Looking to incorporate Passbook into your marketing mix? It's not only useful for Airlines and Travel companies. Learn about different ways to use Passbook as a CRM tool.

1. Getting your business started
with Passbook

2. CRM has traditionally
relied on email, which is
increasingly spammed
and ignored
Passbook offers and
alternative, dynamic way
to get your customers
attention
Passbook

3. Offer convenience and reduce
wait times with an interactive,
dynamic pass
Location-triggered alerts make
the ticket easily accessible in the
lock screen
Schedule updates, show seat
allocation & alert customers with
important information
THFC
New ticket has arrived
Tottenham Hotspur
Spurs V Arsenal
Nov 14 2013 (8pm)
Block 42
Row 25
Seat 148
South Stand
Tottenham Hotspur
Paperless, dynamic ticketing

4. Drive voucher redemption
Geo-targeting allows
you to send push
notifications to
remind customers to
redeem vouchers
when they are
nearby
Starbucks
Last chance for 50% off!
Claim 50% off ANY drink at
Starbucks today!
Starbucks

5. Add something
fun and
interesting to a
day out
Thorpe Park
FREE Fastpass for The Swarm! 0-
80pm in 2 seconds. Ready?
Ride The Swarm (new for 2013)
and beat the queues for FREE
with this Fastpass!
Thorpe Park
Enhance the customer experience
Thorpe Park

6. Tips for using Passbook effectively…
1. Include links to Passes in SMS messages
2. Include links to Passes in your email campaigns (many emails
are now first opened on a Smartphone!)
3. Encourage opt-ins for mobile discounts on your other ATL
campaigns
4. Profile your customers’ preferences and behaviour – ensure
all push notifications are timely and relevant
5. Update it regularly – give your customers a reason to keep
using it so they continue to engage with your brand

7. It’s a quick and effective alternative to
building a full blown app
- It’s dynamic and can be updated to remain relevant
- You can push messages to engaged customers

8. How could this work for your business?
Learn more with a free
demo of Communicate Pro