2. INTRODUCTION
Often, Virtual tours focus only on sight.
Audio makes content more memorable and
informative.
Use audio to increase engagement and
viewer take-away/knowledge retention.
Created by Holdcom | www.holdcom.com | 800.666.6465
3. BEFORE YOU BEGIN
Be sure you’re starting with high quality images.
Forcreating professionally produced virtual
tours, Holdcom Partners with:
Real Tour Vision
VT 360
Virtualvue
Understand your audience
Created by Holdcom | www.holdcom.com | 800.666.6465
4. 1. INCLUDE A WELCOME VIDEO
A welcome video is a good way to introduce
your tour.
Thevideo should play before you tour starts
and should be less than a minute long.
Created by Holdcom | www.holdcom.com | 800.666.6465
5. 1. INCLUDE A WELCOME VIDEO
Content Tips:
Greet Visitors Warmly
Explain a little bit about your business,
property, or facility
Encourage visitors to enjoy the tour, and
contact you if they have any questions.
Where else can you add audio to your virtual tour? Click here to learn
Created by Holdcom | www.holdcom.com | 800.666.6465
6. 2. OPEN YOUR TOUR WITH AUDIO
Play your audio logo first
Audio logos, like visual logos, create
branded associations.
Begin to associate a particular sound with
your property, facility, or brand.
Creating an audio logo is the first step in building
an audio or sonic brand.
Click here to learn more about Sonic Branding.
Created by Holdcom | www.holdcom.com | 800.666.6465
7. 2. OPEN YOUR TOUR WITH AUDIO
Highlight some key features, like:
Your exceptional staff
Recent Upgrades
A great location
Created by Holdcom | www.holdcom.com | 800.666.6465
8. 3. PLAY APPROPRIATE BACKGROUND MUSIC
Search for music that matches the tone of your
facility or property.
Family resorts upbeat, contemporary music
Healthcare facilities calm and soothing music
Click Here to visit our Music Themes Library
Created by Holdcom | www.holdcom.com | 800.666.6465
9. 3. PLAY APPROPRIATE BACKGROUND MUSIC
Don’t Vary Music Too Much
Using one track creates consistency
If you want to use more than one track:
Choose music from one album or genre
Make sure your tour is long enough to
support multiple tracks.
Discover frequently used themes within your industry
Created by Holdcom | www.holdcom.com | 800.666.6465
10. 4. CONTINUE AUDIO THROUGHOUT THE TOUR
Audiocan have an
impact on the entirety
of your tour.
Make sure audio
contributes to the visual
experience.
Created by Holdcom | www.holdcom.com | 800.666.6465
11. 4. CONTINUE AUDIO THROUGHOUT THE TOUR
Useaudio to introduce rooms as visitors
enter them
Include the room’s name and it’s function
Use audio to point out room details that
aren’t obvious.
Background music ties different rooms
together, making an authentic experience
Created by Holdcom | www.holdcom.com | 800.666.6465
12. 5. INCLUDE NOISES PRESENT IN YOUR FACILITY
Every space makes noises:
Offices have keyboards
clicking and copy
machines
Restaurants have quiet
chatter and clinking
glasses
Ambient Noise can help make a
virtual experience more realistic.
Created by Holdcom | www.holdcom.com | 800.666.6465
13. 5. INCLUDE NOISES PRESENT IN YOUR FACILITY
Best Practices:
Keep ambient noise in the background.
Lower the volume of ambient noises
during narration.
Created by Holdcom | www.holdcom.com | 800.666.6465
14. 6. CHANGE SOUNDS TO GRAB ATTENTION
Every time audio changes, it signals to the
listener that something is different.
Changing sounds too often will overwhelm
visitors.
Two Strategies
Change Music
Change Narrator
Created by Holdcom | www.holdcom.com | 800.666.6465
15. 6. CHANGE SOUNDS TO GRAB ATTENTION
Musical changes can be especially effective—
or distracting.
Use them sparingly, like when you move
from an outdoor to an indoor space.
When changing sounds from room to room
Experiment with different ambient sounds
Alternate between two voiceovers for
emphasis
Created by Holdcom | www.holdcom.com | 800.666.6465
16. 7. GIVE YOUR TOUR A REAL CONCLUSION
After yourfinal room,
don’t leave your
audience confused.
Use audio to conclude
your tour, thanking
visitors for checking out
your property and
encouraging them to
visit other parts of your Celebrate the end of your tour! Use
the conclusion to give visitors more
website. information on your website.
Created by Holdcom | www.holdcom.com | 800.666.6465
17. 7. GIVE YOUR TOUR A REAL CONCLUSION
Your
voiceover can tell visitors where they
should go next
Consider what information they need after
the tour:
Healthcare Facilities: Departments, Award-
Winning Services
Hospitality Properties: Reservations, Maps
Entertainment Venues: Tickets, Event Calendar
Created by Holdcom | www.holdcom.com | 800.666.6465
18. 8. MAKE YOUR TOUR USER-FRIENDLY
Ifa virtual tour isn’t intuitive, people won’t
keep participating.
Explain navigation sousers know how to get
the information they’re looking for.
Created by Holdcom | www.holdcom.com | 800.666.6465
19. 8. AUDIO CAN MAKE TOURS USER-FRIENDLY
Use
audio as a tutorial, showing them how to
move and zoom.
Highlight essential commands
Combine audio with visual cues, like arrows
Created by Holdcom | www.holdcom.com | 800.666.6465
20. 9. LET YOUR TOUR BE INTERACTIVE
you don’t let visitors interact with your
If
material, they’re basically watching a movie.
Interactivity turns a passive tour into an
active experience.
Created by Holdcom | www.holdcom.com | 800.666.6465
21. 9. LET YOUR TOUR BE INTERACTIVE
Example: If
your facility is large and you are
featuring many rooms, use a floor plan to
“map” where users will be going next.
Let users click different rooms and see that
portion of the tour.
This is especially useful for visit-planning at
museums and entertainment venues.
Created by Holdcom | www.holdcom.com | 800.666.6465
22. THE REAL WORLD ISN’T SILENT
Your virtual tour shouldn’t be, either.
Use these tips to add compelling audio content throughout your Virtual Tour
Created by Holdcom | www.holdcom.com | 800.666.6465
23. CONCLUSION
Properly designed and executed, virtual
tours can recreated the experience of
“being there”.
You can’t mimic all aspects of reality online,
but adding audio to your virtual tour is the
first step in establishing realism and
creating an experience.
Created by Holdcom | www.holdcom.com | 800.666.6465