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#yelptownhall
A Few Things to Note Before We Begin




                      www.yelp.com/contact
                          @YelpMiami
                        @DarnellJustin
                         #yelptownhall
What’s The Goal Tonight?




1. To gain insight into best practices for navigating the world of online
   reviews.


2. Learn how to use the free tools on biz.yelp.com to help your
    business.


3. Connect with other business owners and members of the local Yelp
community.
Why Yelp Exists



                  To connect people with
                   great local businesses
Now More Than Ever, Consumers Rely On Online Reviews
Mobile

• Yelp mobile app is used on of 7.2        • Every second, a consumer generated
million unique mobile devices (Q2 2012.)   directions to or called a business from a
• Approximately 40% of all searches on     Yelp app.
Yelp come from our mobile apps.            •A photo was uploaded at least every 30
                                           seconds from the Yelp app.




                                             $864
What Makes Yelp Different?



                                    Yelp isn’t a bulletin board or
                                    drive-by review site




Since Day 1, our focus has always
been on creating a community of
reviewers
Common Misconceptions About Online Reviews




1) Reviewers are all anonymous

1) Consumers are more likely to share negative
  experiences

2) Most online reviews are fake or spam
Misconception #1
Misconception #2
80% of Yelp Reviews are Three Stars or Higher


                      Distribution of All Reviews




      Negative reviews play an important role too
       • A variety of experiences is consistent with real life
       • You can’t please 100% of your customers 100% of the time
Misconception #3

                                         Page 12



                   “Yelp runs its
                   reviews through an
                   anti-fraud filter, with
                   impressive results;
                   every fake review the
                   Texan bought was
                   flagged by Yelp’s
                   algorithms, though
                   his fraudulent
                   reviews remain up on
                   the seven other
                   sites.”
Unlock Your Free Business Owner’s Account: biz.yelp.com




                                                    Log in here
                                                     Log in here




                               Claim your page
                                Claim your page
                                     here
                                      here
Yelp Metrics & Free Tools
Connect With Your Customers
Optimize Your Business Listing & Attract New Customers
biz.yelp.com

www.yelp.com/contact
Page 18




#yelptownhall

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Miami yelp town hall deck

  • 2. A Few Things to Note Before We Begin www.yelp.com/contact @YelpMiami @DarnellJustin #yelptownhall
  • 3. What’s The Goal Tonight? 1. To gain insight into best practices for navigating the world of online reviews. 2. Learn how to use the free tools on biz.yelp.com to help your business. 3. Connect with other business owners and members of the local Yelp community.
  • 4. Why Yelp Exists To connect people with great local businesses
  • 5. Now More Than Ever, Consumers Rely On Online Reviews
  • 6. Mobile • Yelp mobile app is used on of 7.2 • Every second, a consumer generated million unique mobile devices (Q2 2012.) directions to or called a business from a • Approximately 40% of all searches on Yelp app. Yelp come from our mobile apps. •A photo was uploaded at least every 30 seconds from the Yelp app. $864
  • 7. What Makes Yelp Different? Yelp isn’t a bulletin board or drive-by review site Since Day 1, our focus has always been on creating a community of reviewers
  • 8. Common Misconceptions About Online Reviews 1) Reviewers are all anonymous 1) Consumers are more likely to share negative experiences 2) Most online reviews are fake or spam
  • 11. 80% of Yelp Reviews are Three Stars or Higher Distribution of All Reviews Negative reviews play an important role too • A variety of experiences is consistent with real life • You can’t please 100% of your customers 100% of the time
  • 12. Misconception #3 Page 12 “Yelp runs its reviews through an anti-fraud filter, with impressive results; every fake review the Texan bought was flagged by Yelp’s algorithms, though his fraudulent reviews remain up on the seven other sites.”
  • 13. Unlock Your Free Business Owner’s Account: biz.yelp.com Log in here Log in here Claim your page Claim your page here here
  • 14. Yelp Metrics & Free Tools
  • 15. Connect With Your Customers
  • 16. Optimize Your Business Listing & Attract New Customers

Notes de l'éditeur

  1. We also had to take it to mobile.
  2. First mention of reviews here. This is what help Yelp connect people with GREAT businesses.
  3. Because online review sites like Yelp are growing – and let’s be honest – the genie’s out of the bottle. If Yelp was to go away tomorrow, there’d be a dozen other sites trying to take our place. SO, I wanted to take this time today to cover 3 common misconceptions about online reviews and what Yelp in particular does to address them.
  4. This is a user profile page on Yelp and in fact – this rich, built out profile is something you’ll see pretty commonly. Name Picture Elite Friends Compliments
  5. So, we’ve covered the anonymity factor; now I want to talk about the misconception that Yelp is just a place to “bash businesses” Let’s refer to Ligaya’s profile again and check out her Rating Distribution graph which is found on every user profile. You’ll see it’s pretty balanced. And if you think about it: that makes sense. How many times do you go out to eat/week? Let’s say 5. Of those 5 experiences, 3 are probably OK to good. Maybe one is mind blowing and perhaps there’s one place that was so-so or not so good. It’s very rare that ALL 5 places were amazing or terrible.
  6. And we see this trend reflected on Yelp overall. Of the millions of reviews on Yelp; 80% are positive or 3 star and above. This also looks pretty similar to Ligaya’s graph. That said, negative reviews play an important part, too.