Personal Branding session I gave at General Assembly London. To Contact me: @howardvk Blog: www.startupremarkable.com

1. Personal
Branding
@howardvk Howard Kingston @howardvk

3. 2BY THE END OF THE LESSON, YOU
SHOULD BE ABLE TO…
1. DESCRIBE THE COMPONENTS OF EVERY BRAND,
INCLUDING PERSONALITY, MISSION, VALUES AND
PROMISE.
2. ANALYZE HOW POPULAR BRANDS DEFINE THESE
COMPONENTS.
3. CLEARLY ARTICULATE YOUR BRAND’S
COMPONENT TO CREATE A BRAND BRIEF.
4. DEFINE YOUR BRAND’S MINIMUM VIABLE
PERSONALITY.
You are a brand.

4. Personal Branding Framework
1) Passions
2) End Goal
3) Rock-stars
4) Stage
5) Online creds
6) Noise
Howard Kingston @howardvk

5. WHY DO PERSONAL
BRANDS EVEN
MATTER?
DIGITAL MARKETING
Howard Kingston @howardvk

8. Personal Branding Framework
1) Passions
2) End Goal
3) Rock-stars
4) Stage
5) Online creds
6) Noise
Howard Kingston @howardvk

10. Howard Kingston @howardvk

11. Personal Branding Framework
1) Passions
2) End Goal
3) Rock-stars
4) Stage
5) Online creds & leverage
6) Network!
Howard Kingston @howardvk

15. Personal Branding Framework
1) Passions
2) End Goal
3) Rock-stars
4) Stage
5) Online creds
6) Noise
Howard Kingston @howardvk

18. Personal Branding Framework
1) Passions
2) End Goal
3) Rock-stars
4) Stage
5) Online creds
6) Noise
Howard Kingston @howardvk

20. Personal Branding Framework
1) Passions
2) End Goal
3) Rock-stars
4) Stage
5) Online creds
6) Noise
Howard Kingston @howardvk

22. Personal Branding Framework
1) Passions
2) End Goal
3) Rock-stars
4) Stage
5) Online creds
6) Noise
Howard Kingston @howardvk

24. Resources
• Blog: StartupRemarkable.com
• Book: Choose Yourself
• Book: Platform (Michael Hyatt)
• Blog: QuickSprout.com
Howard Kingston @howardvk