The marketing mix consists of 4Ps (Product, Price, Place, Promotion) and 7Ps. The 7Ps add Process, People, and Physical Evidence to the traditional 4Ps model. Product refers to a company's goods and services. Price is what customers pay. Place means distribution channels. Promotion covers advertising, sales promotions, public relations, and direct marketing. Process involves delivering products and services to customers. People are a company's employees who deliver its offerings. Physical Evidence demonstrates that a service was delivered, like branding or logos. The marketing mix is a set of controllable tactics that must work cohesively to achieve business goals.

1. Marketing Mix
4 P & 7 P of
Marketing

2. What is Marketing?
Marketing is the process of developing,
promoting, and distributing products to
satisfy customers’ needs and wants.

4. Definition of Marketing Mix
Marketing Mix is a set of marketing tool or tactics, used
to promote a product or services in the market and sell
it. It is about positioning a product and deciding it to sell
in the right place, at the right price and right time. The
product will then be sold, according to marketing and
promotional strategy. The components of the marketing
mix consist of 4Ps Product, Price, Place, and Promotion.
In the business sector, the marketing managers plan a
marketing strategy taking into consideration all the 4Ps.
However, nowadays, the marketing mix increasingly
includes several other Ps for vital development

5. What is process 7ps?
Process refers to the processes involved in
delivering your products and services to the
customer. It is also about being 'easy to do
business with'. Having good process in place
ensures that you: repeatedly deliver the same
standard of service to your customers. save
time and money by increasing efficiency.

7. The marketing mix
The marketing mix is one of the most famous
marketing terms. The marketing mix is the
tactical or operational part of a marketing plan.
The marketing mix is also called the 4Ps and
the 7Ps. The 4Ps are price, place, product and
promotion. The services marketing mix is also
called the 7Ps and includes the addition of
process, people and physical evidence.

8. The marketing mix is . . .
The set of controllable tactical marketing tools – product,
price, place, and promotion – that the firm blends to
produce the response it wants in the target market.
The concept is simple. Think about another common mix
– a cake mix. All cakes contain eggs, milk, flour, and
sugar. However, you can alter the final cake by altering
the amounts of mix elements contained in it. So for a
sweet cake add more sugar!

9. What is the difference between 4p and 7p?
The marketing mix is also called the 4Ps
and the 7Ps.
The 4Ps are price, place, product and
promotion. The services marketing mix is
also called the 7Ps and includes the addition
of process, people and physical evidence. ...
It is the same with the marketing mix.

10. The Marketing Mix
The marketing mix consists of four basic
marketing strategies known as the 4 P’s.
 Product
 Promotion
 Place
 Price

11. The 4 P’s of Marketing explained
Product Promotion Place Price
1. Is there a
demand for the
product or
service?
2. How to make
the product
appeal to
consumer
3. Packaging—
includes the
design, color,
size, and brand
names
1. Making
customers
aware of a
product
2. Advertising
3. Coupons
4. Rebates
5. Sales
6. Free give aways
7. Publicity
1. Distribution is
getting the right
product to the
right place at
the right time in
the right
amount and in
the right
condition
2. Storage
3. Warehousing
4. Transporting
1. How much are
customers
willing to pay?
2. Is the price
competitive
with other
products?
3. Can the
company make
a profit?

14. What is 7 P of Marketing:-
The 7Ps model is a marketing model that modifies the
4Ps model. As Marketing mix 4P is becoming an old
trend, and nowadays, marketing business needs deep
understanding of the rise in new technology and
concept. So, 3 more new P’s were added in the old 4Ps
model to give a deep understanding of the concept of
the marketing mix.

17. People in Marketing Mix:
The company’s employees are important in marketing because
they are the ones who deliver the service to clients. It is important
to hire and train the right people to deliver superior service to the
clients, whether they run a support desk, customer service,
copywriters, programmers…etc. It is very important to find people
who genuinely believe in the products or services that the
particular business creates, as there is a huge chance of giving
their best performance. Adding to it, the organisation should
accept the honest feedback from the employees about the business
and should input their own thoughts and passions which can scale
and grow the business.

19. Process in Marketing Mix:
We should always make sure that the business process is
well structured and verified regularly to avoid mistakes
and minimize costs. To maximize the profit, Its
important to tighten up the enhancement process.
Physical Evidence in Marketing Mix:
In the service industries, there should be physical
evidence that the service was delivered. A concept of this
is branding. For example, when you think of “fast food”,
you think of KFC. When you think of sports, the names
Nike and Adidas come to mind.

21. Importance of Marketing Mix
The marketing mix is a remarkable tool for creating the
right marketing strategy and its implementation
through effective tactics. The assessment of the roles of
your product, promotion, price, and place plays a vital
part in your overall marketing approach. Whereas the
marketing mix strategy goes hand in hand with
positioning, targeting, and segmentation. And at last,
all the elements, included in the marketing mix and the
extended marketing mix, have an interaction with one
another.