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Sewing the seedsfor the future of fashion<br />HOLLY SYRETT - holly@amsterdamfashionweek.com<br />www.amsterdamfashionweek...
<ul><li>Send you business plan and two designs to greenfashion@ amsterdamfashionweek.com
BEFORE Thursday the 11th of November 2010 at12:00 in the afternoon Amsterdam time (late means disqualification)
Maximally 10 pages of text .pdf / .doc</li></ul>REQUIREMENTS – Round 2<br />
How willyou present your designs? Visually? Digitally? Through film, drawings, video, sketches, dolls, samples? What are y...
Describe the lifeline of your product, fromcradle 2 .. (grave)? Explainhowandwhereyoucontributetosustainingbiodiversity. T...
Describeyour company concept, your product andyour ‘code of conduct’. Make surethis is clear, conciseandapplicable > Thiss...
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Requirements for tgfc

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These are the slides in my presentation with the minimum requirements for the submissions for the second round of The Green Fashion Competition

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Requirements for tgfc

  1. 1. Sewing the seedsfor the future of fashion<br />HOLLY SYRETT - holly@amsterdamfashionweek.com<br />www.amsterdamfashionweek.com/greenfashion <br />
  2. 2. <ul><li>Send you business plan and two designs to greenfashion@ amsterdamfashionweek.com
  3. 3. BEFORE Thursday the 11th of November 2010 at12:00 in the afternoon Amsterdam time (late means disqualification)
  4. 4. Maximally 10 pages of text .pdf / .doc</li></ul>REQUIREMENTS – Round 2<br />
  5. 5. How willyou present your designs? Visually? Digitally? Through film, drawings, video, sketches, dolls, samples? What are yourstrongest facets? What are your design USP’s? How willyoucommunicatethose?<br />COMPETITION QUESTION:Design two outfits and write a business plan, which explain how your fashion enterprise contributes to sustaining biodiversity.<br />1<br />DESIGN<br />
  6. 6. Describe the lifeline of your product, fromcradle 2 .. (grave)? Explainhowandwhereyoucontributetosustainingbiodiversity. Take note of the 5 points explained in The Green Fashion Manual.<br />2<br />LIFECYCLE<br />
  7. 7. Describeyour company concept, your product andyour ‘code of conduct’. Make surethis is clear, conciseandapplicable > Thisshouldbe the starting point foryour company.<br />3<br />CONCEPT<br />
  8. 8. Describeyour financial plan. How much money willyouneedto start-up? Whatwillthisbespent on? How much does your product cost? How andwherewillyousell? How willyoureachprofit? Whenwillyou break even?<br />4<br />FINANCES<br />
  9. 9. TARGET MARKET & POSITIONING<br />5<br />Describeyour target market, who do you want toreach? Andwhy? How willyou contact them (marketing)? Describeyour market positioning: international / national / in comparisiontoother brands, pricing, competitive advantage andsoforth. <br />

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