The deck "Tourism Digital Marketing 101 - Philippines" was presented to tourism and hospitality industry stakeholders and students in General Santos City in 2016 on how digital marketing should apply to the tourism industry.

2. Who is this guy?

3. Richard Dean Anderson

8. Millennials are considerably more engaged with digital
technology and social media than older generations.

10. Wherever a customer goes, so does his/her mobile device!

11. Welcome to the mobile experience economy!

27. #1

31. #2

34. #3

35. Sample backlink

44. Relevant #HASHTAGS
Relevant #Campaigns

45. Videos
Instagram
Facebook
Twitter

46. Keywords:
“SOX”
“EXPO”

53. When your customers learn from you,
they buy from you – again and again.
Have to be relatable and engaging.
Blog posts, Infographics, White papers
& E-books, Feature articles, Videos
Have to be shareable.

59. BLOGS ARE BACK

67. Marketers need to know a campaign‘s effectiveness and be able to
scale it more broadly when it succeeds.

73. More personalization.
Extreme creativity.
Embrace the power of community.
Hyper-localization. Super niching.

74. Main take-aways:
Embrace technology.
Go hyper-local, super-niche.
Embrace the power of community.
Take analytics more seriously.
Follow the money. Own the platform.
Content will always be king.