The document discusses leadership appointments at a company to drive growth across five strategic beverage categories. It combines global marketing, customer, commercial leadership, and strategy under a new Chief Growth Officer. It also discusses metrics like acquisition, activation, retention, referral, and revenue that are important for measuring growth. Graphics show the relationships between various metrics and how getting users, driving usage, and making money are important for achieving business goals.

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21. Combining Global Marketing, Customer and Commercial
Leadership, and Strategy into one combined function under the
leadership of a new Chief Growth Officer to drive growth
across five strategic beverage categories.
ATLANTA, March 23, 2017 – The Company today
announced a number of senior leadership appointments to drive
its ongoing transformation into a growth-oriented, consumer-
centered, total beverage company.

23. North Star Metric: The One Metric That Matters Most

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35. Metrics for Pirates: Acquisition, Activation, Retention, Referral, Revenue

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42. Get Users
Drive Usage
Make Money
Users + Usage --> Money

43. Product
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Product + Marketing --> Money

44. Retention
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