Join Hobsons University presenter, Al Nunez Jr., as he delivers pointers for successful communication plans.

1. ‘it’s not all flash!
(or designing and executing effective communication
plans across traditional and digital channels)’
al nunez jr.
associate director of
multimedia communications
admissions, recruitment & financial aid
cal poly
the online version of this presentation with full multimedia can be found at this url
after July 15:
admissions.calpoly.edu/hobsonsu2012/notallflash.html

2. where’s cal poly?
(video)

3. communication flows

4. our goals
 inform
 promote
 encourage
 change
 sway or ‘the spin cycle’

5. communication plans for discussion
 prospective
 applicant
 admitted
 parents
 alumni ambassadors
 veterans
 counselors

6. prospective

7. prospective

8. prospective
 initial VIP message (video)
 p episodes (web series with themed episodes)
(video)
 dept messages (every undergrad major
represented)
 campus tours – qr codes check-in
 grand avenue (web broadcast with themed
episodes) (video)

9. samples
 (videos to play)

10. applicant

11. applicant
 application received
 authentication message periodically
 special notices
 tour messages
 application loaded to database (access Uportal)

12. admitted

13. conversion or the ‘admitted to
enrolled gambit’
 entire campus effort
 multitech
 letter  department chairs
 parents vip page  grand avenue
 events
 special tours
 flow
 qr tour confirmation
 website
 e-mail drivers  u portal
 gps tour  virtual viewbook
 out of state reception  e-surveys
 chats
 phone-a-thon
 phone blasts
 continues to first day

14. admitted

15. samples
 (videos to play)

16. parents

17. prospective parent
 information on majors
 tour registration
 general campus information

18. newly admitted parent VIP page
 the letter
 information gathered
 parent bio/demo
 connection to student established
 parent comments
 vip page (video)
 out of state receptions
 special open house meeting
 orientation programs

19. alumni ambassadors
 vip page
 building ambassador pool
 out of state receptions
 advancement
 touch

20. how?
 the evolution
 the team
 the process

21. the evolution
Then Now
300+ letters
 Out of state reception
  Parents VIP page
 Phone blasts
 Brochures 

Phone-a-thon
QR tour confirmation
 Catalogue 

Social media
Special tours
CD Rom’s
 U portal
  Virtual view book
Website
Mailers

  Phone blasts
 Phone-a-thon
 Paper application 

QR tour confirmation
Social media
Printed View Book
 Special tours
  U portal
 Virtual view book
 Website

22. the team
 my team (video – true life)
 equipment
 steadicam (video)
 dolly (video)
 DSLR
 space
 ‘more with less’ defined (video)

23. the process
 no committees (allergic)
 knowing the campus
 ford tough!
 initial stage
 identify need
 establish timeline
 determine content
 script
 wordsmith
 clever copy
 production
 distribute

24. results
 applicant pool
 admitted pool
 my pool

31. what’s in your world?

32. evaluations
www.eventmobi.com/HU2012
www.hobsonsuniversity.com/surveys
‘it’s not all flash! (or desining and executing
effective communication plans across
traditional and digital channels)’
al nunez jr.
associate director of
multimedia communications
admissions, recruitment & financial aid
cal poly
com@calpoly.edu
the online version of this presentation can be found at this url after July 15:
admissions.calpoly.edu/hobsonsu2012/notallflash.html