO
KPI
• Upgrade key words ranking
to top 10, Google Vietnam
• 20 times increase in website
& microsite traffic
29
30. CASE STUDY
VIETNAMOBILE’S UNEXPECTED ADVANTAGE
Background
V// aims to reach out to young customers. Pioneer proposed
using social media to increase awareness of the V// brand
among students and young people and keep them updated
on various promotions. Social media also served as an
effective tool to help V// interact with customers,
Message
“Unexpected advantage”
Execution Channel
Created V// Facebook fan page
PR Articles
Forum Seeding
Deliverables
Within 2 weeks: generated more than 1000 fans and 600
posts in every agreed social channel, attracting thousands
of comments and attention.
PR- 20,000 views within 2 weeks
31. CASE STUDY:
IZZI MILK
IZZI S+ milk launching
Background
The company was recovering from the legacy of
the melamine crisis in 2009
Izzi was positioned as a dairy product for children
The challenge
A local player with limited market share,
mainly in the provinces
The brand faces strong competition from the
20 + of Dutch Lady and ADM + of Vinamilk
Love ‘n' Farm of Bavimilk is emerging as a
new aggressive competitor in the Northern
market.
32. Strategic solutions
Renew Izzi by introducing the S+ formula in an effort to capture the
key target market of Hanoi
Build up a IZZI world with activities for children, held at 48 northern
points.
Tactics
Implement an extensive communications campaign to raise
awareness of mothers about nutrition (formula S +) and proper
• Facebook Fanpage
• Subbox and Forum seeding via
webtretho and lamchame
• Digital PR on e-news channels
popular among targeted parents
• Microsite
parenting (Izzi world), with the message “Mums trust kids’ love”.
34. CASE STUDY
Background
ABBOTT CITIZENSHIP REPORT LAUNCH
In Nov 2013, Abbott announced the release of its first Citizenship
Report in Vietnam. All the community outreach and support
programs have recently been summarized in the 1st edition of this
Citizenship Report.
Key
message
Reaffirm a long-term commitment to enhancing access to better
healthcare for Vietnamese people
Event
Highlights
Vice Minister of Health had a positive speech that highly approciates
Abbott’s contributions in Vietnam.
Gain attention from media
Deliverables
27 coverages
10 features via broadcast, print
and online media
35. CASE STUDY
ITALY WINE TASTING
Background
In October 2013, Tuscana Promozone, in corporation with Siena
Chamber of Commerce launched the 3rd Italian Wine Tasting
Event.
The trade promotional event not only opened the doors to
lucrative business opportunities for enterprises in wine industry of
both Vietnam and Italy but also announced the long-term
partnership between Italian Wine Association and Saigon Tourist
in Oct 2013.
Theme
Deliverables
TUSACANY – A LAND OF WINE
Over 150 guests, including of 24 Italian
wine markers, VIP from Italian
Embassy, Wine importers from
Vietnam.
36. CASE STUDY
ACE eSMART Launch
Background
In July 2013, ACE Life Insurance Co introduced the
eSMART (Electronics Sales Management and
Recruitment Tool) to its agents.
The Pioneer team was appointed to prepare a
creative product launch event and PR plan for
ACE eSMART.
Concept
eSMART - REVOLUTIONARY
Deliverables
Feature articles, Executive interviews, TV news
Total outcome: 48 media reports
37. CASE STUDY
International Milk Conference
Background
In Nov 2012, TH and NIN jointly organized an
International Milk Conferences in Hanoi and HCMC
with the attendance of many foreign experts in the
nutrition industry.
The objective was to provide in-depth knowledge
about milk and discuss specific issues such as milk use
trends, milk material sources and functions of fresh
milk.
Deliverables
60 news articles
50 feature stories in leading print and online media
9 news items on leading TV channels: VTV1, VTC1,
HTV1, FBNC, Info TV…
38. CASE STUDY
Grand Opening of TNT Hanoi
operation center
Background
In October 2010, TNT , one of the leading express companies, launched
its Integrated Air and Road Hub at TNT’s Operations Centre – North.
The 3,200sq m state-of-the-art facility was designed to handle heavy
freight as part of TNT’s strategy to meet the soaring demand for freight
express services in Vietnam, SEA and Europe.
Theme
Deliverables
BIG IN FREIGHT
8 feature articles in leading industry and
economic media
2 exclusive interviews
2 TV news items: on VTV1, Hanoi TV
39. CASE STUDY
GreenFeed Big Bang
Background
Concept
In December 2009, GreenFeed appointed Pioneeer to develop the
concept and organize a Tet party, which was also to serve as a
kick-off for GreenFeed’s BIGBANG program
Get rich together
Deliverables
Over 500 guests, including GreenFeed staff, leadership team,
partners and agents, joined the exciting event in Ben Luc town,
Long An province
40. CASE STUDY
ACE Life Grand Opening Ceremony
& Press Conference
Background
Objectives
Deliverables
ACE Life Vietnam is part of the ACE Group, one of the world’s largest
multiline property and casualty insurers, operating in 53 countries.
• Organize a press conference for the opening of ACE Life Branch in Hanoi
• Build a close relationship between ACE Life and the media
• Strengthen ACE Life’s commitment to the local life insurance market
• ACE Life’s Opening ceremony was featured in several leading
publications and featured in news on VTV, Hanoi TV.
• Highlighting ACE Life’s outstanding success in 2006 despite unfavorable
conditions in Vietnam’s insurance industry
• Creating a comparative advantage for ACE Life
• ACE Life gains firm share of Vietnam’s life insurance market
42. CASE STUDY
Abbott under media attack
Background
Abbott is one of the top international nutrition
companies in VN with an impressive business record.
However, the prestigious organization is under media
attack regarding its milk price or quality-related
issues or due to other unexpected events.
The challenge
A negative media campaign had been deliberately
planned and launched against Abbott by the
competition to undermine consumer trust in the
Abbott brand and eventually hurt its sales.
43. CASE STUDY
Abbott under media attack
Strategic Solutions
SHORT
TERM
PLAN
• Recommend a low key, informal
approach
• Stop the spread of negative
coverage via influence with the
media
• Enable stakeholders to understand
the essence of the crisis
LONG
TERM
PLAN
• Assist Abbott to build a solid
positive work relationship with the
media
• Build a corporate reputation
through a stakeholder engagement
strategy
Deliverables
Block negative coverage; generate positive editorials on
Abbott in leading print and online publications and TV.
Keeping the media informed
• Succeed in building a good relationship with the
media.
• Arrange a Media visit to Factory and R&D Center in
Singapore
• Ensure a positive Abbott image appears in leading
tier 1 media.
Gain credibility and trust from stakeholders, especially
consumers, media
Explain clearly that this unfounded rumor was spread by the
competition and demonstrate there is no bug in Abbott milk
44. CASE STUDY
Nhom Mua website down!
Background
Nhom Mua, a leading group buying website in Vietnam,
suspended its business at the end of December 2012 due
to internal matters.
Many merchants rejected NM vouchers, causing
widespread concern and anxiety among customers.
Negative media reports adversely affected consumers’
trust in NM and its fledgling industry.
Strategic solutions
Media: Release news about Nhom Mua’s resumption
of normal operations and the re-activation of its
vouchers.
Social networking: Use hot bloggers, well -known
Facebook fan pages and groups to disseminate
positive information about NM
47. CASE STUDY
Background
The challenge
Objectives
Corporate Brand Building
GreenFeed (GF) is ranked fourth among animal feed companies in Vietnam. Starting its
operation in 2003, GF has expanded to 5 branches in Vietnam & Cambodia.
GF had no strategic communications plan to support their business objectives. The
company brand name was barely known in the public arena.
• To increase awareness of the GreenFeed brand among key stakeholders, ranging from
investors and business partners to farmers, the public, media and employees.
• To raise GreenFeed’s position in the animal feed market
Strategic Solutions
Putting CSR at the center of
brand building and using
PR as the primary tool
External
communications
+
CSR Program
+
Internal
Internal
communications
Communicati
ons
48. CASE STUDY
Tactics
Corporate Brand Building
Initiating and implementing CSR program
“Funding needy farmers to help their children go to school”
In partnership with Tuoi Tre newspaper
•
Event: GALA for fundraising
•
CSR film broadcast on national and provincial TV channels
•
Featured articles in print and online media
•
Granting scholarships to good students
Topics for external communications:
•
GF and its active role in creating a clean, safe and
sustainable food chain
•
High quality PIC pig semen and tra fish breeding and
their benefits to farmers
•
GF aims at sustainable growth in Vietnam, with a
strategic vision and mission
•
GF is always a reliable partner, accompanying the
local community
Internal communications
In-house newsletter: “GreenFeed news”
•
External communications
•
•
Print & Online media
Corporate video
49. CASE STUDY
CSR : Funding needy farmers to
help their children go to school
Background
• Starting in Dec 2010, the program aims to help poor farmer
households to rise from poverty and give their children the
best education possible, nurturing them as future talents.
• The first period (2010-2012) provided over VND3 billion to 240
needy farming households in 4 provinces as well as
scholarships worth over VND200 million to students with good
academic results.
• The second period (2012-2014) funds VND10 billion to 480
selected farming households in 8 other provinces across
Vietnam.
Deliverables
• Raising VND3 billion from business partners, customers and GF
staff
• The CSR program becomes the exclusive brand of GreenFeed
• Increase popularity and media awareness of the GreenFeed
brand
Pioneer is the exclusive PR agency designing the CSR program that connects GreenFeed with Tuoi Tre
newspaper, Farmers’ Association and other stakeholders.
50. CASE STUDY
AFINS - Abbott Fund Institute of Nutrition
Science Mid-term Review Conference
Background
• The Abbott Fund and the Global Heath Collaborative at Boston University School of Medicine
joined Bach Mai hospital, NIN and Hanoi Medical University in sharing updates on the progress
and results to date for the Abbott Fund Institute of Nutrition Science (AFINS) on 7 November,
2012.
• AFINS is the first program of its kind in the country to advance clinical nutrition with US$3.8 million
support from the Abbott Fund.
Deliverables
• 50 news and 9 feature articles in leading print & online
media
• News items on VTV1 & O2TV
• Exclusive interview in the Việt Nam News
52. CASE STUDY
Vietnam Day In Sweden
Background
Queen Sylvia of
Sweden
• The biggest PR project ever undertaken by an international Company in Vietnam.
Comvik International was the exclusive sponsor.
• The participation of Deputy Prime Minister, Deputy Ministers and other senior
government officers and enterprises
Deputy PM Vu Khoan
• Pioneer Communications was the exclusive PR agency and the key contact point for
Government relations
Theme
Deliverables
Vietnam Day in Sweden, Stockholm
Over 130 news stories & feature articles in all leading publications
- 12 TV reports and programs on VTV, Hanoi TV and HTV
- 2 live broadcast shows on Swedish TV channels
53. Hanoi Office:
Unit 702B, 7th Fl., Vietnam News Agency Bld.
11 Tran Hung Dao St., Hoan Kiem Dist.
Tel: +84 4 39454398, Fax: +84 4 3 9454399
• Contact person: Do Hoai Anh
Tel: 0924330836 ; email: hoaianh.do@pioneervn.com
Ho Chi Minh Office:
8th Fl., Tuan Minh Bld.
90 - 92 Le Thi Rieng St., Dist. 1
Tel: +84 8 3925 0465, Fax: +84 8 3 9250469
• Contact person: Le Thuy
Tel: 0902638977 ; Email: thuy.le@pioneervn.com
CONTACT US
www.pioneerpr.vn | www.pioneervn.com
Thank you!
Notes de l'éditeur
10 years in marketing communication
Please check the accuracy of “400 reporters” that Binh has had networked with.
-StrategicMarketing Communication Consultancy-Digital & Social Media-Event & Activation-Issue Management, Crisis Communications-CSR
Our approach to PR is based on these five key pillars
At Pioneer we firmly believe that all communications efforts, be it corporate or brand focused, have to go some way to contributing to the business objectives
The challenge: No “take over” or “stepping stone” perception. The communication was to make this acquisition a mutual agreement between AN and 3A to bring both businesses to the next level of growth for the benefits of local consumers.Note: AN – Abbott Nutrition
The Challenges Start its business in a highly competitive market, 3 giant operators hold more than 90% market share Develop from unsuccessful CDMA HT Mobile customers & media are skeptical about Vietnamobile’s capabilities
ITC – Italian Trade Commission
MOIT: Ministry of Industry and Trade
CORPORATE PR CASE STUDY: ABBOTT, ACCA, MICROSOFT
TH True MILK’s mission is to provide truly fresh milk to Vietnamese customers with the purpose of improving the well-being and intellectual prowess of Vietnamese people.
NIN: National Institute of Nutrition
Anh HA input them thong tin
Vietnam is an energy hungry nationThis JV between Asltom, EVN & Phu My will enable gas turbine to be reconditioned locally, saving significant costs for energy companies
influencers team on forums are admin, super moderator, moderators
Objectives Increase brand awareness among customers and their friends Interact closely with customers and their friends. Effectively and timely support new marketing campaigns and product launches
Izzi milk is the brand of Hanoimilk, that underwent the melamine crisis in 2009.
Located in the ICD My Dinh, Tu Liem District in Hanoi, the hub will enable faster clearance and the highest security standards. TNT is the leading express company in Vietnam that has ever offered these unique services to allow for a seamless fully integrated air and road network.
GreenFeed is the fourth ranked animal feed producer in Vietnam. GreenFeed came to Pioneer in 2009 to request for a communications program as they started from scratch without any comprehensive communications plan.
We handled this project in 2007
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CORPORATE PR CASE STUDY: ABBOTT, ACCA, MICROSOFT
NFG (2 slides)
After that, Nhommua has quickly resumed normal operation and begun re-activating vouchers. Pioneer proposed to Nhommua a communication strategy and plan to regain reputation and consumers trust