How to use background music and overhead announcements to improve the overall experience for members of your health or fitness facility.

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Overhead Music
• Is Flexible
o Depending on your clientele and
when they are active within your
facility, you can adjust music
accordingly.
o You might consider one playlist for
early bird corporate employees,
another for daytime visits from
moms or seniors, and another for a
younger audience later at night.

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Overhead Music
• Helps Members Stay more Fit
o Music transforms the “chore” of exercising into a more
pleasant experience. Using happy, upbeat, and energetic
music can get members in the mood to work out harder.
o Listening to music increases the amount of time
people can run on a treadmill before perceived
exhaustion, especially women and obese children
(source)
o Music can increase athletic performance up to 20%
(source)

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60% of members report that they feel more loyal
to a gym that plays music they like (source)

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Overhead Music
• Emphasizes your brand
o By choosing appropriate music,
you can create a unique, branded
“radio station” that adds interest
to your overhead programming
and allows you to dictate the
“sound” of your brand.
o Every business has a brand. It’s
not about a logo or certain
colors, it’s about others’
perceptions of you.

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Overhead Music
• Ensures Staff is Alert
o Working in silence all
day can have a negative
impact on your staff
members
o The environment your
staff works in can
directly impact
members – how can
they provide great
customer service if
they’re miserable?

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Overhead Announcements
• Use pre-recorded
announcements to create
special events
o Start a Work out “power
hour.” Announce it
overhead then play
appropriate music to
keep everyone working
hard
o Keep messages clear by
using a professional voice

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Overhead Announcements
• Grow your fitness class
attendance
o Inform members about
different types of
fitness classes available.
o Promote your popular
classes throughout the
day.

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Overhead Announcements
• You can also use announcements to encourage
members to make purchases within your facility:
Highlight promotions at
your Juice and Snack
Bars
Let people know when
merchandise, like
branded t-shirts or
duffel bags, go on sale

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FREE TRIAL
of
Holdcom’s Overhead
Music Solution
| www.holdcom.com | info@holdcom.com | 800.666.6465