This document discusses optimizing communications in a mobile world. It provides tips for making emails, forms, and web pages more responsive and mobile-friendly. These include using simple designs, interactive elements like GIFs and photos, and data to improve engagement. Platforms like Hobsons are also working to enhance their responsive support across various products and services. The overall message is that as mobile use grows, it is important to optimize communications and the user experience for small screens.
3. As reported by mashable.com… in 1984, the first cellular phone was bought
for roughly $3,995.
The phone, a Motorola DynaTAC, had
approximately 30 minutes of use time.
10. ● Filling out a form is
much easier
● Mobile friendly pages
offer a more
engaging experience
● Without it, many
users will ‘move on’
on mobile devices
31. Using the data
● Gives you insight
into engagement
● See the clicks
● Alter campaigns to
be more effective
6
32. Helpful snippets
● These code
snippets will help
you build more
useful emails
faster!
7 Target Gmail specifically: goo.gl/s8sSBU
Add a valuable pre-header: goo.gl/FWr2tP
Add a twitter ‘follow’ link: goo.gl/yb5BWT
Use a simple ‘bulletproof’ button: goo.gl/5BZyhY
Remove blue links on apple devices:
goo.gl/V1xNYQ