1.
7
ques'ons
that
guide
you
through
an
effec've
SWOT
analysis

2.
ambi'on
&
goals
it
all
starts
with
…

3.
however
…
“a
goal
without
a
plan
is
just
a
wish”
Antoine
de
Saint-­‐Exupéry

4.
the
challenge
of
taking
a
step
back
from
the
daily
work
…

5.
plan
of
approach
ambi'on
&
goals
the
challenge

6.
SWOT
analysis
plan
of
approach
ambi'on
&
goals
the
challenge

7.
technique
to
structure
analysis
and
decision
making
on
aligning
an
organisa'on
with
its
environment
for
achieving
compe''ve
advantage
SWOT
analysis

8.
establishing
compe''ve
advantage
from
alignment
with
its
environment
organisa'on
environment
resources
capability
structure
values
goals
performances
demographics
poli'cs
customer
needs
compe''on
partners
supplier

9.
SWOT
strength
weakness
opportunity
threat

10.
SWOT
in
support
of
current
and
future
success

11.
in
obstruc3on
of
current
and
future
success
SWOT

12.
SW
characteris'cs
of
your
internal
organisa'on
characteris'cs
of
the
environment
of
your
organisa'on
OT
expression
of
your
current
compe''ve
advantage
expression
of
poten3al
change
to
your
success,
ambi'on
&
goals
resources
capability
structure
values
goals
performances
demographics
poli'cs
customer
needs
compe''on
partners
supplier

13.
starts
with
asking
the
right
ques'ons
SWOT
analysis
=

14.
1.
What
game
are
you
in?
context

15.
win
2.
What
is
crucial
to
play
this
game?
key
success
factors

16.
3.
Under
what
prerequisites
do
you
play
the
game?
values
&
principles

17.
SWOT
analysis
plan
of
approach
ambi'on
&
goals
context
values
&
principles
key
success
factors

18.
plan
of
approach
ambi'on
&
goals
context
values
&
principles
key
success
factors
1
-­‐
iden'fy
internal
sources
and
external
influences
to
success
2
-­‐
make
choices
from
aligning
the
organisa'on
with
its
environment

19.
4.
What
is
your
compe''ve
(dis)advantage?
strengths
and
weaknesses

20.
5.
To
what
internal
resources
and
capabili'es
can
your
success
be
aVributed?
sources
of
compe''ve
advantage

21.
6.
What
external
forces
may
influence
your
ambi'on
&
goals?
opportuni'es
and
threats

22.
7.
What
resources
and
capabili'es
to
focus
on,
considering
the
external
influences?
alignment
confronta'on

23.
Bringing people together for turning
your goals into a trusted plan

24.
Online
driven
plaYorm
that
enables
people
to
interact
on
strategic
topics
through
a
well-­‐guided
and
controlled
process,
crea'ng
involvement
for
the
delivery
of
a
high
quality
and
effec've
swot
analysis.

25.
main
features
par3cipa3on
learning
governance
online
–
face2face

26.
main
features
par3cipa3on
learning
governance
online
–
face2face
• Provides
more
quality
from
more
cross-­‐func'onal
insights
• Enables
for
more
involvement
to
increase
chances
for
a
successful
implementa'on
• Uses
online
interac'on
techniques
to
make
par'cipa'on
easy
and
effec've
• Facilitates
for
effec've
face-­‐2-­‐
face
conflict
resolu'ons
sessions
• Enables
to
learn
from
each
other
about
the
in’s
and
out’s
of
your
organisa'on
• Gets
your
team
to
learn
about
strategic
topics
and
concepts
• Enables
to
monitor
and
control
progress
throughout
the
whole
swot
process

27.
Iden3fy
&
Qualify
Confront
&
Priori3ze
opportuni'es
threats
strengths
weaknesses
ra3ng
review
priority
review
discussion
board
confronta3on
board
personal
notebook
ra3ng
priority
vo3ng
crea3on
swot
master
Hotswot
staged
interac'on
process
external
internal

28.
People
involvement
&
mo'va'on
Rich
&
balanced
strategic
outcome
Efficient
&
effec've
execu'on
benefits

29.
www.hotswot.com
info@hotswot.com