1. Mobile Marketing in a nutshell Figitt Pty Ltd Sydney, Australia April 2010 I nspired M obile I nteraction
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3. MOBILE MARKETING Mobile, mobile everywhere… CONFIDENTIAL Copyright Figitt 2009 SMS, MMS Mobile search Interactive mobile messaging Augmented reality Applications Mobile sites Mobile internet Mobile coupons / vouchers Location based services Mobile advertising
4. Why the fuss? CONFIDENTIAL Copyright Figitt 2009 * NDM survey of 2000 Australian mobile users Australian 3G services grew by 43% from ‘08 to ‘09 280M apps downloaded from iTunes in December 2009 Smartphone shipments to grow at CAGR of +13% 347% jump in mobile Twitter usage in 2009 95% of SMS read within first 5 minutes Social networks account for 48% of all time spent on mobile 56% of Australians would like to receive discounts to their mobile* 110% mobile penetration in Australia Admob serves 191,512,050,321 impressions (at 26/4/10)
5. CONFIDENTIAL Copyright Figitt 2009 How would I use it? Branding Engagement Acquisition Retention / loyalty Service Mobile site ✓ ✓ ✓ ✓ ✓ Mobile search ✗ ✗ ✓ ✗ ✗ SMS ✗ ✓ ✓ ✓ ✓ Interactive Mobile Messaging ✓ ✓ ✓ ✓ ✓ Applications ✓ ✓ ✓ ✓ ✓ Augmented reality ✓ ✓ ✓ ✗ ✗ Mobile ads ✓ ✓ ✓ ✗ ✗
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10. To learn more about how Figitt can help your brand to: develop an effective mobile strategy, integrate the Mobile channel into an existing marketing and / or customer service strategy and / or develop specific mobile solutions… … visit our website www.figitt.com , or contact us on +61(0)4883 90056 I nspired M obile I nteraction
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