Twitter Masterclass

1. Twitter Masterclass
As a result of this masterclass I hope you
will…
• Understand a bit better how Twitter works
• Build your confidence on Twitter
• Build your following
• Send a tweet!
• Understand about how Twitter fits in with
Horizons’ work

2. What’s your Twitter confidence level like at the moment?
Head to
https://www.menti.com/64ab44epmq
OR
Go to menti.com and use the code 93 87 98 5
OR
Scan the QR code below on your phone:

4. Quick tour of Twitter
@ - your username (handle)
Other people have
been tagged
Bio
# - hashtag – useful for collating and finding tweets
on the same topic and measuring engagement
Add a picture – gets
more attention!
Tagging people in
saves characters for
what you want to say!
(Each tweet has 280 character maximum)
Link for
more info

5. Getting to know people
on Twitter is a bit like
going to a party where
you don’t know anyone
Start slowly – chat with a few
people, make connections
with people who share similar
interests, values and you’ll
soon make connections

6. Let’s make sure we all follow each other!
Pop your @username in the chat box

7. Make your profile page shout about you!
• Update your bio. Think about what makes you, you.
What are you interested in and passionate about?
• Add a profile picture if you haven’t done that yet
• Add a background picture if you haven’t done that
yet (may we suggest the School one? ;-))

8. Hashtags
Used to find other people tweeting about
the same thing.
Hashtags we use a lot in Horizons include:
- #S4CA
- Improve4Patients
- #OurNHSPeople
- #Caring4NHSPeople
(you’ll also see hashtags for TV
programmes etc)
Hashtags are vital for measurement and
evaluation and finding your influencers
Please remember to use CamelCase
(capitals at the start of words) to help with
accessibility
Symplur

9. Consistency is key!
Twitter is part of work and a key part of how we work in Horizons – schedule
15 mins in your calendar a few times a week to tweet and engage

10. Twitter Turn Ons
• Be polite
• Be kind
• Be relevant
• Be authentic
• Engage
• Find your people
• Share relevant
content
• Say thanks, give
credit where due
• Me, me, me
• Keep saying the
same thing again and
again and again….
• Cliques
• Rudeness
• Broadcasting, no
interaction
• Auto-DMs
Twitter Turn Offs

11. Using your snipping tool, snip your favourite graphic/tip from this
slide deck (the link to the slide deck is in the chat box)
• Pop the graphic in a tweet
• Type some text about why you like that tip – could it be
useful for other people, too?
• Tag some people in your tweet and/or the image
Let’s send a tweet!
What does a good tweet look like?
Give people information. This could be:
• Your opinion or reflection
• A link to an article
• Inviting people to sign up to something
Be clear (think what/who/why/where/when)
Be yourself!
Practice!

12. Some thoughts on why and how Twitter
is so vital for Horizons’ work…

14. Find the 3%!
Just 3% of people in the
organisation or system typically
influence 85% of the other people
Source: Organisational Network Analysis by Innovisor

15. The 3% rule also appears true for social media
Source: research by Graham MacKenzie using NodeXL
In health and
healthcare globally,
tweets by 3.3% of
tweeters accounted
for 85% of retweets

16. The superconnectors become even more important at times of
ambiguity and uncertainty, such as a pandemic
@davemorgan_NEAS
@trishgreenhalgh
@doctor_oxford
Some examples of people who are in the 3% -
“superconnectors”

17. What are the biggest opportunities for
healthcare improvers in an era of social
media?
• As curators and sharers of knowledge
• As bridge builders between disconnected groups

18. Most social media operates
within an Echo Chamber
Source of image: Scriberia

19. How to break out of the Echo Chamber:
Create a spectrum of allies!
Follow a range of people, including those who have
different opinions to you

20. Tweet chats
https://nhshorizons.passle.net/post/102fnit/outputs-and-outcomes-of-hugh-mccaugheys-second-
improve4patients-tweet-chat-26

21. What’s your Twitter confidence level like after the session?
Has it changed?
Head to
https://www.menti.com/64ab44epmq
OR
Go to menti.com and use the code 93 87 98 5
OR
Scan the QR code below on your phone:

22. What one thing will you action as a result of this session?
Head to
https://www.menti.com/64ab44epmq
OR
Go to menti.com and use the code 93 87 98 5
OR
Scan the QR code below on your phone: