Concept Innovation 101 by Chef Bruce Lim

1. Developing food concepts
that truly work

3. IN•NO•VA•TION
noun ,i-nә-’vā-shәn
the introduction of something new
[& relevant]
-Merriam-Webster

4. IN•NO•VA•TION
Activity of people and organizations to
change themselves and the environment
Routine
Dominant ways
of thinking
things
behaviors
standards

5. INVENTION
• New process,
product or service
derived from new
ideas and
knowledge
• Application of new
knowledge which
creates something
new
INNOVATION
• Invention coupled
with
commercialization
• New knowledge
put to productive
use

6. WHAT DRIVES INNOVATION?

7. WHAT DRIVES INNOVATION?

8. WHAT DRIVES INNOVATION?

17. Fast food chain promoting Co+Creations, a collaboration
with their customers on product innovation.

18. The Egg Minder, a collaboration of GE & Quirky.

19. DIY Restaurants: Project Pie

20. DIY Restaurants: Ramen Nagi

21. DIY Restaurants: 8 Cuts Burger Blends

22. FOOD INNOVATION SYSTEM
Ideation
Concept
for
consumers’
unmet
needs
Blueprint
Define key
product
attributes &
price point
Prototyping
Bring the
concept
alive
Consumer Testing
Produce
multiple
product
prototypes
in target
market
Optimize
Continuously
develop

23. DIFFUSION
Invention Innovation Diffusion
Result of the increase of the market share
of the innovator as well as the imitation of
others

24. SOCIAL MEDIA
Leverage social media to drive your food innovation

25. LONG-TERM TRENDS
GROWTH
when and if useful
innovative products
become affordable
to the general
public

26. BUSINESS CYCLE BEHAVIOR
Recession
cost-reducing process
innovation
Boom
Phase
higher-performance
expensive innovative
products

27. Too often in our organizations,
we think about staffing our
innovation projects in terms of
silos or departments, instead of
roles that need to be filled for a
product or service to be
successfully completed, launched,
and widely adopted in the
marketplace.

28. The REVOLUTIONARY
Always eager to change things, to
shake them up, and to share
his or her opinion
Tend to have a lot of great ideas
and are not shy about sharing
them
Likely to contribute 80 to 90% of
your ideas in open scenarios.
9 INNOVATION ROLES

29. The ARTIST
Doesn’t always come up with
great ideas, but are really good
at making them better
9 INNOVATION ROLES

30. The TROUBLESHOOTER
Comes in to help overcome the
roadblocks in the great idea
They love tough problems and
often have the deep knowledge
or expertise to solve them
9 INNOVATION ROLES

31. The CONSCRIPT
Has a lot of great ideas but doesn’t
willingly share them because:
a. Don’t know anyone is looking for ideas
b. Don’t know how to express their ideas
c. Prefer to keep their head down
d. All of the above
THE MAJORITY
9 INNOVATION ROLES

32. The CUSTOMER CHAMPION
May live on the edge of the
organization
Has constant contact with the
customer
Understands their needs, is familiar
with their actions and behaviors,
and is close as you can get to
interviewing a real customer
9 INNOVATION ROLES

33. The CONNECTOR
He/she may hear a CONSCRIPT
say something interesting and
put him together with a
REVOLUTIONARY
Listens to the ARTIST and knows
exactly where to find the
TROUBLESHOOTER that his
idea needs
9 INNOVATION ROLES

34. The JUDGE
Really good at determining what
can be made profitably and
what will be successful in the
marketplace
9 INNOVATION ROLES

35. The MAGIC MAKER
Take an idea and make it real
Can picture how something is
going to be made and line up
the right resources to make it
happen
9 INNOVATION ROLES

36. The EVANGELIST
Know how to educate people on
what the idea is and help them
understand it
Great to help build support for an
idea internally, and also help
educate customers on its value
9 INNOVATION ROLES

37. 9 INNOVATION ROLES
1. So, what kind of innovator are you?
2. Which of the roles is most scarce in your
company?
3. Which roles are missing on your team?
4. What’s the impact of those missing roles?
5. How should you organize your innovation
teams for success?
You have amazing people – clerks, executives,
accountants, production workers. All have eyes,
brains, and hands. They all have untapped ideas.
Imagine what would happen if they COLLIDED?

43. Why are we doing
it this way?
Is there a better
approach?
INNOVATION CULTURE
Culture of
QUESTIONING

54. CULTURE OF
INQUIRY
Questions you raised will
be carefully considered and
may trigger on-going
discussion and possibly
action.
You might be praised and
even rewarded, just for
asking it.
CULTURE OF
CONFORMITY
This is the way we’ve been
doing things for 20 years.
That’s just the way it is.
Around here, we except
people to bring us
answers, not questions.
INNOVATION CULTURE

55.  Change
perspective
 Incent curiosity
 Break the pattern
INNOVATION CULTURE
Culture of
CURIOSITY

56.  Take intelligent risks
 Tolerate mistakes
 Respect boundaries
 Have the right people
make the right
choices
INNOVATION CULTURE
Culture of
ITERATION

57. INNOVATION CULTURE
Culture of
ITERATION
Have you ever
rewarded or
recognized
anyone who
has TRIED and
FAILED?
It’s time to
recognize
SUCCESSFUL
FAILURES as a
key ingredient
of success.

58. Creativity is just connecting
things. When you ask creative
people how they did
something, they feel a little
guilty because they didn’t
really do it, they just saw
something.
Steve Jobs
INNOVATION CULTURE
Culture of CONNECTING
THE DOTS

59. INNOVATION CULTURE
Culture of CONNECTING
THE DOTS

60. HOW TO GET MOVING
 Involve your
clients
 Think like a risk
capitalist
 Develop
products
differently

61. “Tobearockstar,youhaveto
playmusicpeoplewanttolisten
to…andpayfor.”