How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
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How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
- 21. 10 Commandments Have Faith in yourself Respect your parents Be honest Take responsibility for your own life Live life to the full and be passionate Keep your promises Work hard to succeed but not to detriment others Be tolerant of other’s differences Be happy & optimistic, even in adversity Create, don’t destroy (yourself, others, the earth, values) Hans (Mozes) uit Zele, Gen Y’er
- 23. R2=.57 R2=.62 R2=.74 InSites Consulting Brand Model tested by path analysis
- 25. Cool
- 26. Cool
- 27. //COOL = 0.38*Original Cool
- 29. //COOL = 0.20*Popular Cool
- 36. Cool
- 37. #146 Cool
- 44. Cool //Template 1 ①Act, don’t tell • Tekst ①Innovate and surprise ①Friends are the COOL filter
- 46. Real //Template 1 • Tekst Insert movie Adidas
- 48. //Authenticity for Generation Y Real
- 50. Real
- 51. Real
- 56. Real ①Stay true to your roots, but don’t shout //Template 1 • Tekst ②Warm is the new cool ①Be open and respectful, listen (like friends)
- 62. Unique //Michael stole the moonwalk from David… //Template 1 • Tekst
- 63. // who stole it from Marcel Marceau //Template 1 • Tekst
- 67. Unique //Uniqueness by stealing from other industries //Template 1 • Tekst
- 71. Unique //Template 1 ①Sustain your unique proposition & style • Tekst ①But adapt to the changing environment ①Not forgetting about your core audience
- 73. Self
- 74. Self
- 79. Self //Template 1 ①Don’t offer products, support lifestyles • Tekst ①Never use tribes on the outskirts ②Vary & combine different passion points
- 82. Happy
- 85. Happy
- 86. // I WILL NEVER FORGET THE DAY… Happy Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorced Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
- 88. // I WILL NEVER FORGET THE DAY… Happy Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorced Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
- 89. Happy
- 95. Happy //Template 1 • Tekst Insert movie SAF integrated longer
- 96. Happy //Template 1 • Tekst Insert movie SAF integrated longer
- 97. Happy //Template 1 • Tekst Insert movie SAF integrated longer
- 99. Happy //Template 1 ①Deliver gratifications, not just pleasures • Tekst ①Don’t use negative emotions ①Happiness is the new rebellion