The document provides local real estate market statistics for several Massachusetts towns, including sales, inventory, and months of inventory over the past two months. It shows that months of inventory increased in most areas compared to the previous period. Suggestions are made for real estate marketing strategies such as mailings to expired listings and pop-bys with targeted information.

1. Local Market Stats
02/12/2013

2. Leominster - 01453
Sales 2 months 37/2= 18.5
Inventory 111-20 active flagged = 91
Months inventory 4.9
Prev. 4.6 months inventory

3. Fitchburg 01420
Sales 2 months 28/2= 14
Inventory 110-8 active flagged = 102
Months Inventory 7.2
Prev. 6.3 months inventory

4. Lunenburg 01462
Sales 2 months 12/2 = 6
Inventory 61-10 active flagged = 51
Months Inventory 8.5
Prev. 7.5 months inventory

5. Sterling - 01564
Sales 2 months 11/2 = 5.5
Inventory 25-1 active flagged =24
Months Inventory 4.3
Prev. 4.1 months inventory

6. Lancaster 01523
Sales 2 months 8/2 = 4
Inventory 37-1 active flagged = 36
Months Inventory 9
Prev. 5.7 months inventory based on 3
months – UAGs today is 4 so this may be the trend

7. Westminster 01473
Sales 2 months 9/2 = 4.5
Inventory 46 - 6 active flagged = 40
Months Inventory 8.8
Prev. 9.3 months inventory

8. Gardner - 01440
Sales 2 months 14/2 = 7
Inventory 69-9 active flagged = 60
Months Inventory 8.5
Prev. 6.5 months inventory

9. Templeton - 01468
Sales 2 months 8/2 = 4
Inventory 33 – 3 active flagged = 30
Months Inventory 7.5
Prev 7 months inventory

10. Your Ideas

11. Facebook
Out of ideas? Re-post from our Facebook page.

12. MLS Public Records

13. Names, address of property, price purchased

14. Create mailing address labels

15. .csv file for database

16. See a couple of expireds on a target
street?
• Start a street mailing with market information –
2 mailings indicating market changes
• One pop-by with something of interest (seeds
and a trowel? Red Sox schedule?)
• Stop by your target expireds with our seller
handout and a mini market analysis