Concrete ideas for enhancing relationships, leads and closings using Facebook Ads Manager Leigh teaches you to create listing opportunities with the worlds number 1 social platform without being one of those really annoying typical real estate agents on Facebook. View recording: https://attendee.gotowebinar.com/register/2815953013664474882?source=lbrown-ss

1. Facebook
for Sellers
Leigh Brown
www.NoFluffTraining.com
om

2. Brought to you by:

3. Deb Helleren
&
Mel McMurrin

4. • Top producing Realtor based in
the Charlotte NC area
• Broker/Owner of Leigh Brown
and Associates, RE/MAX Executive
Realty
• President of CRS 2017
• International motivational
speaker
• Awarded Lifetime Achievement,
Hall of Fame & Circle of Legends
with RE/MAX International

5. Facebook for Sellers
FACEBOOK FOR SELLERS

6. THE BIG ‘WHY’

7. You Can’t Ignore Facebook
As of Dec 2016, 1.86
BILLION users.
*For comparison, India has
1.25 billion people. China has
1.35 billion.

8. Squeeze. Boomtown

10. • Video
• Text
• Call
• Email
• Repeat

11. Two minute break
2 MINUTE BREAK 2 MINUTE BREAK

13. Chicago, Westchester County & Long Island
NY, Los Angeles & Anaheim CA.

14. Unlocking The Power
of Homes.com
Essential tools for your real estate success
Joe Sesso
SecretsWebinars.com
April 26th : 10 am PT, 1 pm ET

15. The book!
Barbara
Corcoran
Leigh
Brown
Gary
Keller
Dave
Liniger
Tom
Ferry
Official release date to be announced at next month’s webinar.

16. Back to Leigh
BACK BACK

18. Facebook Page

19. Coming Soon/Listings

20. Building the Ad

21. Demographics

22. What does it
look like?

23. ContactLeigh Brown
Charlotte NC (RE/MAX Executive Realty)
www.NoFluffTraining.com
704.705.7036
leigh@noflufftraining.com
www.youtube.com/leighbrownremax
Contact Info:
Charlotte NC (RE/MAX Executive Realty)
www.NoFluffTraining.com
(704) 705-7036
Leigh@noflufftraining.com
www.youtube.com/leighbrownremax

24. Question & Answer
Type in the
Questions
section of the
GoToWebinar
control panel
on the right.

25. With
Joe Sesso
Homes.com

26. Homes.com Social Fuel
Social Account Set Up
• Facebook Business Page
•Twitter Account
•Google+ Business Page
•Monthly Social Landscape Report
•FREE Subscription to Social Fuel Newsletter
•LinkedIn Account
•Reputation Manager (alerts)
•Agent Contact Information
•Agent Bio
•Link to Website
•Custom Branded Graphics
Social Content
•Facebook Posts (3x per week)
•Twitter Posts (3x per week)
•Regional Content Curation
•Social Broadcaster
•LinkedIn Posts (1x per week)
Facebook Advertising
•Page Like Ads
•Website Referral Ads
•Professional Consulting on Ads

28. Why Social Fuel?Marketing checklist for Digital Age

29. Step 1: Get Found

30. Get Found!
Consistent Branding Across Accounts:
What is it? Your Benefits
● Higher visibility
● Uniformity across all social accounts
● Professional appearance
● Custom cover photo
● Profile picture
● Correct phone number, domain and bio

31. Social Fuel Content
What We Do:
● Creatively manage your
content strategy
● 3 posts per week on
Facebook and Twitter
at optimal times
Your Benefits:
● Saves you time by posting
across multiple accounts
● Content analyzed for best
results
● All the rewards with
minimal work!

32. Facebook Ads
● Bring Fans to your Facebook
Business Page
● Drive traffic to your website
● Assert your authority as the
local expert
● Custom targets to bring you
the best potential leads

34. LinkedIn
● Optimize Profile
● Engaging content posted once
per week
● Professionally branded graphics

35. Google My Business
● Boosts SEO
● Improves local search
● Website and phone number
becomes visible and highly
accessible to consumers
and
potential leads
Google?
Why

38. Could This Be a Problem?

39. Reputation Manager
● Keep an eye on your
competition
● See all online reviews
● Helps increase SEO
● Reporting available with in
depth analytics
● Gives you the competitive
edge!

41. Social Reporting and Analysis
Know who you’re reaching and how it’s performing

42. Step 2: Build Audience & Content Strategy

44. “Facebook is one of the most cost-effective
advertising platforms available.”
Source: WordStream

46. Facebook Success Story

48. Facebook Ads Success Story

49. Step 3: Lead Generation & Conversion

51. Facebook Ads Success Story
Facebook Website Referral Ads: Results
•Generated 1,800 website additional referral leads per month
•76% lower cost per lead

52. State of the Art Website

55. Social Support
● Access to social team
experts and on-boarding
services
● Monthly newsletter with
tips, tricks and trends
● Social media training guides
and learning plans

57. Homes.com Social FuelSocial Account Set Up
• Facebook Business Page
•Twitter Account
•Google+ Business Page
•Monthly Social Landscape Report
•FREE Subscription to Social Fuel Newsletter
•LinkedIn Account
•Reputation Manager (alerts)
•Agent Contact Information
•Agent Bio
•Link to Website
•Custom Branded Graphics
Social Content
•Facebook Posts (3x per week)
•Twitter Posts (3x per week)
•Regional Content Curation
•Social Broadcaster
•LinkedIn Posts (1x per week)
Facebook Advertising
•Page Like Ads
•Website Referral Ads
•Professional Consulting on Ads
Only
$349
per
month
Zero Set-up fee
Normally $199
Agents or Brokers 888-742-9557

58. Unlocking The Power
of Homes.com
Essential tools for your real estate success
Joe Sesso
SecretsWebinars.com
April 26th : 10 am PT, 1 pm ET

59. The book!
Barbara
Corcoran
Leigh
Brown
Gary
Keller
Dave
Liniger
Tom
Ferry
Official release date to be announced at next month’s webinar.