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Hotel InduSTRy Overview,[object Object],Vail R. Brown,[object Object],Vice President, ,[object Object],Global Sales & Marketing,[object Object]
Agenda: 18 May 2011,[object Object],[object Object]
  Indiana Hotel Performance
 Indiana Markets & Beyond
 Outlook,[object Object]
ADR Finally Contributing to RevPAR Growth,[object Object],% Change,[object Object],Hotels 			52k		 ,[object Object],Room Supply		432 mm		 1.0%,[object Object],Room Demand		237 mm	6.7%,[object Object],Occupancy			54.9%		 	 5.7%,[object Object],A.D.R.		 	$99           	 3.1%,[object Object],RevPAR			$55	 	 	 9.0%,[object Object],Room Revenue		$23.6 bn	10.0%,[object Object],Total U.S.: Key Statistics1st Quarter 2011,[object Object]
Demand Leads ADR….Swings Get More Extreme ,[object Object],1.6%,[object Object],-0.2%,[object Object],-0.9%,[object Object],-4.6%,[object Object],-4.7%,[object Object],-6.9%,[object Object],-8.7%,[object Object],Total U.S.: ADR & Demand % Change,[object Object],Twelve Month Moving Average : Jan. 1989 – March 2011,[object Object]
Absolute ADR Will Not Recover for At Least 2 Years,[object Object],30 Months,[object Object],-$10.60,[object Object],41 Months,[object Object],-$3.70,[object Object],Total U.S.: Actual ADR,[object Object],Twelve Month Moving Average: Jan. 2000 – March 2011,[object Object]
Hopeful ADR growth will continue to drive RevPAR growth,[object Object],2011 Total U.S. Outlook ,[object Object]
Indiana Overview,[object Object]
State’s RevPAR driven by OCC & ADR…good thing.,[object Object],%Change,[object Object],Hotels			961				,[object Object],Rooms			85,285,[object Object],STR Sample			76.2%,[object Object],Occupancy			46.5%			  4.6%,[object Object],ADR				$76.42		 	  3.4%,[object Object],RevPAR			$35.54			 8.2%,[object Object],Room Revenue	           	$271.4M		  9.9%	,[object Object],Indiana: Key Statistics 1st Quarter 2011,[object Object]
Historically: Builds Into Downturns…,[object Object],Indiana: Supply & Demand % ChangeTwelve Month Moving Average: Jan. 2001 – March 2011,[object Object]
IF All Active Pipeline Opens…over 5.5% Room Supply Increase! ,[object Object],Indiana: Active Development PipelineMarch 2011,[object Object]
OCC Growth is Back…ADR Growth much Slower!? ,[object Object],Indiana: OCC & ADR % ChangeTwelve Month Moving Average: Jan. 2001 – March 2011,[object Object]
ADR discounts not as extreme as U.S…BUT still takes time!,[object Object],31 Months,[object Object],-$4.81,[object Object],Indiana:Actual ADR ($) ,[object Object],Twelve Month Moving Average: Jan. 2001 – March 2011,[object Object]
Indiana Segments,[object Object],Customer Segmentation:	,[object Object],[object Object]
Group – Rooms booked in blocks of 10 or more.Combine Chain Class:  Aggregate of branded hotels & independents.,[object Object],[object Object]
  UpperMidscale/Midscale/Economy,[object Object]
Group Demand & ADR Growth pretty in-sync…A good thing.,[object Object],Indiana: Group Room Demand & ADR % ChangeBy Month: Jan. 2004 – March 2011,[object Object]
2011 STR Chain SegmentsSelected Brands from each segment,[object Object],Luxury – Four Seasons, Ritz Carlton, Fairmont, InterContinental,[object Object],Upper Upscale – Hyatt, Embassy Suites, Hilton, Marriott,[object Object],Upscale – Hyatt Place, Hilton Garden Inn, Courtyard, Hotel Indigo,[object Object],Upper Midscale – Best Western PLUS/Premier, Hampton Inn, Fairfield Inn,[object Object],Midscale – Best Western, Country Inn & Suites, La Quinta Inn, Sleep Inn,[object Object],Economy – America’s Best Inn, Econolodge, Red Roof, Days Inn,[object Object]
Appears to be a Top Down Recovery…,[object Object],Indiana: Combine Chain Class,[object Object],Demand % Change by Month through March 2011,[object Object]
ADR Data is “Less Bad”…need consistent growth. ,[object Object],Indiana: Combine Chain Class,[object Object],ADR % Change by Month through March 2011,[object Object]
Indiana Markets ,[object Object],& Beyond….,[object Object]
Indy new room supply leader…,[object Object],Indiana Markets: Room Supply % Change,[object Object],12 Month Moving Average  Jan. 2002 – March 2011,[object Object]
Good News: Strong room demand across the board!,[object Object],Indiana Markets: Room Demand % Change,[object Object],12 Month Moving Average  Jan. 2002 – March 2011,[object Object]
Indy highest OCC % but Gary MSA largest OCC Growth,[object Object],0.9%,[object Object],8.7%,[object Object],2.3%,[object Object],2.5%,[object Object],3.3%,[object Object],Indiana Markets & Sub-Markets: Occupancy & % Change1st Quarter 2011,[object Object]
Strong ADR Growth for Evansville-Henderson MSA,[object Object],3.6%,[object Object],3.4%,[object Object],4.2%,[object Object],7.0%,[object Object],2.1%,[object Object],2.8%,[object Object],Indiana Markets & Sub-Markets: Actual ADR & % Change1st Quarter 2011,[object Object]
2012 Outlook,[object Object],…What May Be,[object Object]
Minimal Supply Growth in 2012,[object Object],Total U.S.: Supply/Demand % Change2005 – 2012P,[object Object]
2012: Hit RevPAR peaks of 2006 (hopefully!),[object Object],Total U.S. & Chain Scale: 2012 Outlook,[object Object]
Occupancy hitting 60%+ Remains Elusive,[object Object],Total U.S.: Annual Occupancy % ,[object Object],2005 – 2012P,[object Object]

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STR: Hotel Industry Overview

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