Here are a few tips on how to use Groups and Company Pages when focusing on LinkedIn For Business. Company Pages is a secret feature that holds a lot of pow, and Groups is how you connect to fellow professionals.

1. And Company Pages
LinkedIn Groups
with Juliet McEwen Johnson

2. Story Customized For Specific Audiences
Grain Of Sand in the LinkedIn Desert
Connection And Conversation
What Your Life On LinkedIn Could Look Like
Module LineUp
LinkedIn
Groups
Company
You

3. Today’s LinkedIn
• The Corporate One
• Introductions (Referrals)
• Recommendations (aka testimonials)
• Best For
- New Contracts and Jobs
- Giving & Seeking Focused Information
- Showcasing testimonials, awards, specialties

4. LinkedIn’s $
Subscriptions
Marketing &
Advertising
Recruiter

5. 161+ Million

6. LinkedIn USERS
•United States – 57 million
•Europe Combined – 16 million
•India – 11 million
•Canada and Brazil – 4 million
•Australia – 2 million

7. Perspective
Total Number Of Groups
1, 339,680
Total Number of Companies
2 million +
All Fortune 500 companies are
members; 82 of the top 100 use
LinkedIn’s hiring solutions

8. For your business to thrive?
Limit of 30,000
Potential for hundreds and thousands of targeted business connection.
How Many Connections Do You Need

9. The True LinkedIn Power

10. My LinkedIn Business Tips

11. • Be in a max of 50
• Create a max of 10
• Each group can have 20 subgroups
Groups

12. Why Your Own Group?
 Email the members directly, 1x 7 days
 Grow organically
 Establishes expertise & Leadership
12

13. Moms Groups

14. Skateboarding??

15. MyLinkedInBusinessTips.com

16. Each Product Can Have It’s Own Recommendation
List All Of Your Products
Company Pages
 Custom Banners
 Custom Videos
 Custom Lineup Per Audience Segment
Connections From Multiple Places, each one with it’s
own imagery and video story

17. Requirements:
A company email address
More than 50% complete profile
Several Connections
Associate to your current profile
Add
all of your team members
all of your products & services
YouTube videos as relevant
Banner Images (640 x 220)
Define Separate Audiences
Company Size
Job Function
Seniority
Geography
Company Pages

18. Let’s Take A Look

19. Vizzitopia
Company Page

20. Status Updates
• Consistently
• Curate & Create
• Add Value

21. MyLinkedInBusinessTips
Groups
Combination:
• Colleagues
• Customers
• Prospects
• Geo-Local
Company Pages
• Products and Services
• Banner Ads
• Videos
• Multiple Variations For
Each Market Segment

22. What has your life been a unique laboratory for?
There is no better you.
You

23. Juliet McEwen Johnson
LinkedIn.com/in/julietj
Facebook.com/JulietJohnson
Twitter.com/Juliet Johnson
Pinterest.com/britvoice
http://mylinkedinbusinesstips.com
Questions? Need More Information?
Feel free to contact me.